
Andrea Villafuerte
Chief Commercial & Marketing Officer at Deuna
Andrea is a multidisciplinary executive with more than 10 years of experience in industries such as mobility, delivery, and banking. She is currently the CMO at Deuna, where she has built the largest digital payment ecosystem in Ecuador. She holds an MBA, with programs at Wharton Business School and Carnegie Mellon. Her work has been recognized with multiple branding awards and global success cases with Meta, YouTube, X, and TikTok.