Data is only as valuable as the decisions it drives. This session bridges Braze’s native reporting capabilities—Segment Analytics, Report builder and custom dashboards—with the broader question of measurement strategy: what should you be tracking, why, and how do you turn it into action? We’ll cover how to build a reporting foundation that connects campaign performance to business outcomes, common pitfalls in attribution and KPI selection, and how to use Braze’s data tools to answer the questions your stakeholders are actually asking.