Catching the Agentic Wave
Tuesday, September 29, 2026, 2:00 PM - 2:40 PM | Capri 4 & 5, Level 4

Join us for "Catching the Agentic Wave," where we explore how modern marketers can overcome rising personalization demands, fragmented data, and complex customer journeys by leveraging the power of AI. Learn how the buying landscape is rapidly shifting from traditional clicks to autonomous AI agents that discover, decide, and transact for users. We will dive into the evolution of AI—from predictive and generative tools to agentic systems—and show how 2026 marks the turning point for executing AI-native workflows at scale.

Discover the core pillars of marketer AI transformation across data, models, and agents. You will see how generative media is revolutionizing creative production across text, image, video, and audio modalities, allowing teams to deliver personalized brand experiences and streamline their marketing tech stack. Gain actionable insights on building composable workflows, deploying multi-agent systems, and connecting AI execution directly to measurable business growth.

Session Type:
Breakout
Experience Level:
Intermediate