Braze Forge 2025
Braze Forge 2025
  • Agenda
  • Speakers
  • Pricing
  • Sponsors
  • Training
  • FAQs
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September 29 - October 1, 2025
Virgin Hotels Las Vegas

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Rediscover creativity for what's next

Whether you’re laying the foundation or leading the charge, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.

There’s never been a better time to be a better marketer.™

98%
of attendees enjoyed the event in 2024
97%
of attendees said their time onsite was useful
245
attendees received a
Braze certification onsite

"Great job. First time attending a Braze event. Left inspired and itching to learn more."

"The sessions delivered fresh ideas and innovative strategies, there were great opportunities to network and connect with other professionals, and Las Vegas offered an exciting backdrop."

"Very useful sessions especially regarding data. Cool hotel and lots of activities - The whole conference was very well branded and considered. A great job overall!"

"The venue was great - having everything in one place this year was extremely convenient, the meals were delicious, there were a ton of Braze staff scattered around the event space ready to answer questions and guide us to our desired location."

"I find these events very inspiring and refreshing! Sometimes it's easy to get stuck in the day-to-day rut, so reminding ourselves what's possible and taking time to draw some inspiration from peers is precious!"

"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."

Meet our headline speakers

Get inspired by speakers who know their stuff.

Merline Saintil

Fortune 100 Board Member and Advisor

A software engineer turned Silicon Valley powerhouse, Merline has led six companies to IPO success as a COO and investor. As the co-founder of Black Women on Boards, she’s driving change while backing the next wave of enterprise tech, AI, the future of work, and deep tech innovation.

Marcus Collins

Marketing Professor, Author, and Chief Strategy Advisor

As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.

 

Omar Johnson

CEO, ØPUS Intelligence Labs 

A visionary marketing leader, Omar transformed Beats by Dr. Dre into a cultural phenomenon, driving sales from $20 million to $2 billion before its acquisition by Apple. With a track record of impactful campaigns for brands like Nike and Coca-Cola, he now leads ØPUS United, where he empowers brands to leverage culture for meaningful engagement and growth.
 

Astha Malik

Chief Business & Marketing Officer, Braze

With her own unique flare and infectious sense of humor, Rae created and starred in the award-winning HBO series, Insecure, and has made her mark on the big screen in films like Barbie and Spider-Man: Across The Spider-Verse. In 2020 Rae formed HOORAE, a multi-faceted media company that develops content across mediums—breaking boundaries in storytelling and representation.

Speakers

Vince Kadlubek
Vince Kadlubek
Founder & Chief Vision Officer
*
Victoria Loomes
Victoria Loomes
Head of Trends
*
Bill Magnuson
Bill Magnuson
CEO and Cofounder
*
Seth Matlins
Seth Matlins
Host of "The CEO’s Guide to Marketing"
*

Agenda at a glance

  • Sunday, Sept 28

  • Monday, Sept 29

  • Tuesday, Sept 30

  • Wednesday, Oct 1

  • Thursday, Oct 2
2736411 Sunday, September 28, 2025 Sunday, September 28, 2025 8:00 AM Sunday, September 28, 2025 5:00 PM 8:00 AM 5:00 PM Attendee Arrivals Break Yes https://forge.braze.com/2025/session/2736411/attendee-arrivals Class 8:00 AM
2736418 Sunday, September 28, 2025 Sunday, September 28, 2025 5:00 PM Sunday, September 28, 2025 7:00 PM 5:00 PM 7:00 PM Registration Break brands-on-a-roll Yes Open between 5:00 pm - 7:00 pm https://forge.braze.com/2025/session/2736418/registration Keynote 5:00 PM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
2736404 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736404/breakfast 8:00 AM
3387197 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast with Strangers - Powered by Braindate Normal alloys-alley-experience https://forge.braze.com/2025/session/3387197/breakfast-with-strangers-powered-by-braindate The Manor 8:00 AM
2736405 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Registration Break brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736405/registration 8:00 AM
3250664 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250664/unlock-creativity-with-liquid-personalization Pre-Registration Required 9:00 AM
Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3250676 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250676/driving-engagement-with-data-management Pre-Registration Required 9:00 AM
Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png
Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png
2748928 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 11:30 AM 9:00 AM 11:30 AM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/2748928/braze-certified-practitioner-bootcamp Pre-Registration Required 9:00 AM
Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png
Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png
2748932 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 12:00 PM 9:00 AM 12:00 PM Braze Certified Marketer Bootcamp Option 1 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/2748932/braze-certified-marketer-bootcamp-option-1 Pre-Registration Required 9:00 AM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png
2748936 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 1 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748936/braze-certified-digital-strategist-bootcamp-option-1 Pre-Registration Required 9:00 AM
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
Jaci Banton https://assets.swoogo.com/uploads/full/5585286-6883858524df1.png
3256297 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256297/braze-certification-testing 9:00 AM
2736395 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Engagement Chapel Open Break alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736395/engagement-chapel-open 10:00 AM
2736419 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Braindate Networking Normal alloys-alley-experience https://forge.braze.com/2025/session/2736419/braindate-networking The Manor 10:00 AM
2736420 Monday, September 29, 2025 Monday, September 29, 2025 10:30 AM Monday, September 29, 2025 12:30 PM 10:30 AM 12:30 PM Women in Leadership Brunch Break up-your-marketing-game This dynamic event offers an inspiring mix of networking, a delicious brunch with bubbles, and meaningful conversation. https://forge.braze.com/2025/session/2736420/women-in-leadership-brunch Pre-Registration Required 10:30 AM
Merline Saintil https://assets.swoogo.com/uploads/full/5514872-6865897f5dc2d.png
3250680 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250680/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required 10:40 AM
Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png
Zachary Svedrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png
3250666 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Intermediate Marketer https://forge.braze.com/2025/session/3250666/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required 10:40 AM
Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png
Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png
2736409 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736409/lunch 12:00 PM
3250665 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250665/unlock-creativity-with-liquid-personalization Pre-Registration Required 1:00 PM
Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3250679 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250679/driving-engagement-with-data-management Pre-Registration Required 1:00 PM
Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png
Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png
3250359 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 3:30 PM 1:00 PM 3:30 PM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/3250359/braze-certified-practitioner-bootcamp Pre-Registration Required 1:00 PM
Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png
Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png
3250349 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 2 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3250349/braze-certified-marketer-bootcamp-option-2 Pre-Registration Required 1:00 PM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png
2736403 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 5:30 PM 1:00 PM 5:30 PM Marketing Masterclass sessions Break industries-takes-center-stage https://forge.braze.com/2025/session/2736403/marketing-masterclass-sessions 1:00 PM
3250669 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250669/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required 2:40 PM
Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png
Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png
3250681 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250681/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required 2:40 PM
Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png
Zachary Svedrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png
2736412 Monday, September 29, 2025 Monday, September 29, 2025 5:00 PM Monday, September 29, 2025 6:00 PM 5:00 PM 6:00 PM Opening Night: Torchie Awards Open Keynote training-sessions https://forge.braze.com/2025/session/2736412/opening-night-torchie-awards Keynote 5:00 PM
Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png
Mariam Asmar https://assets.swoogo.com/uploads/full/5602642-688bb52b1fcc3.png
2803296 Monday, September 29, 2025 Monday, September 29, 2025 6:15 PM Monday, September 29, 2025 7:45 PM 6:15 PM 7:45 PM Opening Night: Welcome Party Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2803296/opening-night-welcome-party 6:15 AM
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12:00 AMAM
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8:00 PMPM
9:00 PMPM
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11:00 PMPM
8:00 AM
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2736421 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate-networking The Manor 8:00 AM
2736414 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast 8:00 AM
2736393 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736393/registration 8:00 AM
2736413 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 PM 8:00 AM 9:30 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736413/engagement-chapel-open 8:00 AM
2736422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 9:30 AM Tuesday, September 30, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736422/morning-keynotes 9:30 AM
Bill Magnuson https://assets.swoogo.com/uploads/full/5518788-6866d90368c37.png
Astha Malik https://assets.swoogo.com/uploads/full/5514868-68658967e1c16.png
Kevin Wang https://assets.swoogo.com/uploads/full/5579080-688136b685d04.png
Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
Cameron Davies https://assets.swoogo.com/uploads/full/5690242-68adc8237da06.png
3387198 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 12:30 PM 11:30 AM 12:30 PM Lunch with Strangers - Powered by Braindate Normal alloys-alley-experience https://forge.braze.com/2025/session/3387198/lunch-with-strangers-powered-by-braindate The Manor 11:30 AM
2736402 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736402/lunch 11:30 AM
3256311 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 5:00 PM 11:30 AM 5:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256311/braze-certification-testing 11:30 AM
3274422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 6:00 PM 11:30 AM 6:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274422/engagement-chapel-open 11:30 AM
3238348 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Engagement Edge: What Sets Exceptional Brands Apart Break The Creative Stack up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3238348/the-engagement-edge-what-sets-exceptional-brands-apart 1:00 PM
Crystal Maginnes https://assets.swoogo.com/uploads/full/5571411-687ea9cbb6662.png
Sina Zand https://assets.swoogo.com/uploads/full/5658817-68a3582b2675f.png
3222625 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Overcoming Marketing’s AI Skills Gap Break Next Starts Here up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3222625/overcoming-marketing’s-ai-skills-gap AI Session Agave 3 & 8 1:00 PM
Keith Swiderski https://assets.swoogo.com/uploads/full/5630262-68964682310a2.png
Kieron Jones https://assets.swoogo.com/uploads/full/5677019-68a7645c3f8c4.png
Nicole Chin https://assets.swoogo.com/uploads/full/5688787-68ad3f5517677.png
3284012 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Activation, Monetization, Retention: How Leading Brands Drive Real Impact Break Brand New Moves up-your-marketing-game Beginner Marketer https://forge.braze.com/2025/session/3284012/activation-monetization-retention-how-leading-brands-drive-real-impact 1:00 PM
Tara Jacobson https://assets.swoogo.com/uploads/full/5671466-68a6626ae804b.png
Lindsay Smith https://assets.swoogo.com/uploads/full/5720105-68b730ef80ffb.png
3222445 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM AI in Action: How BrazeAIᵀᴹ and OfferFit by Braze Can Deepen Your Marketing Impact Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222445/ai-in-action-how-brazeaiᵀᴹ-and-offerfit-by-braze-can-deepen-your-marketing-impact AI Session Agave 2 1:00 PM
Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png
3356930 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356930/best-of-the-rest-level-up-with-apis-in-braze Agave 5 1:00 PM
Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png
Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png
2802832 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802832/braze-learning-and-certifications 1:00 PM
3376593 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM AI-Powered Personalization at Giant Eagle: Reinventing Loyalty with mParticle and Braze Break The Creative Stack up-your-marketing-game All All https://forge.braze.com/2025/session/3376593/ai-powered-personalization-at-giant-eagle-reinventing-loyalty-with-mparticle-and-braze AI Session 2:00 PM
Michael Fritts https://assets.swoogo.com/uploads/full/5678358-68a7a71c3cb58.png
Michael Katz https://assets.swoogo.com/uploads/full/5680546-68a894aad26cd.png
3391207 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Touchpoints to Tacos: How Taco Bell Drives Relevance in Real Time Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3391207/from-touchpoints-to-tacos-how-taco-bell-drives-relevance-in-real-time 2:00 PM
3222615 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM Designing Trustworthy, Scalable Experiences Break Braze In Action up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3222615/designing-trustworthy-scalable-experiences Agave 2 2:00 PM
Kymberly van der Weyde https://assets.swoogo.com/uploads/full/5699162-68af9a1f81087.png
Susan Wiseman https://assets.swoogo.com/uploads/full/5719664-68b721933bd36.png
Elijah Stevens https://assets.swoogo.com/uploads/full/5719674-68b721b3a52c5.png
3407645 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 3:00 PM 2:00 PM 3:00 PM Design Your Own AI Decisioning Engine (Session 1) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407645/design-your-own-ai-decisioning-engine-session-1 AI Session 24 Oxford 2:00 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
3257454 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 4:00 PM 2:00 PM 4:00 PM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/3257454/braindate-networking The Manor 2:00 PM
3283995 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM The ROI of AI: How to Drive Real Value Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3283995/the-roi-of-ai-how-to-drive-real-value AI Session 3:00 PM
Megan Walsh https://assets.swoogo.com/uploads/full/5634808-689a257062c07.png
Gina Prows https://assets.swoogo.com/uploads/full/5651529-689e545bada79.png
Steven Balagula https://assets.swoogo.com/uploads/full/5670197-68a6206e3ad09.png
3222636 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Tomorrow’s Stack, Built Today: Leveraging AI and True Data Agility Break Next Starts Here up-your-marketing-game Beginner Executive https://forge.braze.com/2025/session/3222636/tomorrow’s-stack-built-today-leveraging-ai-and-true-data-agility AI Session Agave 3 & 8 3:00 PM
Reuben Raman https://assets.swoogo.com/uploads/full/5651515-689e53955bd5c.png
3359608 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Making it make sense: Real engagement in financial services Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3359608/making-it-make-sense-real-engagement-in-financial-services Agave 5 3:00 PM
Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
3222637 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Use It, Don't Move It: Supporting Safe, Scalable Engagement Break The Creative Stack up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222637/use-it-don't-move-it-supporting-safe-scalable-engagement AI Session Agave 4 3:00 PM
Kristina Hainz https://assets.swoogo.com/uploads/full/5519220-6866f0ace1e9d.png
Moheth Mohan https://assets.swoogo.com/uploads/full/5539077-687013a307ec8.png
Adam Studenic https://assets.swoogo.com/uploads/full/5612231-68913062a26d0.png
3222618 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM RCS and Messaging Apps: Conversations That Convert Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222618/rcs-and-messaging-apps-conversations-that-convert Agave 2 3:00 PM
Lexi Haggerty https://assets.swoogo.com/uploads/full/5681800-68a8cf07e4db5.png
Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png
2803299 Tuesday, September 30, 2025 Tuesday, September 30, 2025 5:00 PM Tuesday, September 30, 2025 6:30 PM 5:00 PM 6:30 PM Engagement Chapel Reception Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2803299/engagement-chapel-reception 5:00 PM
2736397 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:30 PM Tuesday, September 30, 2025 11:30 PM 6:30 PM 11:30 PM Experience Las Vegas Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736397/experience-las-vegas Lecture Next Starts Here 6:30 PM
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2736423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal workshop https://forge.braze.com/2025/session/2736423/braindate-networking The Manor 8:00 AM
2736407 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736407/breakfast 8:00 AM
2736415 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736415/engagement-chapel-open 8:00 AM
2736408 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 12:00 PM 8:00 AM 12:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 12:00 pm https://forge.braze.com/2025/session/2736408/registration 8:00 AM
2736416 Wednesday, October 1, 2025 Wednesday, October 1, 2025 9:30 AM Wednesday, October 1, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736416/morning-keynotes The Theater 9:30 AM
Astha Malik https://assets.swoogo.com/uploads/full/5514868-68658967e1c16.png
Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png
Issa Rae https://assets.swoogo.com/uploads/full/5676972-68a762c26c531.png
Christina Tosi https://assets.swoogo.com/uploads/full/5676995-68a7634a2d275.png
3376597 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM How to Transform Your Campaigns through AI with Taco Bell & Whataburger Break Bites & Bright Ideas up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3376597/how-to-transform-your-campaigns-through-ai-with-taco-bell-whataburger AI Session 11:30 AM
Keith McLellan https://assets.swoogo.com/uploads/full/5647919-689e076bac327.png
Bobby Tichy https://assets.swoogo.com/uploads/full/5647907-689e0726822f6.png
Troy Vo https://assets.swoogo.com/uploads/full/5645427-689d338545796.png
2736406 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736406/lunch 11:30 AM
3257456 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braindate Networking Normal workshop https://forge.braze.com/2025/session/3257456/braindate-networking The Manor 11:30 AM
3274423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274423/engagement-chapel-open 11:30 AM
3256380 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:30 PM 11:30 AM 4:30 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256380/braze-certification-testing 11:30 AM
3238345 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Next Mountain: How Iconic Brands Keep Climbing Break Brand New Moves up-your-marketing-game Intermediate Executive https://forge.braze.com/2025/session/3238345/the-next-mountain-how-iconic-brands-keep-climbing 1:00 PM
Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png
Yves Yakoubyan https://assets.swoogo.com/uploads/full/5631037-689668fbaf8c1.png
3238347 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Iteration to Acceleration: Building an AI-Forward Experimentation Culture Break The Creative Stack up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238347/from-iteration-to-acceleration building-an-ai-forward-experimentation-culture AI Session 1:00 PM
Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png
Melissa Neikirk https://assets.swoogo.com/uploads/full/5585244-688383a092831.png
3238344 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM Building a Customer Engagement Motion Break Next Starts Here up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238344/building-a-customer-engagement-motion 1:00 PM
Meenakshi Nagarajan https://assets.swoogo.com/uploads/full/5561450-68793e42809dd.png
3222617 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Data to Decisions: Advancing AI Maturity Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222617/from-data-to-decisions-advancing-ai-maturity AI Session Agave 2 1:00 PM
Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png
Shahiz Kaur https://assets.swoogo.com/uploads/full/5678371-68a7a81e59adb.png
3356935 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356935/best-of-the-rest-level-up-with-apis-in-braze Agave 5 1:00 PM
3344317 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 3 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3344317/braze-certified-marketer-bootcamp-option-3 Pre-Registration Required Agave 6 1:00 PM
Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png
2802836 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802836/braze-learning-and-certifications 1:00 PM
3407758 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Design Your Own AI Decisioning Engine (Session 2) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407758/design-your-own-ai-decisioning-engine-session-2 AI Session 24 Oxford 1:30 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
3407757 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM From Anonymous Click to Loyalty: Personalizing The Moments That Matter Break Next Starts Here up-your-marketing-game Advanced All https://forge.braze.com/2025/session/3407757/from-anonymous-click-to-loyalty-personalizing-the-moments-that-matter 2:00 PM
3222622 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Web and Mobile are Channels—Use Them Break Braze In Action up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222622/web-and-mobile-are-channels—use-them Agave 2 2:00 PM
Elliott Bell https://assets.swoogo.com/uploads/full/5631740-6896b48f186d3.png
Brian Munn https://assets.swoogo.com/uploads/full/5640274-689ba45319741.png
Naomi Hall https://assets.swoogo.com/uploads/full/5688793-68ad41c65f295.png
Haley Trost https://assets.swoogo.com/uploads/full/5719668-68b721a613260.png
3366948 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Made from Scratch: Building Loyalty from Day 1 Break Brand New Moves up-your-marketing-game All https://forge.braze.com/2025/session/3366948/made-from-scratch-building-loyalty-from-day-1 2:00 PM
3383653 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM The Recipe for Retention: How Wonder Delivers Personalization with Braze and Branch Break The Creative Stack up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3383653/the-recipe-for-retention-how-wonder-delivers-personalization-with-braze-and-branch 2:00 PM
3356944 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Retail & eCommerce: Creativity, Conversion, and the Human Touch Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3356944/retail-ecommerce-creativity-conversion-and-the-human-touch Agave 5 3:00 PM
Meredith Mitchell https://assets.swoogo.com/uploads/full/5630264-689646996a87f.png
Austin Spivey https://assets.swoogo.com/uploads/full/5553382-6876d57d15057.png
3222624 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Mastering Message Prioritization Break Braze In Action up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222624/mastering-message-prioritization 3:00 PM
3222635 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Where Product Meets Marketing Break Next Starts Here up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222635/where-product-meets-marketing Agave 3 & 8 3:00 PM
Sarah Lands Ramrup https://assets.swoogo.com/uploads/full/5518780-6866d8add2f22.png
Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png
Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png
3238346 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM The Dollars and Cents of Deliverability Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3238346/the-dollars-and-cents-of-deliverability 3:00 PM
Courtney Tierney https://assets.swoogo.com/uploads/full/5585239-6883834a7160c.png
3407763 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 4:00 PM 3:00 PM 4:00 PM Design Your Own AI Decisioning Engine (Session 3) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407763/design-your-own-ai-decisioning-engine-session-3 AI Session 24 Oxford 3:00 PM
Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png
George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png
2736399 Wednesday, October 1, 2025 Wednesday, October 1, 2025 4:00 PM Wednesday, October 1, 2025 7:00 PM 4:00 PM 7:00 PM Forge Closing Party! Cocktails brands-on-a-roll https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736399/forge-closing-party 4:00 PM
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2736400 Thursday, October 2, 2025 Thursday, October 2, 2025 8:00 AM Thursday, October 2, 2025 5:00 PM 8:00 AM 5:00 PM Attendee Departures Break Yes https://forge.braze.com/2025/session/2736400/attendee-departures Class 8:00 AM
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All Early Bird registrations include free training. Training seats are limited, so register now before they fill up.

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Something for Everyone

Enjoy fun, practical sessions and experiences tailored
to you, giving you the tools to grow and succeed.

Technical

What happens in Vegas? Tech innovation you can take home! Optimize, innovate, and wow your team.

Marketer

Your next campaign should shine brighter than the Vegas Strip. Start here!

Executives

Your team deserves a winning hand. Discover strategies to drive your organization forward.

Beginner

Forge is the perfect place to start your journey—learn, connect, and shine.

Intermediate

You know Braze—now let’s up the ante. Take your campaigns to the next level.

Advanced

You’re already winning—now it’s time to go all in. Master Braze like never before!

Build with Braze

Explore the latest features, use cases, and expert insights to help you get more out of Braze.

Next Starts Here

Sharpen your skills, expand your influence, and chart your next move.

Brand New Moves

Go behind the scenes with top brands and their clever campaigns and bold ideas.

The Creative Stack

See how emerging tech is fueling ideas, streamlining execution, and redefining what's possible.

The Engagement Lab

Roll up your sleeves and prototype ideas, experiment in real time, and leave with new skills.

Master the Craft

These expert-led sessions are designed to sharpen your thinking and elevate your approach.

Bites & Bright Ideas

Fuel up and dig in during these casual, content-rich sessions offered during breakfast and lunch.

Our Sponsors

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Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 8, 2025.

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Torchie Awards

The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.

FAQ

What is Forge?

Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.

Who should attend Forge?

Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.

When and where is Forge?

September 29-Oct 1
Virgin Hotels Las Vegas
4455 Paradise Rd, Las Vegas, NV 89169

How can I register for Forge?

Click here to register for Forge. 

When should I arrive and depart Forge?

To make the most of your Forge experience, we encourage you to arrive on Sunday, September 28, or early Monday, September 29. The best time to depart is on Thursday, October 2. 

Will there be a virtual Forge?

We will have a virtual accompaniment with select content to the in-person Forge.  Registration for the digital event is coming soon.

I need help getting approval for Forge. Do you have a justification letter?

We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.

When will the Forge agenda be available?

The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.

Will there be training and certifications at Forge?

Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training can be found here.

Can my company sponsor Forge?

To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.

I need to make an accessibility request. How do I submit this? 

We are committed to providing a quality experience for everyone. You can review the accessibility policy here or email forge_events@braze.com to let us know how we can make the event more comfortable or accessible for you.

What is your cancellation and transfer policy?

View the refund and cancellation policy here.

Is there a hotel room block?

Yes, we have secured a hotel room block at the Virgin Hotel. Rooms are expected to be about $215++/night. You can view additional details and book your room when registering.

What is the weather like in Las Vegas in September?

September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.

Is there a dress code?

Nope. Feel free to wear what you’re most comfortable in.

I have dietary restrictions. How can I alert the conference organizers?

When registering for a conference ticket, make sure to select your dietary preferences during the process.

I need to update my registration. How can I do that?

Click here to log into your account and modify your registration.

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