The Secret Ingredient: How Panera Built a Framework for Personalization at Scale
Tuesday, September 29, 2026, 11:30 AM - 12:45 PM | Cyan 4 & 5, Level 4
As customer expectations evolve, marketers need technology foundations that can adapt just as quickly. Join Panera and Epsilon for an inside look at how they developed a reusable component framework within Braze to simplify campaign execution, reduce technical debt, and scale personalization across the customer journey. Learn how this flexible architecture enabled faster responses to changing business needs and helped support Panera's Loyalty 2.0 transition without sacrificing speed, consistency, or customer experience.
Session Type:
Eat and Learn
Experience Level:
Intermediate
Target Audience:
Technical, Marketer
Industry:
Restaurants & On-Demand