Most of your global customers check WhatsApp long before they ever open your email. Across Europe, Latin America, and Asia, it's where daily conversations happen with friends, family, and increasingly, brands. In this session, learn why leading global brands are adding WhatsApp to their mix, and hear real-world strategies from customers running promotional and transactional messaging across the lifecycle. Plus, see how to go further using Commerce, Flows, and two-way messaging to deliver immersive, conversational experiences that turn one-off chats into lasting relationships.

A mentalist reads signals. Marketers must do the same.

Watch a live mentalist demonstrate how reading subtle signals can lead to remarkable outcomes, then discover how brands can do the same by connecting customer signals, understanding intent, and responding with personalized relevance and authenticity in the moment.

You'll learn how identity creates a unified customer view, how AI decisioning powers more relevant experiences through Braze, and how governance helps organizations personalize with confidence at scale. You'll leave with fresh ideas for turning customer signals into moments that feel a little like magic.

Please bring your LAPTOP with you to participate! We have a very limited set of loaner laptops!

Braze Certifications are offered on a walk-in basis throughout the event. Simply check in with us and head into our exam room to take any exam you like, free of charge! It's all-you-can-take -- don't miss this opportunity to get Braze Certified a few times over!

🤝 Book your Braindate in the app or on the web!

Connect with Braindate!
At Forge, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate. Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people

Upgrade pushes used to go to everyone on an account, kids included. See how targeting the primary holder and matching each trial user to the right upgrade journey fixes that.

Sonos runs a global email program across 27 countries with a lean brand team — a recipe for bottlenecks. In this session, Libby Croak from Sonos shares how they deployed Denada, a Braze Certified Technology Partner, to cut production timelines from 41 to 12 days, double output, and hand campaign managers the power to build fully on-brand emails and in-app messages in Braze — without waiting on creative. You'll leave with a real-world playbook for scaling creative through AI.

A retail brand imports its Black Friday assets, builds a multi-day sale journey across email, RCS, and web with Operator, and keeps an eye on message deliverability as weekend traffic spikes.

Hear from Jon Hyman, CTO & Cofounder of Braze, as he showcases exactly how AI, data, and orchestration come together to help marketers act faster, decide smarter, and create experiences that actually land. Expect demos and previews of what's coming and what's already working. 

You'll leave this keynote with more than inspiration. You'll leave with exactly what to do next.

Please bring your LAPTOP with you to participate!

BrazeAI™ Workshops are hands-on working sessions designed to help customers move from inspiration to implementation with Agent Console, Operator, and other BrazeAI™ tools. Participants collaborate directly with Braze facilitators across Solutions Consulting, Product, Success, and Learning to explore real-world use cases, build workflows, and gain practical experience building agentic marketing workflows in a supportive, interactive environment.

Designed for marketers, operators, strategists, and builders of all experience levels, the sessions focus on experimentation, problem-solving, and rapid iteration — no technical background required. Whether attendees arrive with a fully formed idea or simple curiosity about what's possible, the sessions are structured to help teams make meaningful progress quickly.

By the end of the experience, participants walk away with working concepts, actionable next steps, and a clearer understanding of how BrazeAI™ can support more personalized, efficient customer engagement at scale.

A streaming brand wants former subscribers back. Watch an AI agent test subject lines, creative, CTAs, and send timing across a win-back audience, then double down on what actually gets people to return.

CRM has been through a lot over the past 20 years; automation promised speed, mobile put it in your pocket, and AI said it would do it for you. Each era left behind the brands still optimising for the last one.

Now with AI, we've watched businesses overcome technical bottlenecks, but we've also seen the organisational chaos that followed. Teams build assistants in isolation, prompts are duplicated, knowledge becomes fragmented, and no one knows which tools, outputs, or workflows can be trusted. The answer isn't simply more AI; it's future-proofing how it's used.

In this session, SCHMACK shares how to move from isolated AI experiments to something that scales, delivers at pace, and demonstrates real business value.

As customer expectations evolve, marketers need technology foundations that can adapt just as quickly. Join Panera and Epsilon for an inside look at how they developed a reusable component framework within Braze to simplify campaign execution, reduce technical debt, and scale personalization across the customer journey. Learn how this flexible architecture enabled faster responses to changing business needs and helped support Panera's Loyalty 2.0 transition without sacrificing speed, consistency, or customer experience.

74% of US consumers now use AI agents that can search, compare, and buy across more channels in seconds. How is your marketing adapting? We'll explore how a new paradigm – Infinity Campaigns – are replacing one-off traditional campaigns with continuously learning experiences that personalize for every customer.

Through a live demo, you’ll see how CustomerLake, the Agentic CDP built into Databricks, works with Braze to help marketers unify customer data, build audiences, plan campaigns, and activate experiences using natural language.

A bank is about to launch a new rewards card campaign. See an automated review catch a missing legal disclosure and a broken personalization fallback before either reaches a customer.

How can brands move from campaign-driven engagement to contextual engagement that meets the customer in the moment? In this session, you'll learn how DocMorris, Germany's leading digital pharmacy with 12.2M active customers, swapped generic campaigns for smarter, AI-driven personalization using Braze. With their partner sparkplant, they'll dive into how they deployed AI agents that build 1:1 subject lines and content from purchase history and external data, like regional pollen forecasts. They'll walk through use cases, breaking down the challenge, solution and results, to show you how incorporating AI can drive better business outcomes.

A growth marketer connects their AI assistant directly to Braze, asks it to review a stalling onboarding flow, then has it make the fix and confirm the lift days later.

Marketing teams have never been short on AI. They're short on execution. The work between an approved brief and a live campaign crosses a CMS, a DAM, an engagement platform, and a review process, and at every handoff someone carries it to the next tool, or files a ticket and waits. That's the execution gap, and it's why your segments outnumber the experiences you can actually build. This session makes the case for a governed execution layer that runs across the whole stack and ships the full variant set including how AWS cut page creation from ten hours to thirty minutes.

Most abandoned cart tests change one thing at a time. See every subject line, copy, and CTA combination tried at once, with volume shifting automatically toward whatever performs best.

Discover how GALE and PGA Tour partnered with Braze to launch PGA Tour Pass, a fan engagement membership program that debuted at The Players Championship and will evolve from an MVP into a scalable membership program. Learn how the team validated early success, expanded capabilities, and built a foundation for long-term fan engagement. Attendees will leave with a practical framework they can apply to accelerate their own customer engagement and loyalty initiatives.

SMS is one of the most underutilized channels in a marketer’s toolkit—not because brands don’t want it, but because they struggle to design experiences that are strategic, compliant, and scalable. In this session, we unpack how Exact Sciences transformed a fragmented reorder journey into a conversational experience using Braze. Plus, how the solution began linear, but evolved through MMS, RCS, and future agentic conversation experiences.

You’ll leave with practical frameworks for strategy, execution, and measurement—plus a blueprint for turning text messages into measurable business outcomes. 

As AI changes how buyers discover, compare, and purchase, marketing leaders must decide where to invest, how to equip their teams, and which decisions to trust to agents – all while under enormous pressure to prove the value of every dollar. Join fellow leaders to share how you’re navigating these choices. What customer and business context makes personalization effective? Where does human judgment matter most? What do you wish your team knew? Exchange lessons, mistakes to avoid, and practical ideas for transforming marketing in 2027 and beyond.

Each year, the Torchie Awards spotlight the brands and teams pushing the boundaries of what's possible in customer engagement. This year's honorees rewrote the playbook for what AI-powered, real-time, and culturally-fluent engagement can achieve. In this session, we'll sit down with the 2026 recipients of the Torchies for AI in Action, Creative Excellence, and Braze for Impact. Hear firsthand how they moved from concept to launch in record time, embraced experimentation over perfection, and used data, automation, and creativity to turn engagement into measurable business outcomes. From orchestrating complex, real-time decisions at scale to building infrastructure that responds in a crisis, from bending brand voice into unexpected new territory to turning transactions into deeper emotional investment, these stories prove that the biggest wins come from teams willing to take risks.

Join Kamille from AMC Global Media to discover how Acorn TV’s "Murder Mystery May" campaign leveraged Braze Landing Pages and Canvas to create a hyper-personalized, five-page interactive experience. Learn how they captured double of their goal entries, managed complex user profile data to eliminate duplicates, and drove an incredible 32%+ subscriber CTOR. 

You will walk away with actionable strategies to optimize campaigns mid-flight and build gamified journeys that successfully convert prospects, subscribers, and lapsed users alike.

Discover how the Braze Customer Lifecycle Marketing team used BrazeAI Decisioning Studio™ Go to drive a record-breaking month of registrations and email engagement in July. Following a short re-introduction to Decisioning Studio Go, we will walk through the before, during, and after of the campaign: the six elements given to AI decisioning, the 53,475 variant combinations tested across 60,000 contacts, and the 272% lift in click rate and 235% lift in registration rate that followed. Walk away with a practical framework for choosing which elements to test, scoping agent-generated copy, and setting expectations for your own Decisioning Studio Go campaign.

Join us for "Catching the Agentic Wave," where we explore how modern marketers can overcome rising personalization demands, fragmented data, and complex customer journeys by leveraging the power of AI. Learn how the buying landscape is rapidly shifting from traditional clicks to autonomous AI agents that discover, decide, and transact for users. We will dive into the evolution of AI—from predictive and generative tools to agentic systems—and show how 2026 marks the turning point for executing AI-native workflows at scale.

Discover the core pillars of marketer AI transformation across data, models, and agents. You will see how generative media is revolutionizing creative production across text, image, video, and audio modalities, allowing teams to deliver personalized brand experiences and streamline their marketing tech stack. Gain actionable insights on building composable workflows, deploying multi-agent systems, and connecting AI execution directly to measurable business growth.

Explore Braze’s latest innovations in action. See our newest capabilities at work and learn how to apply them to drive stronger, more relevant customer engagement. Get a front-row look at the latest innovations across the Braze platform through live, in-dashboard demos, you’ll take a practical deep dive into new features, product updates, and what’s coming next—plus clear guidance on how to apply these enhancements in your own engagement strategies.

 In a world of infinite scroll and shrinking attention spans, the most sophisticated brands aren't just competing for clicks, they're building customer devotion. Three women leading digital strategy at some of America's most-loved consumer brands share how they're turning passive audiences into deeply engaged communities, and what it takes to drive that transformation from the executive seat.

AI adoption has outpaced AI trust. Recent research shows that while 93% of marketing leaders believe their AI accurately understands what customers need, only 53% of consumers agree that brands are getting it right. This roundtable explores where AI decisioning earns real trust: knowing when to intervene, what's genuinely worth offering, and when the right answer is to send nothing at all. We'll dig into what changes when brand agents meet customer agents, and what it takes to earn permission to personalize in an AI-first world.

Please bring your LAPTOP with you to participate!

BrazeAI™ Workshops are hands-on working sessions designed to help customers move from inspiration to implementation with Agent Console, Operator, and other BrazeAI™ tools. Participants collaborate directly with Braze facilitators across Solutions Consulting, Product, Success, and Learning to explore real-world use cases, build workflows, and gain practical experience building agentic marketing workflows in a supportive, interactive environment.

Designed for marketers, operators, strategists, and builders of all experience levels, the sessions focus on experimentation, problem-solving, and rapid iteration — no technical background required. Whether attendees arrive with a fully formed idea or simple curiosity about what's possible, the sessions are structured to help teams make meaningful progress quickly.

By the end of the experience, participants walk away with working concepts, actionable next steps, and a clearer understanding of how BrazeAI™ can support more personalized, efficient customer engagement at scale.

What does it take to build a CRM function that actually scales? Not just more headcount or more tools — but the strategy, tech stack, and operating model to move fast and grow across brands while keeping owned channels at the center of how you engage customers.

In this session, Sarah Lands Ramrup, CRM Strategy & Personalization Lead at Purina, shares how Purina went from a mobile-only Braze implementation to a full-platform, shared-service model across its entire portfolio. She'll walk through how they designed their owned channels strategy, tech stack, and operating model, including agency partnerships, to get the team from idea to launch faster across gamification, personalization, email migration, and AI-assisted execution. You'll leave with a clear view of how marketing gets done around Braze, and how to get more out of the investment you've already made.

Not an AI hype session, but the practical changes we've made to our operating model, experimentation, measurement, and how our teams work to become more AI-native while driving better business outcomes.

Aeroflow Health transformed patient communications by pairing Braze with the Snowflake Data Share. Before, marketers depended on backend engineers to pull lists and trigger ad-hoc communications. Now, through Braze and Snowflake integrations data flows directly into Snowflake, powering omni-channel dashboards and a communications hub that gives teams better visibility to patient experiences. Brian Munn, Director of Marketing Technology and Customer Engagement, will share how Aeroflow utilized these tools to break down siloed operational inefficiencies to give patients a better experience — and what's next for Aeroflow's partnership with Snowflake and Braze.

This session will explore how AI is reshaping the design, operation, and governance of modern marketing workflows and campaigns. You will hear concrete examples of where teams should invest and where AI can deliver the greatest impact across speed, personalization, experimentation, decisioning, and operational efficiency.

Explore the Engagement Expo to meet Braze experts, partners, and peers, experience live demonstrations, and discover new ideas for customer engagement.

Please bring your LAPTOP with you to participate! We have a very limited set of loaner laptops!

Braze Certifications are offered on a walk-in basis throughout the event. Simply check in with us and head into our exam room to take any exam you like, free of charge! It's all-you-can-take -- don't miss this opportunity to get Braze Certified a few times over!

🤝 Book your Braindate in the app or on the web!

Connect with Braindate!
At Forge, you’re here to meet amazing people and learn new things. So, how do you spark meaningful conversation? It starts with a Braindate. Braindates are one-on-one or small group discussions based on topics shared by you and fellow attendees. Whether you want to brainstorm, solve challenges, share expertise, or learn from others, Braindates help you connect with brilliant people

A retail brand wants every undecided sign-up to become a first purchase. See an AI agent test message, creative, day/time, and frequency automatically, then keep running whatever's winning for each person.

Your customers already live in their message thread. The bar for what lands there keeps rising. In this session, you'll learn how Intuit TurboTax upgraded from SMS to richer, branded RCS experiences, going from a small pilot to a scaled program in their first tax season. The team will share the operational playbook behind launching a new channel at enterprise scale, including SMS migration, testing frameworks, and fail-safe strategies.

A retail brand wants to maximize first purchase conversion with the full power of Decisioning Studio Pro. See an AI agent personalize and test multiple channels and message dimensions automatically while sticking to a fixed budget and custom guardrails, then keep running whatever's winning for each person.

Behind every campaign you've ever admired is a person who decided to build it before anyone told them how. Astha Malik, Chief Business Officer at Braze, closes Forge 2026 by making the case for the marketer over the machine and why the people in this room decide what customer engagement becomes next. There's no playbook for this moment, because it’s yours to write.

Seth Matlins will then join to lead a CMO panel exploring the shifts shaping the industry today, from AI and technology to changing customer expectations, brand, and growth.

Finally, Astha will bring the “Made for This” theme full circle with a headliner panel exploring how the challenges marketers have solved, the campaigns they’ve launched, and the technologies they’ve embraced have prepared them to lead what comes next.

Please bring your LAPTOP with you to participate!

BrazeAI™ Workshops are hands-on working sessions designed to help customers move from inspiration to implementation with Agent Console, Operator, and other BrazeAI™ tools. Participants collaborate directly with Braze facilitators across Solutions Consulting, Product, Success, and Learning to explore real-world use cases, build workflows, and gain practical experience building agentic marketing workflows in a supportive, interactive environment.

Designed for marketers, operators, strategists, and builders of all experience levels, the sessions focus on experimentation, problem-solving, and rapid iteration — no technical background required. Whether attendees arrive with a fully formed idea or simple curiosity about what's possible, the sessions are structured to help teams make meaningful progress quickly.

By the end of the experience, participants walk away with working concepts, actionable next steps, and a clearer understanding of how BrazeAI™ can support more personalized, efficient customer engagement at scale.

Your AI can make a confident, personalized decision and still get it wrong when it's missing context. Learn about the context advantage in marketing and leave with actionable takeaways for your data team to build smarter campaigns. 

In this 15-minute talk, you'll get three real-world workflows for putting your Braze data in context with Snowflake: Braze engagement enriched with the rest of your customer and business data, then smarter decisions sent right back into Braze to act on. You'll leave with three actionable takeaways for your data team.

A growth marketer connects their AI assistant directly to Braze, asks it to review a stalling onboarding flow, then has it make the fix and confirm the lift days later.

Low email engagement, poor data quality, and compliance risks plaguing your B2B program? Discover how TELUS Digital helped Ohio Liquor (OHLQ) migrate to Braze and implement a custom integration that unified contact data, powered sophisticated segmentation and personalization, and dramatically improved messaging deliverability. Walk away with concrete implementation strategies, B2B-specific segmentation approaches, and the practical tactics used to transform communications across their network of nearly 500 retail stores in Ohio.

Funnels tell us where customers are—but not always what their behavior means. Through real experiments at Mnet Plus, a global K-POP content platform, this session explores Depth, Momentum, and Decay to build more meaningful CRM rules.

A bank has an incomplete application reminder and a promo offer competing for the same customer on the same day. See how the right one gets decided automatically, every time, no spreadsheet required.

A global quick-service brand rolls out new menu items across ten countries at once. See every localized email and push checked against brand voice, allergen rules, and pricing before it sends.

Mystery Box is a post-payment gamification experience built entirely inside the Deuna app. After completing a qualifying purchase at a participating merchant, users receive a real-time in-app trigger — a mystery box animation — and discover an instant reward redeemable on the spot. No waiting.

Join Braze Cofounder and CTO Jon Hyman and Senior Product Manager Ian Abels for a closer look at  Operator Connect ahead of its GA release. With Operator Connect, marketers can bring the intelligence of Operator into the tools they’re already using, like Claude, Cursor and Slack. 

Jon and Ian will talk through why we built Operator Connect and show live demos using platforms like Claude and Slack to launch Operator Connect agents that autonomously complete common marketer tasks in Braze . A look at what's next for agentic marketing, straight from the people building it.

An investing app surveys new users on their money goals, reaches stalled sign-ups over WhatsApp, personalizes every message that follows, and defers an upsell offer to prioritize the onboarding journey. 

Join McDonald’s & Publicis Groupe for roundtable discussions on the next frontier of McDonald’s CRM in the US market. Discuss their shift from a calendar-driven marketing approach to a customer-first strategy, with insights into the challenges and wins along the way. Learn practical tactics for breaking siloes between lifecycle, loyalty and campaign teams as well as hear how advances in data hygiene, martech and an iterative test-and-learn philosophy are powering more relevant, effective CRM for a connected future.

Every campaign you build is an invitation for the customer to respond. But what happens when they actually do — when they call, reply, or start a chat? This session introduces a storytelling framework for designing the moment after the send: how to make the customer’s response feel like the next chapter of the journey you created. Using Braze and Amazon Connect Customer together, we’ll show how to carry your brand voice, personalization, and creative intent all the way through to the live conversation.

At Luxury Escapes, CRM and lifecycle marketing don't sit in the marketing org. That was a deliberate leadership decision, and one that's paid off. Shay, CTO/COO of one of Australia's fastest-growing travel platforms, shares the philosophy behind embedding customer engagement within Technology & Product: why personalisation at scale demands engineering velocity, how AI and data become genuinely strategic when the right teams own them, and what this means for the future of marketing leadership. This session is for leaders asking whether their org structure is keeping pace with their ambitions.

Apple, Google, and Gmail are inserting AI layers that summarize, prioritize, and sometimes silence messages before customers ever see them. In this product learning session, Braze product and deliverability experts unpack what that means for marketers — from writing AI-legible copy to leaning on in-product channels like in-app messages and banners — and share concrete tactics for staying visible as engagement shifts from customer-controlled to system-controlled.

Personalization sounds simple until you try to do it at the scale of millions of fans and customers — each expecting a moment that feels made just for them. This panel brings together marketing operations leaders from ESPN and Grubhub to unpack how they overcame campaign bottlenecks to deliver more individualized experiences across more touchpoints without breaking their systems, their teams, or their audience’s trust.

Join to learn how to build highly flexible Canvases that eliminate manual, custom campaign work, and move operationally from static batch-and-blast to real-time individualized experiences. 

Make friendship bracelets and chat Community! Together we're building new ways to connect to the people and ideas that inspire the best in us.

Location: Braindate Lounge in the Engagement Expo

Book your spot now!

What started as a simple idea — celebrating the studios, gyms, and instructors ClassPass members love — became a globally scaled, multi-channel campaign powered by Braze. In this session, ClassPass lifecycle marketers and designers walk through how they used Braze Canvas, in-app modals, targeted push notifications, and personalized email to orchestrate the annual Best of ClassPass Awards across six languages. The result: 120% YoY growth in voting participation and CTRs that beat every benchmark as well as a 2025 Braze Torchie Award win for Creative Excellence.

In the entertainment industry, every brand is competing for the same hours of free time, and passive consumption won't win that fight. Drawing on real-world success stories, we'll discover how leading brands use Braze to move from acquisition to deep, personalized retention. We'll explore community building, co-creation, and content-to-commerce. Learn real-world strategies to architect real-time engagement and turn attention into passionate, revenue-generating loyalty.

The Fanatics team will share how they have driven growth through AI powered custoemer engagement. Through executive alignment, operational excellence, and adoption of advanced Braze features the team has transformed how they are powering customer experiences and this session will give you the playbook to deliver the same.

What really does occupy the mind of CMOs today, and what's expected of them? Whether it's brand, growth, or creative, AI has fundamentally changed the marketing function forever. 

In this session, Chris Taylor, Chief Growth Officer at Left Lane Capital, and Neal Behrend, SVP Growth Advisory at Insight Partners, will share insights and real life examples from helping dozens of CMOs and Marketing Leaders across their vast venture portfolios. 

Both panelists have impressive operator backgrounds from well-known brands and are now spending their time advising CMOs across industries and company sizes.

AI adoption is accelerating, but many marketing teams are still working through what it takes to make it effective in practice. This roundtable will explore the barriers holding teams back, what needs to change across people, process, data, and decision-making, and where marketers should retain control versus hand decisions to AI. Attendees will share what they’ve tried, what’s working, and where challenges remain.

Please bring your LAPTOP with you to participate!

BrazeAI™ Workshops are hands-on working sessions designed to help customers move from inspiration to implementation with Agent Console, Operator, and other BrazeAI™ tools. Participants collaborate directly with Braze facilitators across Solutions Consulting, Product, Success, and Learning to explore real-world use cases, build workflows, and gain practical experience building agentic marketing workflows in a supportive, interactive environment.

Designed for marketers, operators, strategists, and builders of all experience levels, the sessions focus on experimentation, problem-solving, and rapid iteration — no technical background required. Whether attendees arrive with a fully formed idea or simple curiosity about what's possible, the sessions are structured to help teams make meaningful progress quickly.

By the end of the experience, participants walk away with working concepts, actionable next steps, and a clearer understanding of how BrazeAI™ can support more personalized, efficient customer engagement at scale.

Please bring your LAPTOP with you to participate!

BrazeAI™ Workshops are hands-on working sessions designed to help customers move from inspiration to implementation with Agent Console, Operator, and other BrazeAI™ tools. Participants collaborate directly with Braze facilitators across Solutions Consulting, Product, Success, and Learning to explore real-world use cases, build workflows, and gain practical experience building agentic marketing workflows in a supportive, interactive environment.

Designed for marketers, operators, strategists, and builders of all experience levels, the sessions focus on experimentation, problem-solving, and rapid iteration — no technical background required. Whether attendees arrive with a fully formed idea or simple curiosity about what's possible, the sessions are structured to help teams make meaningful progress quickly.

By the end of the experience, participants walk away with working concepts, actionable next steps, and a clearer understanding of how BrazeAI™ can support more personalized, efficient customer engagement at scale.

That one winning subject line and one winning send time isn’t cutting it anymore.

Join Sang Kim, Senior Customer & Partner Trainer, for a breakout session that builds a Decisioning Studio Go-powered winback program live, end-to-end, and watch as Decisioning Studio Go picks the best combination of creative and timing for each individual subscriber.

You’ll explore how Decisioning Studio Go learns continuously from ongoing engagement feedback and a built-in random control group – so you always know exactly how much lift you're getting – and walk through segmentation, scheduling, creative variants, constraints, and the launch, moving from one-size-fits-all to each-send-fits-you. 

If you’re looking for a practical, Braze Learning lens on Decisioning Studio Go, right after its launch at Forge 2026 – this is your session.

In this session, we'll show how marketers are QAing in Braze with our latest AI tools like Operator and Agentic Standards. 

We'll walk through how Agentic Standards lets teams encode brand voice, compliance requirements, and tracking rules once, and how Operator uses those standards to build and QA campaigns and Canvases in real time. You'll see a live build where issues get flagged before they ever reach a reviewer. 

 We'll also interview Braze customer Josh Jones from Sportsbet about his use of the Agentic Standards and how his team is putting manual checklists behind them with this new feature. 

Walk away with a clear picture of what it takes to move your team from manual review to standards-governed automation, and why that shift is the real unlock for scaling AI across your org.

Bilt's members don't just get email newsletters. They get merchant offers ranked for their location, behavior, and eligibility by an AI recommendation model, then assembled at send time with Braze Catalogs: live reservation slots, real class schedules, the exact offer at each merchant, and personalized copy. Learn how Bilt leverages real-time data and AI to reward and retain customer loyalty.

Over the past four years, Screwfix and B&Q transformed their customer engagement by migrating from legacy systems to a unified, modern ecosystem powered by Braze, Databricks, and Talon.One. What began as a UK-focused rollout has evolved into a scalable multi-banner strategy—driving 1:1 personalization, powering Screwfix Rewards, and elevating service communications. In this session, learn how clear vision, strong leadership, and cross-team alignment delivered this step-change and unlocked enterprise-wide customer value.

Bring your Conference badge & valid ID. No bags or small bags only! Close out Forge with an evening of celebration, entertainment, and connections with the Forge community.