Open between 8:30 am - 5 pm

There’s never been a better time to be a better marketer, and the role of the Chief Marketing Officer (CMO) is more critical than ever– shaping not only brand identity but also customer experience and business strategy. This panel brings together influential women who have risen to the top of their field to share their journeys, from breaking into the industry to achieving leadership in the C-suite.

We’ll have an open discussion about the unique perspectives they bring to the leadership table as women in a C-suite role. They’ll share moments of personal and professional success and discuss how to navigate a career path often shaped by constant evolution.

The conversation will also highlight why a marketing leader is essential—not just for driving company growth but for understanding and connecting with customers on a deeper level. Everyone should leave with insights into the intersection of marketing leadership, business success, and customer relationships. And, of course, with inspiration to pursue their own leadership potential in this ever-evolving field.

Choose this session block to indicate your interest in sitting for a Braze Certification exam during Block 1 on Training Day. Interest registration helps us plan, but is not required to visit the Certifications Room. Certification Room is open from 10 am - 5 pm.

Ready to become a Braze Certified Practitioner? This 2-hour bootcamp covers Braze fundamentals, essential Braze skills - and everything you need to pass the exam. Learn the exam structure, practice with sample questions, and get tips for success.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path - Public Version
Customer Engagement Learning Path

For Braze customers:
Practitioner Learning Path - Customer Version
Data Collection
Campaign Set Up
Introduction to Canvas Flow
Introduction to Braze Reporting and Analytics

Ideal for those who plan and optimize campaign strategies, this 5-hour bootcamp combines theory and practice to help you achieve Digital Strategist Certification and enhance your marketing strategy skills through a deep understanding of Braze’s technical stack, user personas, and lifecycle journeys.
Lunch break included from 12-1pm

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Digital Strategist Learning Path
User mapping and Meaningful Moments
Understanding your Audience
Campaign and Data Planning
Integrate Braze into Your Tech Stack
Segmentation: Basics and Beyond
Dynamic Personalization with Liquid
Introduction to Braze Reporting and Analytics
Create Customer Journeys with Canvas Flow

Ready to become a Braze Certified Marketer? Review key focus areas and sample questions for the exam with us in this study session! Perfect for marketers with knowledge of personalization, orchestration, and channel mastery. Review the Marketer Learning Path beforehand.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Marketer Learning Path
Segmentation: Basics and Beyond
Liquid Fundamentals
Campaign Setup
Create Customer Journeys with Canvas Flow

This session covers real-time data capture, data flow optimization, and campaign effectiveness analysis. We’ll cover integration of various data sources with Braze, creating personalized segments and triggers, and analyzing data with Braze Currents. Ideal for those interested in technical marketing.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Braze Tech Stack Integration Learning Path
SDK Integration Basics

Explore how marketers and engineers can collaborate to break down silos, embrace technical marketing, and achieve common goals. Learn to understand each other's worlds, build cross-functional teams, make data-driven decisions, innovate together, and define shared KPIs. Ideal for marketers, engineers, and team leaders.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Braze Tech Stack Integration Learning Path
Braze Technical Basics
Braze Technical Stack and Alloy Partners

This session covers real-time data capture, data flow optimization, and campaign effectiveness analysis. We’ll cover integration of various data sources with Braze, creating personalized segments and triggers, and analyzing data with Braze Currents. Ideal for those interested in technical marketing.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Braze Tech Stack Integration Learning Path
SDK Integration Basics

Ready to become a Braze Certified Marketer? Review key focus areas and sample questions for the exam with us in this study session! Perfect for marketers with knowledge of personalization, orchestration, and channel mastery. Review the Marketer Learning Path beforehand.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Marketer Learning Path
Segmentation: Basics and Beyond
Liquid Fundamentals
Campaign Setup
Create Customer Journeys with Canvas Flow

Team up with Braze Learning and the 427 Innovation Lab to explore AI-driven strategies in Canvas Flow. Delve into AI's impact on customer engagement, build use cases from the Melting Points AI guide, and gain insights into effective AI implementation and experimentation.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Get Proactive with Predictive Suite
AI Item Recommendations in Your Engagement Strategy

Unlock Braze's personalization capabilities to create customized user experiences across multiple channels. Learn segmentation techniques, design personalized journey paths with Canvas, create dynamic content using Liquid and Catalogs, and optimize personalization strategies.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Dynamic Personalization with Liquid Learning Path
Personalization Essentials Live Training
Introduction to Liquid Live Training
Advanced Liquid Live Training

With decades of experience advising and leading the c-suite of the world’s largest brands—and some of the smallest—award-winning marketer Seth Matlins really understands marketing. As Managing Director of the Forbes CMO Network, he’s shaping global conversations that directly impact how businesses engage with customers, build brands, and drive growth. His unique vantage point offers an insider’s look at marketing 2024 but, more importantly, the marketing of tomorrow. For anyone navigating the challenges of marketing today, you'll appreciate Seth’s forward-thinking perspective on the evolving role of the CMO. Whether you're a marketer, brand leader, or entrepreneur, his insights will equip you with the knowledge you need to stay relevant, agile, and competitive in a time where marketing is everything, and everything is marketing.

Unlock Braze's personalization capabilities to create customized user experiences across multiple channels. Learn segmentation techniques, design personalized journey paths with Canvas, create dynamic content using Liquid and Catalogs, and optimize personalization strategies.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Dynamic Personalization with Liquid Learning Path
Personalization Essentials Live Training
Introduction to Liquid Live Training
Advanced Liquid Live Training

Explore how marketers and engineers can collaborate to break down silos, embrace technical marketing, and achieve common goals. Learn to understand each other's worlds, build cross-functional teams, make data-driven decisions, innovate together, and define shared KPIs. Ideal for marketers, engineers, and team leaders.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Braze Tech Stack Integration Learning Path
Braze Technical Basics
Braze Technical Stack and Alloy Partners

Team up with Braze Learning and the 427 Innovation Lab to explore AI-driven strategies in Canvas Flow. Delve into AI's impact on customer engagement, build use cases from the Melting Points AI guide, and gain insights into effective AI implementation and experimentation.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path
Customer Engagement Learning Path

For Braze customers:
Get Proactive with Predictive Suite
AI Item Recommendations in Your Engagement Strategy

Ready to become a Braze Certified Practitioner? This 2-hour bootcamp covers Braze fundamentals, essential Braze skills - and everything you need to pass the exam. Learn the exam structure, practice with sample questions, and get tips for success.

Interested in further learning? Check out the links below!

For all learners:
Practitioner Learning Path - Public Version
Customer Engagement Learning Path

For Braze customers:
Practitioner Learning Path - Customer Version
Data Collection
Campaign Set Up
Introduction to Canvas Flow
Introduction to Braze Reporting and Analytics

Kick off your Forge experience with a lively evening in The Theater! Join Braze and fellow attendees for an unforgettable Opening Night, starting with drinks and mingling before you find your seat. The night begins with comedian Alexis Gay, guaranteed to get you laughing, followed by the inspiring Torchie Awards, where we'll celebrate the best in customer engagement. Don’t miss out—come early and get ready for an incredible start to Forge!

Register here!

Looking for evening plans? There are only a few seats available to join one of our 3 partner-hosted outings. Enjoy dinner with Appsflyer on Monday night for a great meal and better company.

Join this session with Josh Wolf, to learn how Tealium and Braze work together to manage data-driven strategies, customer journeys, and campaigns. Understand how to power real-time use cases with the right customer data at the right time, and get the flexibility to turn any information collected across all channels and sources into meaningful actionable insights. 

Open between 8 am - 5 pm

Don’t be late for Tuesday morning! Braze CEO Bill Magnuson shares his vision for customer engagement and explains why there has never been a better time to be a better marketer. Then Braze CTO Jon Hyman and Braze Chief Business & Marketing Officer, Astha Malik talk about the exciting Braze product and ecosystem innovation announcements. Along the way, they’ll be joined by special guests from WPP and Snowflake.

Forge 2024 is packed with opportunities, and here’s how you can make the most of your experience! Join Sarah Reed as she walks you through everything you can expect—from headline speakers to insights from Braze experts to exciting activities in the Engagement Chapel. Whether you're looking for sessions that inspire or experiences that connect, Forge has something for everyone. Get ready to dive in!

Have you ever stepped through a refrigerator and into a completely different world? Or wandered through an immersive art experience disguised as a supermarket? That's Omega Mart, the extraordinary Meow Wolf installation, just minutes away from Forge. Meow Wolf's mission is to spark creativity, blending the everyday with the extraordinary. Vince Kadlubek, cofounder and Chief Vision Officer of Meow Wolf, explains how all of us, as marketers and technologists, can push the limits of experience, why we must balance business and creativity, and how tech and AI fuel artistic innovation. 

Choose this session block to indicate your interest in sitting for a Braze Certification exam during Block 1 on Training Day. Interest registration helps us plan, but is not required to visit the Certifications Room.

This panel will delve into the transformative impact of real-time data on customer experience, showcasing how Wendy's and Purina used first-party data to craft highly personalized, orchestrated campaigns that resonated deeply with their audiences. By examining the strategies employed to harness this data, we will provide actionable insights on how similar approaches can be applied across various industries.

Balancing personalization and compliance is a critical challenge for marketers. This workshop equips Braze users with practical strategies to deliver engaging, compliant content across Braze campaigns, segments, consent management, and Canvases. In this session, you’ll find your True Compliance North by way of our C.O.M.P.A.S.S. framework and learn how FanDuel has mastered the game in a highly regulated industry using Braze and connected integration technologies like Segment, Snowflake and Data Grail. You’ll walk away with actionable insights along with compliance and regulatory best practices to implement immediately.

In this interactive workshop hosted by TrendWatching and Braze, you’ll collaborate with peers on the Eco-Automate Trend to brainstorm, design, and prototype solutions that eliminate the barriers to eco-friendly shopping. Get ready to roll up your sleeves and bring your ideas to life!

Location: Studio 1B, 1st Floor, Opal Tower

We're recording a webinar at Forge! Be part of the audience and watch a conversation LIVE from Forge with Sharon Panelo, Braze Senior Director, Strategic Consulting, as she sits down with SoFi and foodpanda to discuss how they’re driving relevance at scale with data, AI, and cross-channel messaging.

Loyalty can mean very different things to different brands—but no matter how you think about loyalty, achieving it can provide major benefits to your customer engagement efforts. In this session, we'll hear from brands across industries as they dig into the tools and tactics they've used to strengthen engagement, deepen retention, and create sustainable customer relationships built on true loyalty.

To stay competitive, brands need to ensure that they're connecting effectively with consumers and their individual journeys. Thankfully, in-product channels like in-app messages and Content Cards can make that happen while enriching the experience customers have with your app, website, or other digital properties. In this session, you’ll learn from leading financial brands who are driving strong outcomes with this key approach. No matter your industry, come explore the challenges and opportunities with in-product channels.

This Braze Learning session on data collection planning in Braze will cover describing users with data, identifying data needs for certain personas, and building the foundations of data planning. Learners will explore user definition through data aggregation, grouping by shared traits, and optimizing data submission. They will discuss data categories in Braze—automatically collected, standard attributes, custom data, and external data—and their use in segmentation, personalization, and message triggering. Finally, learners will engage in an interactive activity to identify critical data for segmentation and campaign planning, and discuss potential data improvements.

Location: Studio 4E, 4th Floor, Opal Tower

Customer engagement can play a central role in driving the success of your overall business efforts—but only if you have the right mindset and the right technology. In this session, we’ll hear from leading gaming brand Blizzard on how they used Braze to strengthen customer relationships and drive stronger ROI, boosting the revenue associated with their customer messaging by 10X over the course of three years while efficiently scaling their marketing efforts.

No matter the industry, region, or company size, customer engagement is always fueled by data. And while brands possess more data than ever before, that information’s full potential often remains unfulfilled—due to disconnected systems, outdated technology, and organizational silos. In this session, we'll explore how brands are leveraging the Braze Data Platform (BDP) to unify, activate, and distribute their data, review best practices in leveraging data to deliver exceptional customer experiences, and take a peek at what’s ahead.

The marketing and advertising landscape is undergoing a period of massive change, bringing with it significant challenges—and even bigger opportunities. Today, 90% of executives admit that their companies have invested heavily in data collection, but lack the tools to make the most of that investment. But brands that do find ways to achieve true data agility have an opportunity to build a strong, sustained competitive advantage. In this session, we’ll hear from Snowflake and LiveRamp on how marketers can use their solutions alongside Braze to improve activation and connectivity across every channel where their audiences are spending time, while also ensuring accurate measurement and ongoing optimization.

As technology has advanced, marketing leaders have found themselves to oversee a new type of digital transformation, one focused on automation and machine learning. But staying ahead of the competition in this fast-evolving landscape is easier said than done. In this session, we’ll hear from customer engagement thought leaders as they discuss innovative customer engagement approaches, AI, and what they’re doing to set up their companies for future success.

Retail brands need innovative ways to stand out in today’s crowded, competitive marketplace. They need to identify when, how, and why consumers are interacting with their products and services if they want to boost engagement. Two of the most effective ways to do that? Leveraging compelling messaging channels like WhatsApp. Join us to learn how your brand can leverage the power of messaging apps to make a lasting impact on your customer relationships and your bottom line.

Most businesses are brand-centric, but the best are actually customer centric. In today’s competitive landscape, brands are constantly competing for a customer’s next purchase. To sustain their loyalty, brands need to create experiences that are engrained in a customer’s share of life. To do this, we must go deeper than the surface level and observe human behaviors. In this session, we’ll discuss how to integrate and implement key behavioral science frameworks and toolkits into your CRM strategy that meet the deepest needs of your customers to generate the next level of sales growth and brand love. Hear real-world examples highlighting these approaches and their resulting business outcomes that will leave you inspired and ready to evolve the way you’re creating brand love and business growth.
 

As the amount of technologies and data that brands have at their disposal increases, marketers find themselves at a crossroads. More customer engagement opportunities exist than ever before, but the rising complexity of the work and the systems supporting it make it challenging to turn those possibilities into wins. In this session, we'll explore how marketing leaders can meet this challenge and take a thoughtful, iterative approach to building out customer engagement teams that are set up to succeed in today's challenging customer engagement landscape.

There’s no longer one channel that can speak to every customer, and finding the right mix of channels to meet your audience's specific needs is both a challenge and an opportunity for marketers. In this session, we explore what questions brands need to consider when building out or evolving their marketing channel mix and share real-life examples of the impact that thoughtful cross-channel messaging programs can provide.

Achieving optimal marketing performance requires thorough and effective testing. This session will explore how leading brands are using Braze and its full suite of testing and experimentation tools to power end-to-end optimization and provide guidance on how to design, implement, and analyze tests that can help you fine-tune your marketing campaigns. Join us to unlock the full potential of your marketing efforts with Braze.

The way audiences consume content is driving unprecedented changes in the streaming video space. In response, aggregators and content bundles are becoming more common. To stay ahead of the curve, entertainment brands are reimagining their approaches to customer engagement. In this session, attendees will gain an understanding of what this shift means for marketers and consumers and how leading brands are responding.

In 2024, Wynn Resorts made a major stride to cement its legacy as the leading casino for gamer experience with their launch of real-time offers. Now, the Wynn is able to deliver personalized offers to its players within seconds, with the goal of driving continued gameplay. In this session, Wynn will share their recipe for bringing a decades-long dream of the casino industry to life. Joined by Wynn’s Braze consulting partner, Stitch, they will talk through:

• The impact and importance of real-time offers
• The strategy, tools, and people needed to bring real-time offers to life
• How Wynn built a foundation for a solid data pipeline
• How the Wynn’s use case can apply to brands across industries
   

This Braze Learning session focuses on overall data management within Braze, with the goal of understanding "how Braze works," how Braze integrates into a broader ecosystem of tools, and how data flows through this ecosystem. Learners will cover the core functions of Braze, including data ingestion, classification, orchestration, personalization, and action. They will explore how to efficiently bring data into Braze using various methods like SDKs, APIs, CSV imports, and Braze Alloys partners, and how to leverage external tools through data export options like CSV, REST APIs, and Braze Currents. To finish up, trainees will design a data management strategy, working through data ingestion, data use within Braze, and data export plans.

Location: Studio 4E, 4th Floor, Opal Tower

Growing your audience—it’s the goal of nearly every business out there, but achieving sustainable growth can be a major challenge, one that every brand approaches differently. In this session, we’ll hear from customer engagement thought leaders at levels of seniority and across different industries as they discuss the strategies, tools, tactics, and data that their organizations are using to drive real growth, as well as pitfalls that marketers should watch out for as they focus on their growth efforts.

In an era where consumers are bombarded with 100+ emails every day, standing out in the inbox is more challenging than ever. Thankfully, AI-driven personalization, dynamic content, advanced analytics, and other powerful tools are opening up innovative methods and strategies that can help brands create compelling, high-performing emails. This session will uncover practical insights and techniques for crafting emails that not only capture attention but also drive engagement and conversions. Whether you're looking to refine your email strategy or implement a new one, this session will help your brand shine in any inbox.

Modern technology stacks offer unique opportunities for brands to tailor their data strategies to use cases. However, increased complexity in technical architectures brings with it new challenges when it comes to effectively utilizing data to drive exceptional customer engagement. In this workshop, we will delve into the art of mapping your technology stack and explore how to leverage existing data to its fullest potential, learn strategies to foster cross-functional teamwork, and develop actionable next steps to enhance customer engagement at your organization. Don’t forget to bring your laptops to this session to participate in some hands-on exercises.

Join us for networking and drinks!

Register here!

Experience an exclusive VIP evening with Covalent Marketing and Census on the dazzling Las Vegas Strip! Savor the city’s most unique flavors as you journey through its renowned local spots. This invitation-only event has limited availability, so be sure to secure your spot.

The event kicks off with a departure from the Virgin Hotel at 6:30 pm.

Please note that all attendees must receive a confirmation to participate. We can't wait to see you there!

Register here!

Looking for evening plans? There are only a few seats available to join one of our 3 partner-hosted outings. Enjoy dinner with OfferFit on Tuesday night for a great meal and better company.

Open between 8 am - 12 pm

As we enter the final day of Forge, the momentum is building! Join us for an inspiring kickoff that will set the stage for groundbreaking discussions on the future of customer engagement. Expect fresh insights, cutting-edge innovations, and the latest trends for 2025. Whether you're looking to deepen connections with your customers or discover new strategies to elevate your brand, Day 3 promises to deliver the tools and ideas you need.

In the blinding lights of Las Vegas, Cirque du Soleil remains a beacon of relevance and innovation. Daniel Lamarre, Executive Vice Chairman and former President and CEO of Cirque, credits their success to a relentless push of creative boundaries paired with the strategic use of audience feedback and data. Join us as Daniel shares how Cirque continues to mesmerize audiences, providing valuable insights for marketers and technologists seeking to elevate their own customer engagement strategies.

Join Braze Chief Product Officer Kevin Wang for an exclusive preview of the future of the Braze customer engagement platform. We’ll begin with a showcase of "the art of the possible" alongside VP of Product Marketing Kelsey Nelson and a Braze customer, diving into a real-world example of how leading brands are driving meaningful customer connections. Kevin will then share his vision for the platform’s upcoming innovations and how they can enhance your future customer engagement strategies. The session will conclude with a conversation between Myles Kleeger, President and Chief Commercial Officer at Braze, and Terry Mefsut, Director of Marketing Technology, Deloitte Digital, exploring how Braze can seamlessly integrate into your martech stack—today and into the future—helping you unlock new opportunities for customer engagement and business growth.

As 2025 approaches, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. In this entertaining session, Vicki will provide you with actionable insights to anticipate shifts, refine your strategies, and maintain a competitive edge.

Interest registration helps us plan, but is not required to visit the Certifications Room.

Each year, the Torchie Awards recognize brands and individuals who have gone above and beyond when it comes to using technology and forward-looking strategies to better engage and serve their audiences. In this session, we’ll be sitting down with the 2024 recipients of the Torchies for Campaign of the Year, Collaborative Team of the Year, and the Creative Excellence Award, and exploring how each company leveraged strategy, teamwork, and innovative technologies to go above and beyond when it comes to customer engagement.

This master class will guide you through the essential elements of designing exceptional marketing campaigns. By analyzing standout examples, you'll gain insights into the creative strategies, innovative techniques, and effective execution that make a campaign truly outstanding. Join us to learn from the best and elevate your own marketing efforts to award-winning levels.

The heart of personalization is delivering the right message at the right time. To do that, you need accurate and trustworthy customer profiles to nail the message. In this session, learn to use Segment and Braze to build robust and reliable and trustworthy customer profiles - and activate them in Braze. When done right, these profiles help build efficient audiences, improve conversion rates, and engage your most valuable customers with highly personalized and effective campaigns. Crunchyroll will share some real-life examples and we'll discuss recent product details of Linked Audiences in the talk to make it even more actionable.

This Braze Learning session on data collection planning in Braze will cover describing users with data, identifying data needs for certain personas, and building the foundations of data planning. Learners will explore user definition through data aggregation, grouping by shared traits, and optimizing data submission. They will discuss data categories in Braze—automatically collected, standard attributes, custom data, and external data—and their use in segmentation, personalization, and message triggering. Finally, learners will engage in an interactive activity to identify critical data for segmentation and campaign planning, and discuss potential data improvements.

Location: Studio 4E, 4th Floor, Opal Tower

The impact of your marketing program isn’t necessarily related to the size of your team. In this session, we’ll hear from brands who have successfully used Braze to drive significant value in their customer engagement efforts without necessarily relying on a big team. See how they did it and how you can learn from their example.

Email remains arguably the most impactful customer messaging channel out there—but only if you’re able to get the messages you send to your customers. In this session, the Braze Email Deliverability team will explore the ins-and-outs of modern email deliverability, how it’s shifted in recent years, and what a successful deliverability program looks like today.

One of the biggest shifts in modern customer engagement is the move away from one-and-done promotional campaigns and toward an always-on, data-driven approach to building and strengthening customer relationships. In this session, we’ll explore how brands can leverage cross-team collaboration and modern data and messaging technology to successfully engage customers across the lifecycle in personalized, meaningful ways.

In today’s data-driven world, collaboration between marketing and technical teams is crucial for maintaining data agility. Understanding technical constraints and leveraging each team’s expertise to support agile data practices is key to creating consumer-loved experiences. This session will explore practical approaches to enhance collaboration, streamline workflows, and drive better outcomes for your marketing initiatives, ultimately boosting data agility through improved teamwork and collaboration.

Recent research from Braze found that more marketers were planning to make use of messaging apps like WhatsApp and Line in their marketing efforts than any other engagement channel, including stalwarts like email and push. In this session, we'll talk with brands at different stages of their journey to implement and leverage message apps within their customer engagement efforts and explore the challenges and opportunities that this powerful new tool brings with it.

Marketers have long dreamed of true, 1:1 personalization—but achieving that vision has proved to be a major challenge for most brands. In this session, customer engagement thought leaders from financial services brand SoFi share learnings from their successful effort to use Braze to build out a personalization program that highlights the various dimensions of customization that they use to provide tailored experiences to users, as well as the different levels of personalization sophistication that are possible for marketers.

In the health, beauty, and wellness space, establishing a robust foundation for customer engagement is crucial for long-term success. In this session, learn how marketers can amplify the impact of their efforts by understanding and leveraging customer data, leveraging cross-channel messaging and ongoing user journeys, and embracing a flexible, agile approach to customer engagement.

In support of their expanding business and growing store count, Scooter’s Coffee recently undertook a complete overhaul of its entire MarTech stack, with Braze as the centerpiece for customer engagement. In this session, we will provide an overview of this best-in-class stack and discuss the Braze platform functionality that empowers more robust, cross-channel promotional campaigns with a personalized, gamified experience that drives deeper engagement and more frequent purchases by incentivizing repeat customers. In this session, you will learn about:

• How an interconnected MarTech stack empowers more robust personalization and relevant customer experience
• Which Braze features Scooter’s Coffee uses to effectively offer compelling promotional offers to their customer segments 
• The operational efficiencies gained using Braze that enable a more scalable, repeatable program of relevant, personalized campaigns
   

This Braze Learning session focuses on overall data management within Braze, with the goal of understanding "how Braze works," how Braze integrates into a broader ecosystem of tools, and how data flows through this ecosystem. Learners will cover the core functions of Braze, including data ingestion, classification, orchestration, personalization, and action. They will explore how to efficiently bring data into Braze using various methods like SDKs, APIs, CSV imports, and Braze Alloys partners, and how to leverage external tools through data export options like CSV, REST APIs, and Braze Currents. To finish up, trainees will design a data management strategy, working through data ingestion, data use within Braze, and data export plans.

Location: Studio 4E, 4th Floor, Opal Tower

As the customer engagement landscape matures, retention and loyalty are becoming increasingly essential for brands looking to stay ahead of the competition. But what a successful retention strategy looks like and what tools and tactics go into preventing churn can be wildly different for different companies. In this session, we'll explore the similarities and differences between the retention strategies at different companies under the Yum! Brands umbrella, showcasing what success can look like and digging into actionable best practices for preventing churn and driving loyalty.

As AI has evolved over the past year, BrazeAIᵀᴹ has evolved with it. In this session, we’ll explore what’s next for this powerful component of the Braze platform and learn about real-life use cases successfully using BrazeAIᵀᴹ to drive better outcomes in connection with their customer engagement efforts.

As Forge 2024 comes to a close, we reflect on the inspiring ideas and innovative strategies we've explored together. Before we wrap up, we'll share a glimpse of what’s ahead for 2025, ensuring we continue to build on the momentum we've created at Forge. 

Join us for an extraordinary panel featuring two of the most accomplished female athletes of our time: soccer star Alex Morgan and Olympic swimmer Katie Ledecky. In this dynamic discussion, Alex and Katie sit down with Braze Chief Business & Marketing Officer Astha Malik to share their personal journeys of breaking boundaries and setting records in their respective sports. They will delve into the challenges they’ve faced, the strategies that have fueled their success, and how they continue to push the limits of performance and innovation. Don’t miss this opportunity to gain inspiration and insights from these trailblazers who redefine excellence.

In a compelling closing reflection, Braze Chief Business & Marketing Officer, Astha Malik, reflects on her own marketing journey and imparts a powerful message. She emphasizes the importance of empathy, balance, and continual growth, encouraging everyone to embrace these principles as they navigate their own paths. Astha’s insights remind us that there has never been a better time to be a better marketer.

Join us for the Forge Closing Party with music, light bites, and drinks!