Open between 8:30 am - 5 pm

There’s never been a better time to be a better marketer, and the role of the Chief Marketing Officer (CMO) is more critical than ever– shaping not only brand identity but also customer experience and business strategy. This panel brings together influential women who have risen to the top of their field to share their journeys, from breaking into the industry to achieving leadership in the C-suite.

We’ll have an open discussion about the unique perspectives they bring to the leadership table as women in a C-suite role. They’ll share moments of personal and professional success and discuss how to navigate a career path often shaped by constant evolution.

The conversation will also highlight why a marketing leader is essential—not just for driving company growth but for understanding and connecting with customers on a deeper level. Everyone should leave with insights into the intersection of marketing leadership, business success, and customer relationships. And, of course, with inspiration to pursue their own leadership potential in this ever-evolving field.

See detailed agenda for available sessions

With decades of experience advising and leading the c-suite of the world’s largest brands—and some of the smallest—award-winning marketer Seth Matlins really understands marketing. As Managing Director of the Forbes CMO Network, he’s shaping global conversations that directly impact how businesses engage with customers, build brands, and drive growth. His unique vantage point offers an insider’s look at marketing 2024 but, more importantly, the marketing of tomorrow. For anyone navigating the challenges of marketing today, you'll appreciate Seth’s forward-thinking perspective on the evolving role of the CMO. Whether you're a marketer, brand leader, or entrepreneur, his insights will equip you with the knowledge you need to stay relevant, agile, and competitive in a time where marketing is everything, and everything is marketing.

Kick off your Forge experience with a lively evening in The Theater! Join Braze and fellow attendees for an unforgettable Opening Night, starting with drinks and mingling before you find your seat. The night begins with comedian Alexis Gay, guaranteed to get you laughing, followed by the inspiring Torchie Awards, where we'll celebrate the best in customer engagement. Don’t miss out—come early and get ready for an incredible start to Forge!

Open between 8 am - 5 pm

Don’t be late for Tuesday morning! Braze CEO Bill Magnuson shares his vision for customer engagement and explains why there has never been a better time to be a better marketer. Then Braze CTO Jon Hyman and Braze Chief Business & Marketing Officer, Astha Malik talk about the exciting Braze product and ecosystem innovation announcements. Along the way, they’ll be joined by special guests from WPP and Snowflake.

Forge 2024 is packed with opportunities, and here’s how you can make the most of your experience! Join Sarah Reed as she walks you through everything you can expect—from headline speakers to insights from Braze experts to exciting activities in the Engagement Chapel. Whether you're looking for sessions that inspire or experiences that connect, Forge has something for everyone. Get ready to dive in!

Have you ever stepped through a refrigerator and into a completely different world? Or wandered through an immersive art experience disguised as a supermarket? That's Omega Mart, the extraordinary Meow Wolf installation, just minutes away from Forge. Meow Wolf's mission is to spark creativity, blending the everyday with the extraordinary. Vince Kadlubek, cofounder and Chief Vision Officer of Meow Wolf, explains how all of us, as marketers and technologists, can push the limits of experience, why we must balance business and creativity, and how tech and AI fuel artistic innovation. 

In this engaging workshop hosted by TrendWatching and Braze, you’ll dive into the emerging trend of Fandom 3.0. Through interactive exercises, you’ll map out strategies to create the most rewarding ecosystem for your fans and explore how partnering with MarTech can turn customers into lifelong advocates.

Location: Studio 1B, 1st Floor, Opal Tower

As technology has advanced, marketing leaders have found themselves to oversee a new type of digital transformation, one focused on automation and machine learning. But staying ahead of the competition in this fast-evolving landscape is easier said than done. In this session, we’ll hear from customer engagement thought leaders as they discuss innovative customer engagement approaches, AI, and what they’re doing to set up their companies for future success.

The rise of the Synthetic Inclusion Trend offers the potential for deeper, more meaningful impact. In this workshop hosted by Braze and TrendWatching, you’ll engage in hands-on activities to explore how machine learning and other technologies can drive this trend. Together, we’ll brainstorm and prototype solutions that embed inclusivity into the core of your marketing efforts.

Location: Studio 1B, 1st Floor, Opal Tower

Join us for networking and drinks!

Open between 8 am - 12 pm

As we enter the final day of Forge, the momentum is building! Join us for an inspiring kickoff that will set the stage for groundbreaking discussions on the future of customer engagement. Expect fresh insights, cutting-edge innovations, and the latest trends for 2025. Whether you're looking to deepen connections with your customers or discover new strategies to elevate your brand, Day 3 promises to deliver the tools and ideas you need.

In the blinding lights of Las Vegas, Cirque du Soleil remains a beacon of relevance and innovation. Daniel Lamarre, Executive Vice Chairman and former President and CEO of Cirque, credits their success to a relentless push of creative boundaries paired with the strategic use of audience feedback and data. Join us as Daniel shares how Cirque continues to mesmerize audiences, providing valuable insights for marketers and technologists seeking to elevate their own customer engagement strategies.

Join Braze Chief Product Officer Kevin Wang for an exclusive preview of the future of the Braze customer engagement platform. We’ll begin with a showcase of "the art of the possible" alongside VP of Product Marketing Kelsey Nelson and a Braze customer, diving into a real-world example of how leading brands are driving meaningful customer connections. Kevin will then share his vision for the platform’s upcoming innovations and how they can enhance your future customer engagement strategies. The session will conclude with a conversation between Myles Kleeger, President and Chief Commercial Officer at Braze, and Terry Mefsut, Director of Marketing Technology, Deloitte Digital, exploring how Braze can seamlessly integrate into your martech stack—today and into the future—helping you unlock new opportunities for customer engagement and business growth.

As 2025 approaches, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. In this entertaining session, Vicki will provide you with actionable insights to anticipate shifts, refine your strategies, and maintain a competitive edge.

The next wave of technology is set to make the financial system—and your products and services—more accessible to a broader audience. In this hands-on workshop hosted by Braze and TrendWatching, you’ll dive deep into the AI Genies Trend, and prototype ways to leverage AI for greater customer impact and business success. 

Location: Studio 1B, 1st Floor, Opal Tower

The next growth opportunity in Media & Entertainment won’t be on screens—it will be bringing on-screen brands and franchises to life in the real world. In this hands-on workshop hosted by TrendWatching and Braze, you’ll work together to brainstorm ways to inspire your teams to forge new experiential connections with your audience.

Location: Studio 1B, 1st Floor, Opal Tower

In this dynamic workshop hosted by Braze and Trendwatching, you’ll work together using the AI Genies Trend to brainstorm and prototype how AI can transform travel experiences into personalized journeys. Get ready to dive into practical exercises that will empower you to harness this trend and create unforgettable customer experiences.

Location: Studio 1B, 1st Floor, Opal Tower

As Forge 2024 comes to a close, we reflect on the inspiring ideas and innovative strategies we've explored together. Before we wrap up, we'll share a glimpse of what’s ahead for 2025, ensuring we continue to build on the momentum we've created at Forge. 

Join us for an extraordinary panel featuring two of the most accomplished female athletes of our time: soccer star Alex Morgan and Olympic swimmer Katie Ledecky. In this dynamic discussion, Alex and Katie sit down with Braze Chief Business & Marketing Officer Astha Malik to share their personal journeys of breaking boundaries and setting records in their respective sports. They will delve into the challenges they’ve faced, the strategies that have fueled their success, and how they continue to push the limits of performance and innovation. Don’t miss this opportunity to gain inspiration and insights from these trailblazers who redefine excellence.

In a compelling closing reflection, Braze Chief Business & Marketing Officer, Astha Malik, reflects on her own marketing journey and imparts a powerful message. She emphasizes the importance of empathy, balance, and continual growth, encouraging everyone to embrace these principles as they navigate their own paths. Astha’s insights remind us that there has never been a better time to be a better marketer.

Join us for the Forge Closing Party with music, light bites, and drinks!