Braze@Braze: How the Braze Lifecycle Team Tripled Webinar Registrations
Tuesday, September 29, 2026, 2:00 PM - 2:40 PM

Discover how the Braze Customer Lifecycle Marketing team used BrazeAI Decisioning Studio™ Go to drive a record-breaking month of registrations and email engagement in July. Following a short re-introduction to Decisioning Studio Go, we will walk through the before, during, and after of the campaign: the six elements given to AI decisioning, the 53,475 variant combinations tested across 60,000 contacts, and the 272% lift in click rate and 235% lift in registration rate that followed. Walk away with a practical framework for choosing which elements to test, scoping agent-generated copy, and setting expectations for your own Decisioning Studio Go campaign.

Session Type:
Breakout
Experience Level:
Advanced
Target Audience:
Marketer, Technical
Industry:
Education, Financial Services, Government & Non-Profit, Healthcare & Life Sciences, Logistics & Utilities, Manufacturing, Media & Entertainment, Professional Services, Restaurants & On-Demand, Retail & Consumer Goods, Technology, Telecommunications, Travel, Transportation, & Hospitality, Industry Agnostic