Braze Forge 2025
Braze Forge 2025
  • Agenda
  • Speakers
  • Pricing
  • Sponsors
  • Training
  • Forge Digital
  • FAQs
Register

September 29 - October 1, 2025
Virgin Hotels Las Vegas

Register

Rediscover creativity for what's next

Whether you’re laying the foundation or leading the charge, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.

There’s never been a better time to be a better marketer.™

98%
of attendees enjoyed the event in 2024
97%
of attendees said their time onsite was useful
245
attendees received a
Braze certification onsite

"Great job. First time attending a Braze event. Left inspired and itching to learn more."

"The sessions delivered fresh ideas and innovative strategies, there were great opportunities to network and connect with other professionals, and Las Vegas offered an exciting backdrop."

"Very useful sessions especially regarding data. Cool hotel and lots of activities - The whole conference was very well branded and considered. A great job overall!"

"The venue was great - having everything in one place this year was extremely convenient, the meals were delicious, there were a ton of Braze staff scattered around the event space ready to answer questions and guide us to our desired location."

"I find these events very inspiring and refreshing! Sometimes it's easy to get stuck in the day-to-day rut, so reminding ourselves what's possible and taking time to draw some inspiration from peers is precious!"

"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."

Meet our headline speakers

Get inspired by speakers who know their stuff.

Merline Saintil

Fortune 100 Board Member and Advisor

A software engineer turned Silicon Valley powerhouse, Merline has led six companies to IPO success as a COO and investor. As the co-founder of Black Women on Boards, she’s driving change while backing the next wave of enterprise tech, AI, the future of work, and deep tech innovation.

Marcus Collins

Marketing Professor, Author, and Chief Strategy Advisor

As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.

 

Omar Johnson

CEO, ØPUS Intelligence Labs 

A visionary marketing leader, Omar transformed Beats by Dr. Dre into a cultural phenomenon, driving sales from $20 million to $2 billion before its acquisition by Apple. With a track record of impactful campaigns for brands like Nike and Coca-Cola, he now leads ØPUS United, where he empowers brands to leverage culture for meaningful engagement and growth.
 

Astha Malik

Chief Business & Marketing Officer, Braze

With her own unique flare and infectious sense of humor, Rae created and starred in the award-winning HBO series, Insecure, and has made her mark on the big screen in films like Barbie and Spider-Man: Across The Spider-Verse. In 2020 Rae formed HOORAE, a multi-faceted media company that develops content across mediums—breaking boundaries in storytelling and representation.

Speakers

Seth Matlins
Seth Matlins
Host of "The CEO’s Guide to Marketing"
*
Bill Magnuson
Bill Magnuson
CEO and Cofounder
*

Agenda at a glance

  • Sunday, Sept 28

  • Monday, Sept 29

  • Tuesday, Sept 30

  • Wednesday, Oct 1

  • Thursday, Oct 2
2736411 Sunday, September 28, 2025 Sunday, September 28, 2025 5:00 PM Sunday, September 28, 2025 5:00 PM 5:00 PM 5:00 PM Attendee Arrivals Break Yes https://forge.braze.com/2025/session/2736411/attendee-arrivals Class 5:00 PM
2736418 Sunday, September 28, 2025 Sunday, September 28, 2025 5:00 PM Sunday, September 28, 2025 7:00 PM 5:00 PM 7:00 PM Registration Break brands-on-a-roll Yes Open between 5:00 pm - 7:00 pm https://forge.braze.com/2025/session/2736418/registration Keynote The Parlor 5:00 PM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
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11:00 AM
12:00 PM
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2736404 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736404/breakfast Agave 1 and Event Lawn 8:00 AM
3387197 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast with Strangers Normal alloys-alley-experience https://forge.braze.com/2025/session/3387197/breakfast-with-strangers The Manor 8:00 AM
2736405 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Registration Break brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736405/registration The Parlor 8:00 AM
3250664 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250664/unlock-creativity-with-liquid-personalization Pre-Registration Required Agave 2 9:00 AM
Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png
Lauren Joyce https://assets.swoogo.com/uploads/full/5802185-68c88ec492a12.png
3250676 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250676/driving-engagement-with-data-management Pre-Registration Required Agave 3 9:00 AM
Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png
Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png
2748928 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 11:30 AM 9:00 AM 11:30 AM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/2748928/braze-certified-practitioner-bootcamp Pre-Registration Required Agave 7 9:00 AM
Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png
Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png
2748932 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 12:00 PM 9:00 AM 12:00 PM Braze Certified Marketer Bootcamp Option 1 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/2748932/braze-certified-marketer-bootcamp-option-1 Pre-Registration Required Agave 4 9:00 AM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png
2748936 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 1 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748936/braze-certified-digital-strategist-bootcamp-option-1 All Day Session, Pre-Registration Required Agave 5 9:00 AM
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
Jaci Banton https://assets.swoogo.com/uploads/full/5585286-6883858524df1.png
3256297 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:30 PM 9:00 AM 4:30 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256297/braze-certification-testing Studio Meeting Room 1A & 1B 9:00 AM
2736419 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Braindate Networking Normal alloys-alley-experience https://forge.braze.com/2025/session/2736419/braindate-networking The Manor 10:00 AM
2736395 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Engagement Chapel Open Break alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736395/engagement-chapel-open Primrose Hall 10:00 AM
2736420 Monday, September 29, 2025 Monday, September 29, 2025 10:30 AM Monday, September 29, 2025 12:30 PM 10:30 AM 12:30 PM Women in Leadership Brunch Break up-your-marketing-game This dynamic event offers an inspiring mix of networking, a delicious brunch with bubbles, and meaningful conversation. https://forge.braze.com/2025/session/2736420/women-in-leadership-brunch Pre-Registration Required Skybox 10:30 AM
Merline Saintil https://assets.swoogo.com/uploads/full/5514872-6865897f5dc2d.png
Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png
Tara Levy https://assets.swoogo.com/uploads/full/5802151-68c88d9a8186e.png
Yvonne Wassenaar https://assets.swoogo.com/uploads/full/5802132-68c88d2a0d0c5.png
Isabelle Winkles https://assets.swoogo.com/uploads/full/5802153-68c88dac17e4e.png
3250680 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250680/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required Agave 3 10:40 AM
Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png
Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png
3250666 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Intermediate Marketer https://forge.braze.com/2025/session/3250666/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required Agave 2 10:40 AM
Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3425106 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM [Lunch & Learn] Shopify x Braze: Powering Commerce Experiences with Peloton Break Bites & Bright Ideas up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3425106/[lunch-learn]-shopify-x-braze-powering-commerce-experiences-with-peloton 24 Oxford 12:00 PM
Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png
Neely Cox https://assets.swoogo.com/uploads/full/5829422-68cb20fe0f472.png
2736409 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736409/lunch Agave 1 and Event Lawn 12:00 PM
3250679 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250679/driving-engagement-with-data-management Pre-Registration Required Agave 2 1:00 PM
Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png
Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png
3250665 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250665/unlock-creativity-with-liquid-personalization Pre-Registration Required Agave 3 1:00 PM
Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png
Lauren Joyce https://assets.swoogo.com/uploads/full/5802185-68c88ec492a12.png
3250359 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 3:30 PM 1:00 PM 3:30 PM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/3250359/braze-certified-practitioner-bootcamp Pre-Registration Required Agave 7 1:00 PM
Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png
Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png
3250349 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 2 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3250349/braze-certified-marketer-bootcamp-option-2 Pre-Registration Required Agave 4 1:00 PM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png
3250681 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250681/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required Agave 2 2:40 PM
Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png
Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png
3250669 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250669/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required Agave 3 2:40 PM
Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3516850 Monday, September 29, 2025 Monday, September 29, 2025 5:00 PM Monday, September 29, 2025 5:45 PM 5:00 PM 5:45 PM Opening Night: Jim Gaffigan Open Keynote training-sessions https://forge.braze.com/2025/session/3516850/opening-night-jim-gaffigan No Sign-Up Needed Keynote The Theater 5:00 PM
Jim Gaffigan https://assets.swoogo.com/uploads/full/5767963-68c21d05d7596.png
2736412 Monday, September 29, 2025 Monday, September 29, 2025 5:45 PM Monday, September 29, 2025 6:15 PM 5:45 PM 6:15 PM Opening Night: Torchie Awards Open Keynote training-sessions https://forge.braze.com/2025/session/2736412/opening-night-torchie-awards No Sign-Up Needed Keynote The Theater 5:00 PM
Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png
Elizabeth Kinsey https://assets.swoogo.com/uploads/full/5829500-68cb222ed9257.png
2803296 Monday, September 29, 2025 Monday, September 29, 2025 6:15 PM Monday, September 29, 2025 7:45 PM 6:15 PM 7:45 PM Welcome Reception Normal training-sessions https://forge.braze.com/2025/session/2803296/welcome-reception No Sign-Up Needed Event Lawn 6:15 PM
3514871 Monday, September 29, 2025 Monday, September 29, 2025 8:00 PM Monday, September 29, 2025 10:00 PM 8:00 PM 10:00 PM Where Data Becomes Action Networking Reception Break up-your-marketing-game https://forge.braze.com/2025/session/3514871/where-data-becomes-action-networking-reception The Shag Room 8:00 PM
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3438812 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Capitalizing on Culture: Fan Engagement Strategies for 2026 and Beyond Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3438812/[breakfast-learn]-capitalizing-on-culture-fan-engagement-strategies-for-2026-and-beyond No Sign-Up Needed Sage 3 8:00 AM
Roman Ogarok https://assets.swoogo.com/uploads/full/5802150-68c88d8782415.png
Benjamin Stobart https://assets.swoogo.com/uploads/full/5858057-68d2dc2b23c7e.png
2736421 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate-networking The Manor 8:00 AM
2736414 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast Agave 1 and Event Lawn 8:00 AM
3438813 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Revolutionizing Customer Engagement for Next-Level Personalization Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3438813/[breakfast-learn]-revolutionizing-customer-engagement-for-next-level-personalization No Sign-Up Needed Sage 1 & 2 8:00 AM
Marc Lobree https://assets.swoogo.com/uploads/full/5829427-68cb210d96a1c.png
2736393 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736393/registration The Parlor 8:00 AM
2736413 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 6:30 PM 8:00 AM 6:30 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736413/engagement-chapel-open Primrose Hall 8:00 AM
2736422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 9:30 AM Tuesday, September 30, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736422/morning-keynotes No Sign-Up Needed The Theater 9:30 AM
Bill Magnuson https://assets.swoogo.com/uploads/full/5518788-6866d90368c37.png
Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png
Kevin Wang https://assets.swoogo.com/uploads/full/5579080-688136b685d04.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
Cameron Davies https://assets.swoogo.com/uploads/full/5690242-68adc8237da06.png
Ekta Chopra https://assets.swoogo.com/uploads/full/5744990-68be39b814b63.png
Ricardo Ortegon https://assets.swoogo.com/uploads/full/5829432-68cb212b6fbca.png
Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png
Jim Fairweather https://assets.swoogo.com/uploads/full/5783899-68c4b99f0d044.png
3387198 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 12:30 PM 11:30 AM 12:30 PM Lunch with Strangers Normal alloys-alley-experience https://forge.braze.com/2025/session/3387198/lunch-with-strangers The Manor 11:30 AM
3414182 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] Wynn Resorts' Enhanced Guest Engagement through Braze and Snowflake: A Blueprint for Data-Driven Personalization Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3414182/[lunch-learn]-wynn-resorts'-enhanced-guest-engagement-through-braze-and-snowflake-a-blueprint-for-data-driven-personalization No Sign-Up Needed Sage 3 11:30 AM
Patrick Crosby https://assets.swoogo.com/uploads/full/5759052-68c0606f23392.png
Anirvan Mukherjee https://assets.swoogo.com/uploads/full/5744982-68be38f9129c0.png
2736402 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736402/lunch Agave 1 and Event Lawn 11:30 AM
3256311 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 5:00 PM 11:30 AM 5:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256311/braze-certification-testing Studio Meeting Room 1A & 1B 11:30 AM
3274422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 6:00 PM 11:30 AM 6:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274422/engagement-chapel-open Primrose Hall 11:30 AM
3499924 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Human-Centric Marketing in the Age of AI Break up-your-marketing-game https://forge.braze.com/2025/session/3499924/human-centric-marketing-in-the-age-of-ai AI Session, No Sign-Up Needed 24 Oxford 1:00 PM
Omar Johnson https://assets.swoogo.com/uploads/full/5514867-6865895c57fb0.png
3222625 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Overcoming Marketing’s AI Skills Gap Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3222625/overcoming-marketing’s-ai-skills-gap AI Session, No Sign-Up Needed Sage 1 & 2 1:00 PM
Keith Swiderski https://assets.swoogo.com/uploads/full/5630262-68964682310a2.png
Kieron Jones https://assets.swoogo.com/uploads/full/5677019-68a7645c3f8c4.png
Nicole Chin https://assets.swoogo.com/uploads/full/5688787-68ad3f5517677.png
Loreal Lynch https://assets.swoogo.com/uploads/full/5726300-68b8768e5fbe0.png
John Wolf https://assets.swoogo.com/uploads/full/5802182-68c88e8f23377.png
3222445 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM AI in Action: How BrazeAIᵀᴹ and OfferFit by Braze Can Deepen Your Marketing Impact Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222445/ai-in-action-how-brazeaiᵀᴹ-and-offerfit-by-braze-can-deepen-your-marketing-impact AI Session, No Sign-Up Needed Agave 2 1:00 PM
Franky Saxena https://assets.swoogo.com/uploads/full/5828952-68cb14bca5063.png
3238348 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Engagement Edge: What Sets Exceptional Brands Apart Break Unlock Your Creativity up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3238348/the-engagement-edge-what-sets-exceptional-brands-apart No Sign-Up Needed Agave 4 1:00 PM
Crystal Maginnes https://assets.swoogo.com/uploads/full/5571411-687ea9cbb6662.png
Sina Zand https://assets.swoogo.com/uploads/full/5658817-68a3582b2675f.png
Lucia Buchner https://assets.swoogo.com/uploads/full/5744987-68be398202dac.png
Jordan Mace https://assets.swoogo.com/uploads/full/5802183-68c88ea64cd1e.png
3284012 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Activation, Monetization, Retention: How Leading Brands Drive Real Impact Break Campaign Breakthroughs up-your-marketing-game Beginner Marketer https://forge.braze.com/2025/session/3284012/activation-monetization-retention-how-leading-brands-drive-real-impact No Sign-Up Needed Agave 3 1:00 PM
Tara Jacobson https://assets.swoogo.com/uploads/full/5671466-68a6626ae804b.png
Lindsay Smith https://assets.swoogo.com/uploads/full/5720105-68b730ef80ffb.png
Tiffany Nasise https://assets.swoogo.com/uploads/full/5759063-68c060afef168.png
Anuvind Kanwal https://assets.swoogo.com/uploads/full/5802171-68c88e0a6f63b.png
Marty Swant https://assets.swoogo.com/uploads/full/5858095-68d2dd20ec02a.png
3356930 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356930/best-of-the-rest-level-up-with-apis-in-braze No Sign-Up Needed Agave 5 1:00 PM
Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png
Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png
3376593 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM AI-Powered Personalization at Giant Eagle: Reinventing Loyalty with mParticle and Braze Break Unlock Your Creativity up-your-marketing-game All All https://forge.braze.com/2025/session/3376593/ai-powered-personalization-at-giant-eagle-reinventing-loyalty-with-mparticle-and-braze AI Session, No Sign-Up Needed Agave 4 2:00 PM
Michael Fritts https://assets.swoogo.com/uploads/full/5678358-68a7a71c3cb58.png
Michael Katz https://assets.swoogo.com/uploads/full/5680546-68a894aad26cd.png
3509734 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Transactions to Connections: How McDonald's is Reimagining Customer Engagement Break Big Moves, Better Marketing up-your-marketing-game Beginner All https://forge.braze.com/2025/session/3509734/from-transactions-to-connections-how-mcdonald's-is-reimagining-customer-engagement No Sign-Up Needed Sage 1 & 2 2:00 PM
Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png
Robert Raidt https://assets.swoogo.com/uploads/full/5842224-68cdb239e4de0.png
3391207 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Touchpoints to Tacos: How Taco Bell Drives Relevance in Real Time Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3391207/from-touchpoints-to-tacos-how-taco-bell-drives-relevance-in-real-time No Sign-Up Needed Agave 3 2:00 PM
Julia Dillon https://assets.swoogo.com/uploads/full/5736227-68ba1d3b33ad5.png
Paul Kim https://assets.swoogo.com/uploads/full/5829395-68cb20acf28dc.png
3222615 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM Designing Trustworthy, Scalable Experiences Break Braze in Action up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3222615/designing-trustworthy-scalable-experiences No Sign-Up Needed Agave 2 2:00 PM
Susan Wiseman https://assets.swoogo.com/uploads/full/5719664-68b721933bd36.png
Jamie Doheny https://assets.swoogo.com/uploads/full/5829397-68cb20bb0fd1a.png
Alexander Yoon https://assets.swoogo.com/uploads/full/5829437-68cb214dacaf1.png
3407645 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 3:00 PM 2:00 PM 3:00 PM Design Your Own AI Decisioning Engine (Session 1) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407645/design-your-own-ai-decisioning-engine-session-1 AI Session, No Sign-Up Needed 24 Oxford 2:00 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
3257454 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 4:00 PM 2:00 PM 4:00 PM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/3257454/braindate-networking The Manor 2:00 PM
3283995 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM The ROI of AI: How to Drive Real Value Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3283995/the-roi-of-ai-how-to-drive-real-value AI Session, No Sign-Up Needed Agave 3 3:00 PM
Megan Walsh https://assets.swoogo.com/uploads/full/5634808-689a257062c07.png
Gina Prows https://assets.swoogo.com/uploads/full/5651529-689e545bada79.png
Steven Balagula https://assets.swoogo.com/uploads/full/5670197-68a6206e3ad09.png
3222637 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Use It, Don't Move It: Supporting Safe, Scalable Engagement Break Unlock Your Creativity up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222637/use-it-don't-move-it-supporting-safe-scalable-engagement AI Session, No Sign-Up Needed Agave 4 3:00 PM
Kristina Hainz https://assets.swoogo.com/uploads/full/5519220-6866f0ace1e9d.png
Moheth Mohan https://assets.swoogo.com/uploads/full/5539077-687013a307ec8.png
Adam Studenic https://assets.swoogo.com/uploads/full/5612231-68913062a26d0.png
Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png
3359608 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Making It Make Sense: Real Engagement In Financial Services Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3359608/making-it-make-sense-real-engagement-in-financial-services No Sign-Up Needed Agave 5 3:00 PM
Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
3222618 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM RCS and Messaging Apps: Conversations That Convert Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222618/rcs-and-messaging-apps-conversations-that-convert No Sign-Up Needed Agave 2 3:00 PM
Lexi Haggerty https://assets.swoogo.com/uploads/full/5681800-68a8cf07e4db5.png
Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png
3222636 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Tomorrow’s Stack, Built Today: Leveraging AI and True Data Agility Break Big Moves, Better Marketing up-your-marketing-game Beginner Executive https://forge.braze.com/2025/session/3222636/tomorrow’s-stack-built-today-leveraging-ai-and-true-data-agility AI Session, No Sign-Up Needed Sage 1 & 2 3:00 PM
Reuben Raman https://assets.swoogo.com/uploads/full/5651515-689e53955bd5c.png
Justin Crowe https://assets.swoogo.com/uploads/full/5759067-68c060d3008b9.png
Courtney Kociemba https://assets.swoogo.com/uploads/full/5744983-68be394238014.png
Josh Bauer https://assets.swoogo.com/uploads/full/5802190-68c88eed7c42a.png
Aravind Renganathan https://assets.swoogo.com/uploads/full/5858033-68d2dba3f0408.png
3499992 Tuesday, September 30, 2025 Tuesday, September 30, 2025 4:15 PM Tuesday, September 30, 2025 4:45 PM 4:15 PM 4:45 PM The Great Unlock Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/3499992/the-great-unlock No Sign-Up Needed The Theater 4:15 PM
Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png
Seth Matlins https://assets.swoogo.com/uploads/full/5518783-6866d8d34d0f8.png
Tyler Bahl https://assets.swoogo.com/uploads/full/5802159-68c88ddb1de7b.png
2803299 Tuesday, September 30, 2025 Tuesday, September 30, 2025 5:00 PM Tuesday, September 30, 2025 6:30 PM 5:00 PM 6:30 PM Engagement Chapel Reception Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2803299/engagement-chapel-reception Primrose Hall 5:00 PM
2736397 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:30 PM Tuesday, September 30, 2025 11:30 PM 6:30 PM 11:30 PM Experience Las Vegas Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736397/experience-las-vegas Lecture Next Starts Here 6:30 PM
3428155 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:45 PM Tuesday, September 30, 2025 9:00 PM 6:45 PM 9:00 PM Forged In Flavor - A Culinary Tour of The Vegas Strip Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3428155/forged-in-flavor-a-culinary-tour-of-the-vegas-strip Pre-Registration Required The Parlor 6:45 PM
3515053 Tuesday, September 30, 2025 Tuesday, September 30, 2025 7:00 PM Tuesday, September 30, 2025 9:00 PM 7:00 PM 9:00 PM Top Shots at Forge - Swing, Sip, and Strategize at Top Golf Break up-your-marketing-game https://forge.braze.com/2025/session/3515053/top-shots-at-forge-swing-sip-and-strategize-at-top-golf 7:00 PM
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3499858 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Better Together: How Parkland Built Composable Success with Twilio Segment CDP & Braze Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499858/[breakfast-learn]-better-together-how-parkland-built-composable-success-with-twilio-segment-cdp-braze No Sign-Up Needed 24 Oxford 8:00 AM
Lindsey Katalan https://assets.swoogo.com/uploads/full/5829400-68cb20c9baa5d.png
Shawn Mandel https://assets.swoogo.com/uploads/full/5842219-68cdb20c0335a.png
2736423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal workshop https://forge.braze.com/2025/session/2736423/braindate-networking The Manor 8:00 AM
3441982 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] How Brands Can Reach International Audiences on WhatsApp Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3441982/[breakfast-learn]-how-brands-can-reach-international-audiences-on-whatsapp No Sign-Up Needed Sage 1 & 2 8:00 AM
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
2736407 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736407/breakfast Agave 1 and Event Lawn 8:00 AM
3499872 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Demystifying Personalization and AI: Lessons from Deloitte Digital Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499872/[breakfast-learn]-demystifying-personalization-and-ai-lessons-from-deloitte-digital No Sign-Up Needed Sage 3 8:00 AM
James Herridge-Leng https://assets.swoogo.com/uploads/full/5842223-68cdb22a80861.png
2736415 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736415/engagement-chapel-open Primrose Hall 8:00 AM
2736408 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 3:00 PM 8:00 AM 3:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 3:00 pm https://forge.braze.com/2025/session/2736408/registration The Parlor 8:00 AM
2736416 Wednesday, October 1, 2025 Wednesday, October 1, 2025 9:30 AM Wednesday, October 1, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736416/morning-keynotes No Sign-Up Needed The Theater 9:30 AM
Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png
Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png
Issa Rae https://assets.swoogo.com/uploads/full/5676972-68a762c26c531.png
Christina Tosi https://assets.swoogo.com/uploads/full/5676995-68a7634a2d275.png
Nayeema Raza https://assets.swoogo.com/uploads/full/5802157-68c88dc4e2d98.png
Dennis Buchheim https://assets.swoogo.com/uploads/full/5783876-68c4b97878af9.png
Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png
Elizabeth Kinsey https://assets.swoogo.com/uploads/full/5829500-68cb222ed9257.png
Diana Kim https://assets.swoogo.com/uploads/full/5842229-68cdb2562a94b.png
Leanne Letourneau https://assets.swoogo.com/uploads/full/5858141-68d2de32425b7.png
3376597 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] How to Transform Your Campaigns through AI with Taco Bell & Whataburger Break Bites & Bright Ideas up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3376597/[lunch-learn]-how-to-transform-your-campaigns-through-ai-with-taco-bell-whataburger AI Session, No Sign-Up Needed Sage 3 11:30 AM
Keith McLellan https://assets.swoogo.com/uploads/full/5647919-689e076bac327.png
Bobby Tichy https://assets.swoogo.com/uploads/full/5647907-689e0726822f6.png
Troy Vo https://assets.swoogo.com/uploads/full/5645427-689d338545796.png
3499859 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] From Churn to Earn: Reinventing Subscriptions with AI Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499859/[lunch-learn]-from-churn-to-earn-reinventing-subscriptions-with-ai 24 Oxford 11:30 AM
Raphael Daste https://assets.swoogo.com/uploads/full/5828591-68cb0c67303c9.png
David Sealey https://assets.swoogo.com/uploads/full/5828778-68cb11222da4f.png
Marc Lobree https://assets.swoogo.com/uploads/full/5829427-68cb210d96a1c.png
2736406 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736406/lunch Agave 1 and Event Lawn 11:30 AM
3257456 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braindate Networking Normal workshop https://forge.braze.com/2025/session/3257456/braindate-networking The Manor 11:30 AM
3274423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274423/engagement-chapel-open Primrose Hall 11:30 AM
3256380 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256380/braze-certification-testing Studio Meeting Room 1A & 1B 11:30 AM
3238345 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Next Mountain: How Iconic Brands Keep Climbing Break Campaign Breakthroughs up-your-marketing-game Intermediate Executive https://forge.braze.com/2025/session/3238345/the-next-mountain-how-iconic-brands-keep-climbing No Sign-Up Needed Agave 3 1:00 PM
Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png
Yves Yakoubyan https://assets.swoogo.com/uploads/full/5631037-689668fbaf8c1.png
Scott Dzialo https://assets.swoogo.com/uploads/full/5671438-68a6605016786.png
3238347 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Iteration to Acceleration: Building an AI-Forward Experimentation Culture Break Unlock Your Creativity up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238347/from-iteration-to-acceleration building-an-ai-forward-experimentation-culture AI Session, No Sign-Up Needed Agave 4 1:00 PM
Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png
Melissa Neikirk https://assets.swoogo.com/uploads/full/5585244-688383a092831.png
Kymberly van der Weyde https://assets.swoogo.com/uploads/full/5699162-68af9a1f81087.png
3222617 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Data to Decisions: Advancing AI Maturity Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222617/from-data-to-decisions-advancing-ai-maturity AI Session, No Sign-Up Needed Agave 2 1:00 PM
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
Sahiz Kaur https://assets.swoogo.com/uploads/full/5678371-68a7a81e59adb.png
3238344 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM Building a Customer Engagement Motion Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238344/building-a-customer-engagement-motion No Sign-Up Needed Sage 1 & 2 1:00 PM
Meenakshi Nagarajan https://assets.swoogo.com/uploads/full/5561450-68793e42809dd.png
Krystle Liew https://assets.swoogo.com/uploads/full/5719660-68b72174e08c6.png
Ural Cebeci https://assets.swoogo.com/uploads/full/5802186-68c88edc2f1ea.png
3356935 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356935/best-of-the-rest-level-up-with-apis-in-braze No Sign-Up Needed Agave 5 1:00 PM
Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png
Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png
3344317 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 3 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3344317/braze-certified-marketer-bootcamp-option-3 Pre-Registration Required Agave 6 1:00 PM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
3499873 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Giving Games Break up-your-marketing-game All All https://forge.braze.com/2025/session/3499873/giving-games No Sign-Up Needed Sage 3 1:30 PM
Andy Trevino https://assets.swoogo.com/uploads/full/5829404-68cb20d9824b3.png
Lauren Bernal https://assets.swoogo.com/uploads/full/5829418-68cb20eeec458.png
3407758 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Design Your Own AI Decisioning Engine (Session 2) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407758/design-your-own-ai-decisioning-engine-session-2 AI Session, No Sign-Up Needed 24 Oxford 1:30 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
3366948 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Made from Scratch: Building Loyalty from Day 1 Break Campaign Breakthroughs up-your-marketing-game All https://forge.braze.com/2025/session/3366948/made-from-scratch-building-loyalty-from-day-1 No Sign-Up Needed Agave 3 2:00 PM
Borce Ancevski https://assets.swoogo.com/uploads/full/5670106-68a61d589f144.png
Daniel Hespen https://assets.swoogo.com/uploads/full/5670141-68a61ebbe4eeb.png
3383653 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM The Human Recipe for Loyalty—How Wendy’s Blends Digital with the Personal Touch Break Unlock Your Creativity up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3383653/the-human-recipe-for-loyalty—how-wendy’s-blends-digital-with-the-personal-touch No Sign-Up Needed Agave 4 2:00 PM
Stephanie Herndon-Rasse https://assets.swoogo.com/uploads/full/5744989-68be3995bc57f.png
3407757 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM From Anonymous Click to Loyalty: Personalizing The Moments That Matter Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3407757/from-anonymous-click-to-loyalty-personalizing-the-moments-that-matter No Sign-Up Needed Sage 1 & 2 2:00 PM
Jason Davis https://assets.swoogo.com/uploads/full/5726287-68b8764e78959.png
3222622 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Web and Mobile are Channels—Use Them Break Braze in Action up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222622/web-and-mobile-are-channels—use-them No Sign-Up Needed Agave 2 2:00 PM
Elliott Bell https://assets.swoogo.com/uploads/full/5631740-6896b48f186d3.png
Brian Munn https://assets.swoogo.com/uploads/full/5640274-689ba45319741.png
Naomi Hall https://assets.swoogo.com/uploads/full/5688793-68ad41c65f295.png
Haley Trost https://assets.swoogo.com/uploads/full/5719668-68b721a613260.png
3238346 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM The Dollars and Cents of Deliverability Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3238346/the-dollars-and-cents-of-deliverability No Sign-Up Needed Agave 3 3:00 PM
Courtney Tierney https://assets.swoogo.com/uploads/full/5585239-6883834a7160c.png
Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png
Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png
Chloe O'Malley https://assets.swoogo.com/uploads/full/5828958-68cb14e1490da.png
3356944 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Retail & eCommerce: Creativity, Conversion, and the Human Touch Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3356944/retail-ecommerce-creativity-conversion-and-the-human-touch No Sign-Up Needed Agave 5 3:00 PM
Meredith Mitchell https://assets.swoogo.com/uploads/full/5630264-689646996a87f.png
Austin Spivey https://assets.swoogo.com/uploads/full/5553382-6876d57d15057.png
3511563 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Making Magic Happen: How Disney Powers Efficient, Scalable Creativity Break Unlock Your Creativity up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3511563/making-magic-happen-how-disney-powers-efficient-scalable-creativity No Sign-Up Needed Agave 4 3:00 PM
Carly Green https://assets.swoogo.com/uploads/full/5759058-68c060a18670d.png
Howard Lee https://assets.swoogo.com/uploads/full/5829435-68cb213f07809.png
Karin Grant https://assets.swoogo.com/uploads/full/5842910-68cdd2fbd0ae5.png
3222624 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Mastering Message Prioritization Break Braze in Action up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222624/mastering-message-prioritization No Sign-Up Needed Agave 2 3:00 PM
Luiz Dorocinski https://assets.swoogo.com/uploads/full/5783900-68c4b9c228606.png
Jordan Megibow https://assets.swoogo.com/uploads/full/5802184-68c88eb06def6.png
Josh Jones https://assets.swoogo.com/uploads/full/5828414-68cb07fccc113.png
3222635 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Where Product Meets Marketing Break Big Moves, Better Marketing up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222635/where-product-meets-marketing No Sign-Up Needed Sage 1 & 2 3:00 PM
Sarah Lands Ramrup https://assets.swoogo.com/uploads/full/5518780-6866d8add2f22.png
Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3407763 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 4:00 PM 3:00 PM 4:00 PM Design Your Own AI Decisioning Engine (Session 3) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407763/design-your-own-ai-decisioning-engine-session-3 AI Session, No Sign-Up Needed 24 Oxford 3:00 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
2736399 Wednesday, October 1, 2025 Wednesday, October 1, 2025 4:30 PM Wednesday, October 1, 2025 7:30 PM 4:30 PM 7:30 PM Forge Closing Party! Cocktails brands-on-a-roll https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736399/forge-closing-party No Sign-Up Needed The Pool 4:30 PM
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2736400 Thursday, October 2, 2025 Thursday, October 2, 2025 8:00 AM Thursday, October 2, 2025 5:00 PM 8:00 AM 5:00 PM Attendee Departures Break Yes https://forge.braze.com/2025/session/2736400/attendee-departures Class 8:00 AM
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Register

Full Access Pass

NEW: Super Early Bird LOWEST PRICE ALL YEAR
Includes free training
Jan 31 - May 31
$599
Early Bird Includes free training
May 31 - Sept 7
$799
RegularSept 7 - Sept 28
$999
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Full Access Group Pass

NEW: Super Early BirdLOWEST PRICE ALL YEAR
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Jan 31 - May 31

 
$399 Each for 3 or more tix
($200 off)
Early Bird Includes free training
May 31 - Sept 7
$599 Each for 3 or more tix
($200 off)
RegularSept 7 - Sept 28
$799 Each for 3 or more tix
($200 off)
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All Early Bird registrations include free training. Training seats are limited, so register now before they fill up.

Attendees from

Something for Everyone

Enjoy fun, practical sessions and experiences tailored
to you, giving you the tools to grow and succeed.

Technical

What happens in Vegas? Tech innovation you can take home! Optimize, innovate, and wow your team.

Marketer

Your next campaign should shine brighter than the Vegas Strip. Start here!

Executives

Your team deserves a winning hand. Discover strategies to drive your organization forward.

Beginner

Forge is the perfect place to start your journey—learn, connect, and shine.

Intermediate

You know Braze—now let’s up the ante. Take your campaigns to the next level.

Advanced

You’re already winning—now it’s time to go all in. Master Braze like never before!

Build with Braze

Explore the latest features, use cases, and expert insights to help you get more out of Braze.

Next Starts Here

Sharpen your skills, expand your influence, and chart your next move.

Brand New Moves

Go behind the scenes with top brands and their clever campaigns and bold ideas.

The Creative Stack

See how emerging tech is fueling ideas, streamlining execution, and redefining what's possible.

The Engagement Lab

Roll up your sleeves and prototype ideas, experiment in real time, and leave with new skills.

Master the Craft

These expert-led sessions are designed to sharpen your thinking and elevate your approach.

Bites & Bright Ideas

Fuel up and dig in during these casual, content-rich sessions offered during breakfast and lunch.

Our Sponsors

Interested in Sponsoring?

We’ve secured the coolest resort for Forge.

Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 8, 2025.

Register & Book Your Hotel

Torchie Awards

The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.

FAQ

What is Forge?

Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.

Who should attend Forge?

Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.

When and where is Forge?

September 29-Oct 1
Virgin Hotels Las Vegas
4455 Paradise Rd, Las Vegas, NV 89169

How can I register for Forge?

Click here to register for Forge. 

When should I arrive and depart Forge?

To make the most of your Forge experience, we encourage you to arrive on Sunday, September 28, or early Monday, September 29. The best time to depart is on Thursday, October 2. 

Will there be a virtual Forge?

We will have a virtual accompaniment with select content to the in-person Forge.  Registration for the digital event is coming soon.

I need help getting approval for Forge. Do you have a justification letter?

We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.

When will the Forge agenda be available?

The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.

Will there be training and certifications at Forge?

Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training can be found here.

Can my company sponsor Forge?

To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.

I need to make an accessibility request. How do I submit this? 

We are committed to providing a quality experience for everyone. You can review the accessibility policy here or email forge_events@braze.com to let us know how we can make the event more comfortable or accessible for you.

What is your cancellation and transfer policy?

View the refund and cancellation policy here.

Is there a hotel room block?

Yes, we have secured a hotel room block at the Virgin Hotel. Rooms are expected to be about $215++/night. You can view additional details and book your room when registering.

What is the weather like in Las Vegas in September?

September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.

Is there a dress code?

Nope. Feel free to wear what you’re most comfortable in.

I have dietary restrictions. How can I alert the conference organizers?

When registering for a conference ticket, make sure to select your dietary preferences during the process.

I need to update my registration. How can I do that?

Click here to log into your account and modify your registration.

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