Scaling Creativity: How Sonos Built an AI-Powered Email Engine
Tuesday, September 29, 2026, 8:40 AM - 8:55 AM | Lightning Talk Theater, Cobalt Ballroom, Level 4

Sonos runs a global email program across 27 countries with a lean brand team — a recipe for bottlenecks. In this session, Libby Croak from Sonos shares how they deployed Denada, a Braze Certified Technology Partner, to cut production timelines from 41 to 12 days, double output, and hand campaign managers the power to build fully on-brand emails and in-app messages in Braze — without waiting on creative. You'll leave with a real-world playbook for scaling creative through AI.

Session Type:
Lightning Talk
Experience Level:
Intermediate
Target Audience:
Marketer, Technical, Leadership
Industry:
Retail & Consumer Goods