In a rapidly evolving and highly competitive quick-service restaurant industry, building enduring customer loyalty requires considerably more than offering points redemption for free or discounted menu items. Join Allegra Krishnan, McDonald’s Global Chief Loyalty and Customer Engagement Officer, in a fireside chat with Accenture Song Managing Director, Bob Raidt. This session will explore how McDonald’s with Accenture Song support is engaging MyMcDonald’s Rewards customers beyond menu item redemption offers to enhance connection.