Marketing to the Machine: Designing for AI Inbox and OS Intermediaries
Tuesday, September 29, 2026, 3:00 PM - 3:40 PM
Apple, Google, and Gmail are inserting AI layers that summarize, prioritize, and sometimes silence messages before customers ever see them. In this product learning session, Braze product and deliverability experts unpack what that means for marketers — from writing AI-legible copy to leaning on in-product channels like in-app messages and Content Cards — and share concrete tactics for staying visible as engagement shifts from customer-controlled to system-controlled.
Session Type:
Breakout