Allegra Krishnan, McDonald’s Corporate VP and Chief Loyalty & Engagement Officer, leads global teams across Digital Engagement Strategy, CRM & Personalization, Martech/Adtech, Global Media and Global Market Activation. Since 2021, she’s driven the success of MyMcDonald’s Rewards in 50+ countries. Previously, she led Sephora’s Beauty Insider program and held CRM and personalization roles at Gap Inc.’s Old Navy brand.