Braze Forge 2025 l Customer Engagement Event

2736404 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736404/breakfast 8:00 AM

3387197 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast with Strangers - Powered by Braindate Normal alloys-alley-experience https://forge.braze.com/2025/session/3387197/breakfast-with-strangers-powered-by-braindate The Manor 8:00 AM

2736405 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Registration Break brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736405/registration 8:00 AM

3250664 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250664/unlock-creativity-with-liquid-personalization Pre-Registration Required 9:00 AM

Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3250676 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250676/driving-engagement-with-data-management Pre-Registration Required 9:00 AM

Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png

Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png

2748928 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 11:30 AM 9:00 AM 11:30 AM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/2748928/braze-certified-practitioner-bootcamp Pre-Registration Required 9:00 AM

Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png

Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png

2748932 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 12:00 PM 9:00 AM 12:00 PM Braze Certified Marketer Bootcamp Option 1 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/2748932/braze-certified-marketer-bootcamp-option-1 Pre-Registration Required 9:00 AM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png

2748936 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 1 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748936/braze-certified-digital-strategist-bootcamp-option-1 Pre-Registration Required 9:00 AM

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

Jaci Banton https://assets.swoogo.com/uploads/full/5585286-6883858524df1.png

2748934 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 2 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748934/braze-certified-digital-strategist-bootcamp-option-2 Pre-Registration Required 9:00 AM

Reshma Sanghvi Dilip Kumar https://assets.swoogo.com/uploads/full/5553386-6876d5a853b14.png

Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png

3256297 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256297/braze-certification-testing 9:00 AM

3226468 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 12:00 PM 10:00 AM 12:00 PM AI Masterclass (Session 1) Break industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3226468/ai-masterclass-session-1 AI Session, Pre-Registration Required 10:00 AM

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

2736395 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Engagement Chapel Open Break alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736395/engagement-chapel-open 10:00 AM

2736419 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Braindate Networking Normal alloys-alley-experience https://forge.braze.com/2025/session/2736419/braindate-networking The Manor 10:00 AM

2736420 Monday, September 29, 2025 Monday, September 29, 2025 10:30 AM Monday, September 29, 2025 12:30 PM 10:30 AM 12:30 PM Women in Leadership Brunch Break up-your-marketing-game This dynamic event offers an inspiring mix of networking, a delicious brunch with bubbles, and meaningful conversation. https://forge.braze.com/2025/session/2736420/women-in-leadership-brunch Pre-Registration Required 10:30 AM

Merline Saintil https://assets.swoogo.com/uploads/full/5514872-6865897f5dc2d.png

3250666 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Intermediate Marketer https://forge.braze.com/2025/session/3250666/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required 10:40 AM

Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png

Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png

3250680 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250680/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required 10:40 AM

Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png

Zachary Svedrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png

3226466 Monday, September 29, 2025 Monday, September 29, 2025 11:00 AM Monday, September 29, 2025 12:00 PM 11:00 AM 12:00 PM Masterclass: The 7 Sins of Marketing Break industries-takes-center-stage All Marketer https://forge.braze.com/2025/session/3226466/masterclass-the-7-sins-of-marketing Pre-Registration Required 11:00 AM

Fernando Machado https://assets.swoogo.com/uploads/full/5593990-6888f77c586da.png

2736409 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736409/lunch 12:00 PM

3226469 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:00 PM 1:00 PM 2:00 PM Retail Marketing for Growth Masterclass Break industries-takes-center-stage All Marketer https://forge.braze.com/2025/session/3226469/retail-marketing-for-growth-masterclass AI Session, Pre-Registration Required 12:00 PM

Beth Myers https://assets.swoogo.com/uploads/full/5671436-68a6602bc1d2a.png

3353382 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:00 PM 1:00 PM 2:00 PM Masterclass: Tech Leaders of the Future Break industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3353382/masterclass-tech-leaders-of-the-future Pre-Registration Required Sage 3 1:00 PM

John Marcante https://assets.swoogo.com/uploads/full/5625839-6894ee7f88e27.png

3250665 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250665/unlock-creativity-with-liquid-personalization Pre-Registration Required 1:00 PM

Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3250679 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250679/driving-engagement-with-data-management Pre-Registration Required 1:00 PM

Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png

Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png

3250359 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 3:30 PM 1:00 PM 3:30 PM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/3250359/braze-certified-practitioner-bootcamp Pre-Registration Required 1:00 PM

Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png

Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png

3250349 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 2 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3250349/braze-certified-marketer-bootcamp-option-2 Pre-Registration Required 1:00 PM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png

3331969 Monday, September 29, 2025 Monday, September 29, 2025 2:15 PM Monday, September 29, 2025 4:15 PM 2:15 PM 4:15 PM AI Masterclass (Session 2) Break Master the Craft industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3331969/ai-masterclass-session-2 AI Session, Pre-Registration Required 2:15 PM

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

3226471 Monday, September 29, 2025 Monday, September 29, 2025 2:30 PM Monday, September 29, 2025 3:30 PM 2:30 PM 3:30 PM Masterclass: Unlocking the Influence of Culture Break industries-takes-center-stage Intermediate Marketer https://forge.braze.com/2025/session/3226471/masterclass-unlocking-the-influence-of-culture Pre-Registration Required 2:30 PM

Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png

3226470 Monday, September 29, 2025 Monday, September 29, 2025 2:30 PM Monday, September 29, 2025 3:30 PM 2:30 PM 3:30 PM Masterclass: Your Path to CMO & CEO Break Master the Craft industries-takes-center-stage Advanced Executive https://forge.braze.com/2025/session/3226470/masterclass-your-path-to-cmo-ceo Request to Attend, Pre-Registration Required 24 Oxford 2:30 PM

Seth Matlins https://assets.swoogo.com/uploads/full/5518783-6866d8d34d0f8.png

3250669 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250669/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required 2:40 PM

Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png

Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png

3250681 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250681/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required 2:40 PM

Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png

Zachary Svedrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png

2736412 Monday, September 29, 2025 Monday, September 29, 2025 5:00 PM Monday, September 29, 2025 6:00 PM 5:00 PM 6:00 PM Opening Night: Torchie Awards Open Keynote training-sessions https://forge.braze.com/2025/session/2736412/opening-night-torchie-awards Keynote 5:00 PM

Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png

Mariam Asmar https://assets.swoogo.com/uploads/full/5602642-688bb52b1fcc3.png

2803296 Monday, September 29, 2025 Monday, September 29, 2025 6:15 PM Monday, September 29, 2025 7:45 PM 6:15 PM 7:45 PM Opening Night: Welcome Party Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2803296/opening-night-welcome-party 6:15 AM

2736421 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate-networking The Manor 8:00 AM

2736414 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast 8:00 AM

2736393 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736393/registration 8:00 AM

2736413 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:30 PM 8:00 AM 9:30 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736413/engagement-chapel-open 8:00 AM

2736422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 9:30 AM Tuesday, September 30, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736422/morning-keynotes 9:30 AM

Bill Magnuson https://assets.swoogo.com/uploads/full/5518788-6866d90368c37.png

Astha Malik https://assets.swoogo.com/uploads/full/5514868-68658967e1c16.png

Kevin Wang https://assets.swoogo.com/uploads/full/5579080-688136b685d04.png

Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

Cameron Davies https://assets.swoogo.com/uploads/full/5690242-68adc8237da06.png

3387198 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 12:30 PM 11:30 AM 12:30 PM Lunch with Strangers - Powered by Braindate Normal alloys-alley-experience https://forge.braze.com/2025/session/3387198/lunch-with-strangers-powered-by-braindate The Manor 11:30 AM

2736402 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736402/lunch 11:30 AM

3256311 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 5:00 PM 11:30 AM 5:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256311/braze-certification-testing 11:30 AM

3274422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 6:00 PM 11:30 AM 6:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274422/engagement-chapel-open 11:30 AM

3343633 Tuesday, September 30, 2025 Tuesday, September 30, 2025 12:30 PM Tuesday, September 30, 2025 5:30 PM 12:30 PM 5:30 PM Braze Certified Digital Strategist Bootcamp Option 3 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/3343633/braze-certified-digital-strategist-bootcamp-option-3 Pre-Registration Required Agave 6 12:30 PM

Reshma Sanghvi Dilip Kumar https://assets.swoogo.com/uploads/full/5553386-6876d5a853b14.png

3238348 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Engagement Edge: What Sets Exceptional Brands Apart Break The Creative Stack up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3238348/the-engagement-edge-what-sets-exceptional-brands-apart 1:00 PM

Crystal Maginnes https://assets.swoogo.com/uploads/full/5571411-687ea9cbb6662.png

Sina Zand https://assets.swoogo.com/uploads/full/5658817-68a3582b2675f.png

3222625 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Overcoming Marketing’s AI Skills Gap Break Next Starts Here up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3222625/overcoming-marketing’s-ai-skills-gap AI Session Agave 3 & 8 1:00 PM

Keith Swiderski https://assets.swoogo.com/uploads/full/5630262-68964682310a2.png

Kieron Jones https://assets.swoogo.com/uploads/full/5677019-68a7645c3f8c4.png

Nicole Chin https://assets.swoogo.com/uploads/full/5688787-68ad3f5517677.png

3284012 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Activation, Monetization, Retention: How Leading Brands Drive Real Impact Break Brand New Moves up-your-marketing-game Beginner Marketer https://forge.braze.com/2025/session/3284012/activation-monetization-retention-how-leading-brands-drive-real-impact 1:00 PM

Tara Jacobson https://assets.swoogo.com/uploads/full/5671466-68a6626ae804b.png

Lindsay Smith https://assets.swoogo.com/uploads/full/5720105-68b730ef80ffb.png

3222445 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM AI in Action: How BrazeAIᵀᴹ and OfferFit by Braze Can Deepen Your Marketing Impact Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222445/ai-in-action-how-brazeaiᵀᴹ-and-offerfit-by-braze-can-deepen-your-marketing-impact AI Session Agave 2 1:00 PM

Jojo Zieff https://assets.swoogo.com/uploads/full/5585287-688385976d017.png

3396161 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Marketer Brazestorm: Creative Segmentation Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3396161/the-marketer-brazestorm-creative-segmentation 1:00 PM

Ishan Sharma https://assets.swoogo.com/uploads/full/5698109-68af644f3d141.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3356930 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356930/best-of-the-rest-level-up-with-apis-in-braze Agave 5 1:00 PM

Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png

Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png

2802832 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802832/braze-learning-and-certifications 1:00 PM

3376593 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM AI-Powered Personalization at Giant Eagle: Reinventing Loyalty with mParticle and Braze Break The Creative Stack up-your-marketing-game All All https://forge.braze.com/2025/session/3376593/ai-powered-personalization-at-giant-eagle-reinventing-loyalty-with-mparticle-and-braze AI Session 2:00 PM

Michael Fritts https://assets.swoogo.com/uploads/full/5678358-68a7a71c3cb58.png

Michael Katz https://assets.swoogo.com/uploads/full/5680546-68a894aad26cd.png

3222615 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM Designing Trustworthy, Scalable Experiences Break Braze In Action up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3222615/designing-trustworthy-scalable-experiences Agave 2 2:00 PM

Kymberly van der Weyde https://assets.swoogo.com/uploads/full/5699162-68af9a1f81087.png

Susan Wiseman https://assets.swoogo.com/uploads/full/5719664-68b721933bd36.png

Elijah Stevens https://assets.swoogo.com/uploads/full/5719674-68b721b3a52c5.png

3391207 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Touchpoints to Tacos: How Taco Bell Drives Relevance in Real Time Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3391207/from-touchpoints-to-tacos-how-taco-bell-drives-relevance-in-real-time 2:00 PM

3407645 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 3:00 PM 2:00 PM 3:00 PM Design Your Own AI Decisioning Engine (Session 1) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407645/design-your-own-ai-decisioning-engine-session-1 AI Session 24 Oxford 2:00 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

3257454 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 4:00 PM 2:00 PM 4:00 PM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/3257454/braindate-networking The Manor 2:00 PM

3222637 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Use It, Don't Move It: Supporting Safe, Scalable Engagement Break The Creative Stack up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222637/use-it-don't-move-it-supporting-safe-scalable-engagement AI Session Agave 4 3:00 PM

Kristina Hainz https://assets.swoogo.com/uploads/full/5519220-6866f0ace1e9d.png

Moheth Mohan https://assets.swoogo.com/uploads/full/5539077-687013a307ec8.png

Adam Studenic https://assets.swoogo.com/uploads/full/5612231-68913062a26d0.png

3283995 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM The ROI of AI: How to Drive Real Value Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3283995/the-roi-of-ai-how-to-drive-real-value AI Session 3:00 PM

Megan Walsh https://assets.swoogo.com/uploads/full/5634808-689a257062c07.png

Gina Prows https://assets.swoogo.com/uploads/full/5651529-689e545bada79.png

Steven Balagula https://assets.swoogo.com/uploads/full/5670197-68a6206e3ad09.png

3222636 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Tomorrow’s Stack, Built Today: Leveraging AI and True Data Agility Break Next Starts Here up-your-marketing-game Beginner Executive https://forge.braze.com/2025/session/3222636/tomorrow’s-stack-built-today-leveraging-ai-and-true-data-agility AI Session Agave 3 & 8 3:00 PM

Reuben Raman https://assets.swoogo.com/uploads/full/5651515-689e53955bd5c.png

3222618 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM RCS and Messaging Apps: Conversations That Convert Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222618/rcs-and-messaging-apps-conversations-that-convert Agave 2 3:00 PM

Lexi Haggerty https://assets.swoogo.com/uploads/full/5681800-68a8cf07e4db5.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3359608 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Making it make sense: Real engagement in financial services Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3359608/making-it-make-sense-real-engagement-in-financial-services Agave 5 3:00 PM

Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

2803299 Tuesday, September 30, 2025 Tuesday, September 30, 2025 5:00 PM Tuesday, September 30, 2025 6:30 PM 5:00 PM 6:30 PM Engagement Chapel Reception Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2803299/engagement-chapel-reception 5:00 PM

2736397 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:30 PM Tuesday, September 30, 2025 11:30 PM 6:30 PM 11:30 PM Experience Las Vegas Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736397/experience-las-vegas Lecture Next Starts Here 6:30 PM

2736423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal workshop https://forge.braze.com/2025/session/2736423/braindate-networking The Manor 8:00 AM

2736415 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736415/engagement-chapel-open 8:00 AM

2736407 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736407/breakfast 8:00 AM

2736408 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 12:00 PM 8:00 AM 12:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 12:00 pm https://forge.braze.com/2025/session/2736408/registration 8:00 AM

2736416 Wednesday, October 1, 2025 Wednesday, October 1, 2025 9:30 AM Wednesday, October 1, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736416/morning-keynotes The Theater 9:30 AM

Astha Malik https://assets.swoogo.com/uploads/full/5514868-68658967e1c16.png

Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png

Issa Rae https://assets.swoogo.com/uploads/full/5676972-68a762c26c531.png

Christina Tosi https://assets.swoogo.com/uploads/full/5676995-68a7634a2d275.png

2736406 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736406/lunch 11:30 AM

3376597 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM How to Transform Your Campaigns through AI with Taco Bell & Whataburger Break Bites & Bright Ideas up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3376597/how-to-transform-your-campaigns-through-ai-with-taco-bell-whataburger AI Session 11:30 AM

Keith McLellan https://assets.swoogo.com/uploads/full/5647919-689e076bac327.png

Bobby Tichy https://assets.swoogo.com/uploads/full/5647907-689e0726822f6.png

Troy Vo https://assets.swoogo.com/uploads/full/5645427-689d338545796.png

3274423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274423/engagement-chapel-open 11:30 AM

3257456 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braindate Networking Normal workshop https://forge.braze.com/2025/session/3257456/braindate-networking The Manor 11:30 AM

3256380 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:30 PM 11:30 AM 4:30 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256380/braze-certification-testing 11:30 AM

3238344 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM Building a Customer Engagement Motion Break Next Starts Here up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238344/building-a-customer-engagement-motion 1:00 PM

Meenakshi Nagarajan https://assets.swoogo.com/uploads/full/5561450-68793e42809dd.png

3396172 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Digital Strategist Brazestorm: From Can’t To Cannes Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3396172/the-digital-strategist-brazestorm-from-can’t-to-cannes 1:00 PM

Ishan Sharma https://assets.swoogo.com/uploads/full/5698109-68af644f3d141.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3238347 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Iteration to Acceleration: Building an AI-Forward Experimentation Culture Break The Creative Stack up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238347/from-iteration-to-acceleration building-an-ai-forward-experimentation-culture AI Session 1:00 PM

Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png

Melissa Neikirk https://assets.swoogo.com/uploads/full/5585244-688383a092831.png

3222617 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Data to Decisions: Advancing AI Maturity Break Braze In Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222617/from-data-to-decisions-advancing-ai-maturity AI Session Agave 2 1:00 PM

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

Shahiz Kaur https://assets.swoogo.com/uploads/full/5678371-68a7a81e59adb.png

3238345 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Next Mountain: How Iconic Brands Keep Climbing Break Brand New Moves up-your-marketing-game Intermediate Executive https://forge.braze.com/2025/session/3238345/the-next-mountain-how-iconic-brands-keep-climbing 1:00 PM

Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png

Yves Yakoubyan https://assets.swoogo.com/uploads/full/5631037-689668fbaf8c1.png

3356935 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356935/best-of-the-rest-level-up-with-apis-in-braze Agave 5 1:00 PM

3344317 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 3 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3344317/braze-certified-marketer-bootcamp-option-3 Pre-Registration Required Agave 6 1:00 PM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

2802836 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 5:00 PM 1:00 PM 5:00 PM Braze Learning and Certifications Normal training-sessions https://forge.braze.com/2025/session/2802836/braze-learning-and-certifications 1:00 PM

3407758 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Design Your Own AI Decisioning Engine (Session 2) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407758/design-your-own-ai-decisioning-engine-session-2 AI Session 24 Oxford 1:30 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

3222622 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Web and Mobile are Channels—Use Them Break Braze In Action up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222622/web-and-mobile-are-channels—use-them Agave 2 2:00 PM

Elliott Bell https://assets.swoogo.com/uploads/full/5631740-6896b48f186d3.png

Brian Munn https://assets.swoogo.com/uploads/full/5640274-689ba45319741.png

Naomi Hall https://assets.swoogo.com/uploads/full/5688793-68ad41c65f295.png

Haley Trost https://assets.swoogo.com/uploads/full/5719668-68b721a613260.png

3383653 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM The Recipe for Retention: How Wonder Delivers Personalization with Braze and Branch Break The Creative Stack up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3383653/the-recipe-for-retention-how-wonder-delivers-personalization-with-braze-and-branch 2:00 PM

3366948 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Made from Scratch: Building Loyalty from Day 1 Break Brand New Moves up-your-marketing-game All https://forge.braze.com/2025/session/3366948/made-from-scratch-building-loyalty-from-day-1 2:00 PM

3407757 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM From Anonymous Click to Loyalty: Personalizing The Moments That Matter Break Next Starts Here up-your-marketing-game Advanced All https://forge.braze.com/2025/session/3407757/from-anonymous-click-to-loyalty-personalizing-the-moments-that-matter 2:00 PM

3356944 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Retail & eCommerce: Creativity, Conversion, and the Human Touch Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3356944/retail-ecommerce-creativity-conversion-and-the-human-touch Agave 5 3:00 PM

Meredith Mitchell https://assets.swoogo.com/uploads/full/5630264-689646996a87f.png

Austin Spivey https://assets.swoogo.com/uploads/full/5553382-6876d57d15057.png

3222624 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Mastering Message Prioritization Break Braze In Action up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222624/mastering-message-prioritization 3:00 PM

3222635 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Where Product Meets Marketing Break Next Starts Here up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222635/where-product-meets-marketing Agave 3 & 8 3:00 PM

Sarah Lands Ramrup https://assets.swoogo.com/uploads/full/5518780-6866d8add2f22.png

Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3238346 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM The Dollars and Cents of Deliverability Break Brand New Moves up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3238346/the-dollars-and-cents-of-deliverability 3:00 PM

Courtney Tierney https://assets.swoogo.com/uploads/full/5585239-6883834a7160c.png

3407763 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 4:00 PM 3:00 PM 4:00 PM Design Your Own AI Decisioning Engine (Session 3) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407763/design-your-own-ai-decisioning-engine-session-3 AI Session 24 Oxford 3:00 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

2736399 Wednesday, October 1, 2025 Wednesday, October 1, 2025 4:00 PM Wednesday, October 1, 2025 7:00 PM 4:00 PM 7:00 PM Forge Closing Party! Cocktails brands-on-a-roll https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736399/forge-closing-party 4:00 PM

Agenda

Don’t get left behind in the AI revolution

Role

Level

Track

Tags

Industry