Braze Forge 2025 l Customer Engagement Event

3513880 Monday, September 29, 2025 Monday, September 29, 2025 7:00 AM Monday, September 29, 2025 7:50 AM 7:00 AM 7:50 AM Mat Pilates Workout Class Break up-your-marketing-game https://forge.braze.com/2025/session/3513880/mat-pilates-workout-class Pre-Registration Required Dish Pool 7:00 AM

Cassandra Morse https://assets.swoogo.com/uploads/full/5849255-68d169b93cd40.png

Stefanie Jillian https://assets.swoogo.com/uploads/full/5849263-68d16a04499e5.png

2736404 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736404/breakfast Agave 1 and Event Lawn 8:00 AM

3387197 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 9:00 AM 8:00 AM 9:00 AM Breakfast with Strangers Normal alloys-alley-experience https://forge.braze.com/2025/session/3387197/breakfast-with-strangers The Manor 8:00 AM

2736405 Monday, September 29, 2025 Monday, September 29, 2025 8:00 AM Monday, September 29, 2025 5:00 PM 8:00 AM 5:00 PM Registration Break brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736405/registration The Parlor 8:00 AM

3250664 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250664/unlock-creativity-with-liquid-personalization Pre-Registration Required Agave 2 9:00 AM

Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png

Lauren Joyce https://assets.swoogo.com/uploads/full/5802185-68c88ec492a12.png

3250676 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 10:20 AM 9:00 AM 10:20 AM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250676/driving-engagement-with-data-management Pre-Registration Required Agave 3 9:00 AM

Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png

Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png

2748928 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 11:30 AM 9:00 AM 11:30 AM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/2748928/braze-certified-practitioner-bootcamp Pre-Registration Required Agave 7 9:00 AM

Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png

Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png

2748932 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 12:00 PM 9:00 AM 12:00 PM Braze Certified Marketer Bootcamp Option 1 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/2748932/braze-certified-marketer-bootcamp-option-1 Pre-Registration Required Agave 4 9:00 AM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png

2748936 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 1 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748936/braze-certified-digital-strategist-bootcamp-option-1 All Day Session, Pre-Registration Required Agave 5 9:00 AM

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

Jaci Banton https://assets.swoogo.com/uploads/full/5585286-6883858524df1.png

2748934 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:00 PM 9:00 AM 4:00 PM Braze Certified Digital Strategist Bootcamp Option 2 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/2748934/braze-certified-digital-strategist-bootcamp-option-2 Pre-Registration Required Agave 6 9:00 AM

Reshma Sanghvi Dilip Kumar https://assets.swoogo.com/uploads/full/5553386-6876d5a853b14.png

Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png

3256297 Monday, September 29, 2025 Monday, September 29, 2025 9:00 AM Monday, September 29, 2025 4:30 PM 9:00 AM 4:30 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256297/braze-certification-testing Studio Meeting Room 1A & 1B 9:00 AM

3226468 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 12:00 PM 10:00 AM 12:00 PM AI Masterclass (Session 1) Break industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3226468/ai-masterclass-session-1 AI Session, Pre-Registration Required Sage 1 & 2 10:00 AM

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

2736419 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Braindate Networking Normal alloys-alley-experience https://forge.braze.com/2025/session/2736419/braindate-networking The Manor 10:00 AM

2736395 Monday, September 29, 2025 Monday, September 29, 2025 10:00 AM Monday, September 29, 2025 4:00 PM 10:00 AM 4:00 PM Engagement Chapel Open Break alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736395/engagement-chapel-open Primrose Hall 10:00 AM

2736420 Monday, September 29, 2025 Monday, September 29, 2025 10:30 AM Monday, September 29, 2025 12:30 PM 10:30 AM 12:30 PM Women in Leadership Brunch Break up-your-marketing-game This dynamic event offers an inspiring mix of networking, a delicious brunch with bubbles, and meaningful conversation. https://forge.braze.com/2025/session/2736420/women-in-leadership-brunch Pre-Registration Required Skybox 10:30 AM

Merline Saintil https://assets.swoogo.com/uploads/full/5514872-6865897f5dc2d.png

Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png

Tara Levy https://assets.swoogo.com/uploads/full/5802151-68c88d9a8186e.png

Yvonne Wassenaar https://assets.swoogo.com/uploads/full/5802132-68c88d2a0d0c5.png

Isabelle Winkles https://assets.swoogo.com/uploads/full/5802153-68c88dac17e4e.png

3250680 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250680/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required Agave 3 10:40 AM

Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png

Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png

3250666 Monday, September 29, 2025 Monday, September 29, 2025 10:40 AM Monday, September 29, 2025 12:00 PM 10:40 AM 12:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Intermediate Marketer https://forge.braze.com/2025/session/3250666/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required Agave 2 10:40 AM

Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3226466 Monday, September 29, 2025 Monday, September 29, 2025 11:00 AM Monday, September 29, 2025 12:00 PM 11:00 AM 12:00 PM Masterclass: The 7 Sins of Marketing Break industries-takes-center-stage All Marketer https://forge.braze.com/2025/session/3226466/masterclass-the-7-sins-of-marketing Pre-Registration Required Sage 3 11:00 AM

Fernando Machado https://assets.swoogo.com/uploads/full/5593990-6888f77c586da.png

3425106 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM [Lunch & Learn] Shopify x Braze: Powering Commerce Experiences with Peloton Break Bites & Bright Ideas up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3425106/[lunch-learn]-shopify-x-braze-powering-commerce-experiences-with-peloton 24 Oxford 12:00 PM

Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png

Neely Cox https://assets.swoogo.com/uploads/full/5829422-68cb20fe0f472.png

2736409 Monday, September 29, 2025 Monday, September 29, 2025 12:00 PM Monday, September 29, 2025 1:00 PM 12:00 PM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736409/lunch Agave 1 and Event Lawn 12:00 PM

3226469 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:00 PM 1:00 PM 2:00 PM Retail Marketing for Growth Masterclass Break industries-takes-center-stage All Marketer https://forge.braze.com/2025/session/3226469/retail-marketing-for-growth-masterclass AI Session, Pre-Registration Required Sage 1 & 2 1:00 PM

Beth Myers https://assets.swoogo.com/uploads/full/5671436-68a6602bc1d2a.png

3353382 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:00 PM 1:00 PM 2:00 PM Masterclass: Tech Leaders of the Future Break industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3353382/masterclass-tech-leaders-of-the-future Pre-Registration Required Sage 3 1:00 PM

John Marcante https://assets.swoogo.com/uploads/full/5625839-6894ee7f88e27.png

3250679 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Driving Engagement with Data Management Normal training-sessions This session shows you how Braze helps collect, organize, and export data seamlessly. You’ll explore real use cases that guide you in aligning your data strategy with campaign goals, working backward from customer engagement objectives to identify and leverage the right data. Beginner Marketer https://forge.braze.com/2025/session/3250679/driving-engagement-with-data-management Pre-Registration Required Agave 2 1:00 PM

Dani Bristow https://assets.swoogo.com/uploads/full/5585270-688384cb10529.png

Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png

3250665 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 2:20 PM 1:00 PM 2:20 PM Unlock Creativity with Liquid Personalization Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250665/unlock-creativity-with-liquid-personalization Pre-Registration Required Agave 3 1:00 PM

Jane Guo https://assets.swoogo.com/uploads/full/5553388-6876d5b6de0cf.png

Lauren Joyce https://assets.swoogo.com/uploads/full/5802185-68c88ec492a12.png

3250359 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 3:30 PM 1:00 PM 3:30 PM Braze Certified Practitioner Bootcamp Normal training-sessions Join our 2-hour bootcamp to kickstart your Braze Certification journey and prepare for the Braze Certified Practitioner exam. Beginner Marketer https://forge.braze.com/2025/session/3250359/braze-certified-practitioner-bootcamp Pre-Registration Required Agave 7 1:00 PM

Jesse Abing https://assets.swoogo.com/uploads/full/5553372-6876d4d8ec2f1.png

Becky Thompson https://assets.swoogo.com/uploads/full/5586821-6883dd1c4807e.png

3250349 Monday, September 29, 2025 Monday, September 29, 2025 1:00 PM Monday, September 29, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 2 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3250349/braze-certified-marketer-bootcamp-option-2 Pre-Registration Required Agave 4 1:00 PM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

Kristi Thurston https://assets.swoogo.com/uploads/full/5585277-688385109ab42.png

3331969 Monday, September 29, 2025 Monday, September 29, 2025 2:15 PM Monday, September 29, 2025 4:15 PM 2:15 PM 4:15 PM AI Masterclass (Session 2) Break Master the Craft industries-takes-center-stage Intermediate Marketing & Tech https://forge.braze.com/2025/session/3331969/ai-masterclass-session-2 AI Session, Pre-Registration Required Sage 1 & 2 2:15 PM

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

3226471 Monday, September 29, 2025 Monday, September 29, 2025 2:30 PM Monday, September 29, 2025 3:30 PM 2:30 PM 3:30 PM Mastering Brand Influence: Lessons from Beyoncé to the Boardroom Break industries-takes-center-stage Intermediate Marketer https://forge.braze.com/2025/session/3226471/mastering-brand-influence-lessons-from-beyoncé-to-the-boardroom Pre-Registration Required Sage 3 2:30 PM

Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png

3226470 Monday, September 29, 2025 Monday, September 29, 2025 2:30 PM Monday, September 29, 2025 3:30 PM 2:30 PM 3:30 PM Masterclass: Your Path to CMO & CEO Break Master the Craft industries-takes-center-stage Advanced Executive https://forge.braze.com/2025/session/3226470/masterclass-your-path-to-cmo-ceo Request to Attend, Pre-Registration Required 24 Oxford 2:30 PM

Seth Matlins https://assets.swoogo.com/uploads/full/5518783-6866d8d34d0f8.png

3250669 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM Smarter Messaging with BrazeAI™ Normal training-sessions This session intends to empower marketers to confidently use Liquid to personalize messages by understanding its syntax, leveraging Braze data, and applying dynamic logic to create meaningful, data-driven customer experiences. Beginner Marketer https://forge.braze.com/2025/session/3250669/smarter-messaging-with-brazeai™ AI Session, Pre-Registration Required Agave 3 2:40 PM

Sherryn Vykunthanathan https://assets.swoogo.com/uploads/full/5585264-688384b3b3f28.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3250681 Monday, September 29, 2025 Monday, September 29, 2025 2:40 PM Monday, September 29, 2025 4:00 PM 2:40 PM 4:00 PM The Deliverability Debrief: How to Land in the Inbox All Year Long Normal training-sessions This session aims to enable learners with email deliverability fundamental knowledge needed to maintain a successful email marketing program. Beginner Marketer https://forge.braze.com/2025/session/3250681/the-deliverability-debrief-how-to-land-in-the-inbox-all-year-long Pre-Registration Required Agave 2 2:40 PM

Julia Costanza https://assets.swoogo.com/uploads/full/5585271-688384e4e5bc9.png

Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png

3516850 Monday, September 29, 2025 Monday, September 29, 2025 5:00 PM Monday, September 29, 2025 5:45 PM 5:00 PM 5:45 PM Opening Night: Jim Gaffigan Open Keynote training-sessions https://forge.braze.com/2025/session/3516850/opening-night-jim-gaffigan No Sign-Up Needed Keynote The Theater 5:00 PM

Jim Gaffigan https://assets.swoogo.com/uploads/full/5767963-68c21d05d7596.png

2736412 Monday, September 29, 2025 Monday, September 29, 2025 5:45 PM Monday, September 29, 2025 6:15 PM 5:45 PM 6:15 PM Opening Night: Torchie Awards Open Keynote training-sessions https://forge.braze.com/2025/session/2736412/opening-night-torchie-awards No Sign-Up Needed Keynote The Theater 5:00 PM

Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png

Elizabeth Kinsey https://assets.swoogo.com/uploads/full/5829500-68cb222ed9257.png

2803296 Monday, September 29, 2025 Monday, September 29, 2025 6:15 PM Monday, September 29, 2025 7:45 PM 6:15 PM 7:45 PM Welcome Reception Normal training-sessions https://forge.braze.com/2025/session/2803296/welcome-reception No Sign-Up Needed Event Lawn 6:15 PM

3514871 Monday, September 29, 2025 Monday, September 29, 2025 8:00 PM Monday, September 29, 2025 10:00 PM 8:00 PM 10:00 PM Where Data Becomes Action Networking Reception Break up-your-marketing-game https://forge.braze.com/2025/session/3514871/where-data-becomes-action-networking-reception The Shag Room 8:00 PM

3513941 Tuesday, September 30, 2025 Tuesday, September 30, 2025 7:00 AM Tuesday, September 30, 2025 7:45 AM 7:00 AM 7:45 AM Slow Flow Yoga Workout Class Break up-your-marketing-game https://forge.braze.com/2025/session/3513941/slow-flow-yoga-workout-class Pre-Registration Required Dish Pool 7:00 AM

Mariana Fernández https://assets.swoogo.com/uploads/full/5849268-68d16a358adff.png

2736421 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/2736421/braindate-networking The Manor 8:00 AM

3438813 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Revolutionizing Customer Engagement for Next-Level Personalization Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3438813/[breakfast-learn]-revolutionizing-customer-engagement-for-next-level-personalization No Sign-Up Needed Sage 1 & 2 8:00 AM

Marc Lobree https://assets.swoogo.com/uploads/full/5829427-68cb210d96a1c.png

3438812 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Capitalizing on Culture: Fan Engagement Strategies for 2026 and Beyond Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3438812/[breakfast-learn]-capitalizing-on-culture-fan-engagement-strategies-for-2026-and-beyond No Sign-Up Needed Sage 3 8:00 AM

Roman Ogarok https://assets.swoogo.com/uploads/full/5802150-68c88d8782415.png

Benjamin Stobart https://assets.swoogo.com/uploads/full/5858057-68d2dc2b23c7e.png

2736414 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 9:15 AM 8:00 AM 9:15 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736414/breakfast Agave 1 and Event Lawn 8:00 AM

2736393 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 5:00 PM 8:00 AM 5:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 5:00 pm https://forge.braze.com/2025/session/2736393/registration The Parlor 8:00 AM

2736413 Tuesday, September 30, 2025 Tuesday, September 30, 2025 8:00 AM Tuesday, September 30, 2025 6:30 PM 8:00 AM 6:30 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736413/engagement-chapel-open Primrose Hall 8:00 AM

2736422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 9:30 AM Tuesday, September 30, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736422/morning-keynotes No Sign-Up Needed The Theater 9:30 AM

Bill Magnuson https://assets.swoogo.com/uploads/full/5518788-6866d90368c37.png

Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png

Kevin Wang https://assets.swoogo.com/uploads/full/5579080-688136b685d04.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

Cameron Davies https://assets.swoogo.com/uploads/full/5690242-68adc8237da06.png

Ekta Chopra https://assets.swoogo.com/uploads/full/5744990-68be39b814b63.png

Ricardo Ortegon https://assets.swoogo.com/uploads/full/5829432-68cb212b6fbca.png

Marcus Collins https://assets.swoogo.com/uploads/full/5514871-686589745eb89.png

Jim Fairweather https://assets.swoogo.com/uploads/full/5783899-68c4b99f0d044.png

3387198 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 12:30 PM 11:30 AM 12:30 PM Lunch with Strangers Normal alloys-alley-experience https://forge.braze.com/2025/session/3387198/lunch-with-strangers The Manor 11:30 AM

2736402 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736402/lunch Agave 1 and Event Lawn 11:30 AM

3414182 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] Wynn Resorts' Enhanced Guest Engagement through Braze and Snowflake: A Blueprint for Data-Driven Personalization Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3414182/[lunch-learn]-wynn-resorts'-enhanced-guest-engagement-through-braze-and-snowflake-a-blueprint-for-data-driven-personalization No Sign-Up Needed Sage 3 11:30 AM

Patrick Crosby https://assets.swoogo.com/uploads/full/5759052-68c0606f23392.png

Anirvan Mukherjee https://assets.swoogo.com/uploads/full/5744982-68be38f9129c0.png

3256311 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 5:00 PM 11:30 AM 5:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256311/braze-certification-testing Studio Meeting Room 1A & 1B 11:30 AM

3274422 Tuesday, September 30, 2025 Tuesday, September 30, 2025 11:30 AM Tuesday, September 30, 2025 6:00 PM 11:30 AM 6:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274422/engagement-chapel-open Primrose Hall 11:30 AM

3343633 Tuesday, September 30, 2025 Tuesday, September 30, 2025 12:30 PM Tuesday, September 30, 2025 5:30 PM 12:30 PM 5:30 PM Braze Certified Digital Strategist Bootcamp Option 3 Normal training-sessions Prepare to become a Braze Certified Digital Strategist in this intensive 5-hour bootcamp, blending theoretical learning with practical application to cover all exam competencies. Intermediate Marketer https://forge.braze.com/2025/session/3343633/braze-certified-digital-strategist-bootcamp-option-3 Pre-Registration Required Agave 6 12:30 PM

Reshma Sanghvi Dilip Kumar https://assets.swoogo.com/uploads/full/5553386-6876d5a853b14.png

3222625 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Overcoming Marketing’s AI Skills Gap Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3222625/overcoming-marketing’s-ai-skills-gap AI Session, No Sign-Up Needed Sage 1 & 2 1:00 PM

Keith Swiderski https://assets.swoogo.com/uploads/full/5630262-68964682310a2.png

Kieron Jones https://assets.swoogo.com/uploads/full/5677019-68a7645c3f8c4.png

Nicole Chin https://assets.swoogo.com/uploads/full/5688787-68ad3f5517677.png

Loreal Lynch https://assets.swoogo.com/uploads/full/5726300-68b8768e5fbe0.png

John Wolf https://assets.swoogo.com/uploads/full/5802182-68c88e8f23377.png

3396161 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Marketer Brazestorm: Creative Segmentation Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3396161/the-marketer-brazestorm-creative-segmentation Pre-Registration Required Opal Tower Studio Meeting Room 4A 1:00 PM

Ishan Sharma https://assets.swoogo.com/uploads/full/5698109-68af644f3d141.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3222445 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM AI in Action: How BrazeAIᵀᴹ and OfferFit by Braze Can Deepen Your Marketing Impact Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222445/ai-in-action-how-brazeaiᵀᴹ-and-offerfit-by-braze-can-deepen-your-marketing-impact AI Session, No Sign-Up Needed Agave 2 1:00 PM

Franky Saxena https://assets.swoogo.com/uploads/full/5828952-68cb14bca5063.png

3499924 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Human-Centric Marketing in the Age of AI Break up-your-marketing-game https://forge.braze.com/2025/session/3499924/human-centric-marketing-in-the-age-of-ai AI Session, No Sign-Up Needed 24 Oxford 1:00 PM

Omar Johnson https://assets.swoogo.com/uploads/full/5514867-6865895c57fb0.png

3238348 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM The Engagement Edge: What Sets Exceptional Brands Apart Break Unlock Your Creativity up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3238348/the-engagement-edge-what-sets-exceptional-brands-apart No Sign-Up Needed Agave 4 1:00 PM

Crystal Maginnes https://assets.swoogo.com/uploads/full/5571411-687ea9cbb6662.png

Sina Zand https://assets.swoogo.com/uploads/full/5658817-68a3582b2675f.png

Lucia Buchner https://assets.swoogo.com/uploads/full/5744987-68be398202dac.png

Jordan Mace https://assets.swoogo.com/uploads/full/5802183-68c88ea64cd1e.png

3284012 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 1:45 PM 1:00 PM 1:45 PM Activation, Monetization, Retention: How Leading Brands Drive Real Impact Break Campaign Breakthroughs up-your-marketing-game Beginner Marketer https://forge.braze.com/2025/session/3284012/activation-monetization-retention-how-leading-brands-drive-real-impact No Sign-Up Needed Agave 3 1:00 PM

Tara Jacobson https://assets.swoogo.com/uploads/full/5671466-68a6626ae804b.png

Lindsay Smith https://assets.swoogo.com/uploads/full/5720105-68b730ef80ffb.png

Tiffany Nasise https://assets.swoogo.com/uploads/full/5759063-68c060afef168.png

Anuvind Kanwal https://assets.swoogo.com/uploads/full/5802171-68c88e0a6f63b.png

Marty Swant https://assets.swoogo.com/uploads/full/5858095-68d2dd20ec02a.png

3356930 Tuesday, September 30, 2025 Tuesday, September 30, 2025 1:00 PM Tuesday, September 30, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356930/best-of-the-rest-level-up-with-apis-in-braze No Sign-Up Needed Agave 5 1:00 PM

Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png

Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png

3391207 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Touchpoints to Tacos: How Taco Bell Drives Relevance in Real Time Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3391207/from-touchpoints-to-tacos-how-taco-bell-drives-relevance-in-real-time No Sign-Up Needed Agave 3 2:00 PM

Julia Dillon https://assets.swoogo.com/uploads/full/5736227-68ba1d3b33ad5.png

Paul Kim https://assets.swoogo.com/uploads/full/5829395-68cb20acf28dc.png

3509734 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM From Transactions to Connections: How McDonald's is Reimagining Customer Engagement Break Big Moves, Better Marketing up-your-marketing-game Beginner All https://forge.braze.com/2025/session/3509734/from-transactions-to-connections-how-mcdonald's-is-reimagining-customer-engagement No Sign-Up Needed Sage 1 & 2 2:00 PM

Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png

Robert Raidt https://assets.swoogo.com/uploads/full/5842224-68cdb239e4de0.png

3376593 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM AI-Powered Personalization at Giant Eagle: Reinventing Loyalty with mParticle and Braze Break Unlock Your Creativity up-your-marketing-game All All https://forge.braze.com/2025/session/3376593/ai-powered-personalization-at-giant-eagle-reinventing-loyalty-with-mparticle-and-braze AI Session, No Sign-Up Needed Agave 4 2:00 PM

Michael Fritts https://assets.swoogo.com/uploads/full/5678358-68a7a71c3cb58.png

Michael Katz https://assets.swoogo.com/uploads/full/5680546-68a894aad26cd.png

3222615 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 2:45 PM 2:00 PM 2:45 PM Designing Trustworthy, Scalable Experiences Break Braze in Action up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3222615/designing-trustworthy-scalable-experiences No Sign-Up Needed Agave 2 2:00 PM

Susan Wiseman https://assets.swoogo.com/uploads/full/5719664-68b721933bd36.png

Elijah Stevens https://assets.swoogo.com/uploads/full/5719674-68b721b3a52c5.png

Jamie Doheny https://assets.swoogo.com/uploads/full/5829397-68cb20bb0fd1a.png

Alexander Yoon https://assets.swoogo.com/uploads/full/5829437-68cb214dacaf1.png

3407645 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 3:00 PM 2:00 PM 3:00 PM Design Your Own AI Decisioning Engine (Session 1) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407645/design-your-own-ai-decisioning-engine-session-1 AI Session, No Sign-Up Needed 24 Oxford 2:00 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

3257454 Tuesday, September 30, 2025 Tuesday, September 30, 2025 2:00 PM Tuesday, September 30, 2025 4:00 PM 2:00 PM 4:00 PM Braindate Networking Normal brands-on-a-roll https://forge.braze.com/2025/session/3257454/braindate-networking The Manor 2:00 PM

3283995 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM The ROI of AI: How to Drive Real Value Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3283995/the-roi-of-ai-how-to-drive-real-value AI Session, No Sign-Up Needed Agave 3 3:00 PM

Megan Walsh https://assets.swoogo.com/uploads/full/5634808-689a257062c07.png

Gina Prows https://assets.swoogo.com/uploads/full/5651529-689e545bada79.png

Steven Balagula https://assets.swoogo.com/uploads/full/5670197-68a6206e3ad09.png

3359608 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Making It Make Sense: Real Engagement In Financial Services Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3359608/making-it-make-sense-real-engagement-in-financial-services No Sign-Up Needed Agave 5 3:00 PM

Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

3222637 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Use It, Don't Move It: Supporting Safe, Scalable Engagement Break Unlock Your Creativity up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222637/use-it-don't-move-it-supporting-safe-scalable-engagement AI Session, No Sign-Up Needed Agave 4 3:00 PM

Kristina Hainz https://assets.swoogo.com/uploads/full/5519220-6866f0ace1e9d.png

Moheth Mohan https://assets.swoogo.com/uploads/full/5539077-687013a307ec8.png

Adam Studenic https://assets.swoogo.com/uploads/full/5612231-68913062a26d0.png

Colleen Kerr https://assets.swoogo.com/uploads/full/5585288-688385a97cec2.png

3222618 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM RCS and Messaging Apps: Conversations That Convert Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222618/rcs-and-messaging-apps-conversations-that-convert No Sign-Up Needed Agave 2 3:00 PM

Lexi Haggerty https://assets.swoogo.com/uploads/full/5681800-68a8cf07e4db5.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3222636 Tuesday, September 30, 2025 Tuesday, September 30, 2025 3:00 PM Tuesday, September 30, 2025 3:45 PM 3:00 PM 3:45 PM Tomorrow’s Stack, Built Today: Leveraging AI and True Data Agility Break Big Moves, Better Marketing up-your-marketing-game Beginner Executive https://forge.braze.com/2025/session/3222636/tomorrow’s-stack-built-today-leveraging-ai-and-true-data-agility AI Session, No Sign-Up Needed Sage 1 & 2 3:00 PM

Reuben Raman https://assets.swoogo.com/uploads/full/5651515-689e53955bd5c.png

Justin Crowe https://assets.swoogo.com/uploads/full/5759067-68c060d3008b9.png

Courtney Kociemba https://assets.swoogo.com/uploads/full/5744983-68be394238014.png

Josh Bauer https://assets.swoogo.com/uploads/full/5802190-68c88eed7c42a.png

Aravind Renganathan https://assets.swoogo.com/uploads/full/5858033-68d2dba3f0408.png

3499992 Tuesday, September 30, 2025 Tuesday, September 30, 2025 4:15 PM Tuesday, September 30, 2025 4:45 PM 4:15 PM 4:45 PM The Great Unlock Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/3499992/the-great-unlock No Sign-Up Needed The Theater 4:15 PM

Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png

Seth Matlins https://assets.swoogo.com/uploads/full/5518783-6866d8d34d0f8.png

Tyler Bahl https://assets.swoogo.com/uploads/full/5802159-68c88ddb1de7b.png

2803299 Tuesday, September 30, 2025 Tuesday, September 30, 2025 5:00 PM Tuesday, September 30, 2025 6:30 PM 5:00 PM 6:30 PM Engagement Chapel Reception Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2803299/engagement-chapel-reception Primrose Hall 5:00 PM

2736397 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:30 PM Tuesday, September 30, 2025 11:30 PM 6:30 PM 11:30 PM Experience Las Vegas Cocktails https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736397/experience-las-vegas Lecture Next Starts Here 6:30 PM

3428155 Tuesday, September 30, 2025 Tuesday, September 30, 2025 6:45 PM Tuesday, September 30, 2025 9:00 PM 6:45 PM 9:00 PM Forged In Flavor - A Culinary Tour of The Vegas Strip Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3428155/forged-in-flavor-a-culinary-tour-of-the-vegas-strip Pre-Registration Required The Parlor 6:45 PM

3515053 Tuesday, September 30, 2025 Tuesday, September 30, 2025 7:00 PM Tuesday, September 30, 2025 9:00 PM 7:00 PM 9:00 PM Top Shots at Forge - Swing, Sip, and Strategize at Top Golf Break up-your-marketing-game https://forge.braze.com/2025/session/3515053/top-shots-at-forge-swing-sip-and-strategize-at-top-golf 7:00 PM

3513932 Wednesday, October 1, 2025 Wednesday, October 1, 2025 7:00 AM Wednesday, October 1, 2025 7:45 AM 7:00 AM 7:45 AM Power Flow Yoga Workout Class Break up-your-marketing-game https://forge.braze.com/2025/session/3513932/power-flow-yoga-workout-class Pre-Registration Required Dish Pool 7:00 AM

Mariana Fernández https://assets.swoogo.com/uploads/full/5849268-68d16a358adff.png

3499858 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Better Together: How Parkland Built Composable Success with Twilio Segment CDP & Braze Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499858/[breakfast-learn]-better-together-how-parkland-built-composable-success-with-twilio-segment-cdp-braze No Sign-Up Needed 24 Oxford 8:00 AM

Lindsey Katalan https://assets.swoogo.com/uploads/full/5829400-68cb20c9baa5d.png

Shawn Mandel https://assets.swoogo.com/uploads/full/5842219-68cdb20c0335a.png

3499872 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] Demystifying Personalization and AI: Lessons from Deloitte Digital Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499872/[breakfast-learn]-demystifying-personalization-and-ai-lessons-from-deloitte-digital No Sign-Up Needed Sage 3 8:00 AM

James Herridge-Leng https://assets.swoogo.com/uploads/full/5842223-68cdb22a80861.png

3441982 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM [Breakfast & Learn] How Brands Can Reach International Audiences on WhatsApp Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3441982/[breakfast-learn]-how-brands-can-reach-international-audiences-on-whatsapp No Sign-Up Needed Sage 1 & 2 8:00 AM

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

2736423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Braindate Networking Normal workshop https://forge.braze.com/2025/session/2736423/braindate-networking The Manor 8:00 AM

2736407 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:15 AM 8:00 AM 9:15 AM Breakfast Normal alloys-alley-experience https://forge.braze.com/2025/session/2736407/breakfast Agave 1 and Event Lawn 8:00 AM

2736415 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 9:30 AM 8:00 AM 9:30 AM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/2736415/engagement-chapel-open Primrose Hall 8:00 AM

2736408 Wednesday, October 1, 2025 Wednesday, October 1, 2025 8:00 AM Wednesday, October 1, 2025 3:00 PM 8:00 AM 3:00 PM Registration Normal brands-on-a-roll Yes Open between 8:00 am - 3:00 pm https://forge.braze.com/2025/session/2736408/registration The Parlor 8:00 AM

2736416 Wednesday, October 1, 2025 Wednesday, October 1, 2025 9:30 AM Wednesday, October 1, 2025 11:30 AM 9:30 AM 11:30 AM Morning Keynotes Open Keynote training-sessions https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736416/morning-keynotes No Sign-Up Needed The Theater 9:30 AM

Jon Hyman https://assets.swoogo.com/uploads/full/5518957-6866e187d15ba.png

Astha Malik https://assets.swoogo.com/uploads/full/5841173-68cd9e7812e9d.png

Issa Rae https://assets.swoogo.com/uploads/full/5676972-68a762c26c531.png

Christina Tosi https://assets.swoogo.com/uploads/full/5676995-68a7634a2d275.png

Nayeema Raza https://assets.swoogo.com/uploads/full/5802157-68c88dc4e2d98.png

Dennis Buchheim https://assets.swoogo.com/uploads/full/5783876-68c4b97878af9.png

Erin Bankaitis https://assets.swoogo.com/uploads/full/5630274-689646f1d4bb1.png

Elizabeth Kinsey https://assets.swoogo.com/uploads/full/5829500-68cb222ed9257.png

Diana Kim https://assets.swoogo.com/uploads/full/5842229-68cdb2562a94b.png

Leanne Letourneau https://assets.swoogo.com/uploads/full/5858141-68d2de32425b7.png

3499859 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] From Churn to Earn: Reinventing Subscriptions with AI Break Bites & Bright Ideas up-your-marketing-game https://forge.braze.com/2025/session/3499859/[lunch-learn]-from-churn-to-earn-reinventing-subscriptions-with-ai 24 Oxford 11:30 AM

Raphael Daste https://assets.swoogo.com/uploads/full/5828591-68cb0c67303c9.png

David Sealey https://assets.swoogo.com/uploads/full/5828778-68cb11222da4f.png

Marc Lobree https://assets.swoogo.com/uploads/full/5829427-68cb210d96a1c.png

3376597 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM [Lunch & Learn] How to Transform Your Campaigns through AI with Taco Bell & Whataburger Break Bites & Bright Ideas up-your-marketing-game Advanced Marketer https://forge.braze.com/2025/session/3376597/[lunch-learn]-how-to-transform-your-campaigns-through-ai-with-taco-bell-whataburger AI Session, No Sign-Up Needed Sage 3 11:30 AM

Keith McLellan https://assets.swoogo.com/uploads/full/5647919-689e076bac327.png

Bobby Tichy https://assets.swoogo.com/uploads/full/5647907-689e0726822f6.png

Troy Vo https://assets.swoogo.com/uploads/full/5645427-689d338545796.png

2736406 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 1:00 PM 11:30 AM 1:00 PM Lunch Break alloys-alley-experience https://forge.braze.com/2025/session/2736406/lunch Agave 1 and Event Lawn 11:30 AM

3256380 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braze Certification Testing Normal training-sessions https://forge.braze.com/2025/session/3256380/braze-certification-testing Studio Meeting Room 1A & 1B 11:30 AM

3274423 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Engagement Chapel Open Normal alloys-alley-experience Networking, Exploration, and Alloys Alley https://forge.braze.com/2025/session/3274423/engagement-chapel-open Primrose Hall 11:30 AM

3257456 Wednesday, October 1, 2025 Wednesday, October 1, 2025 11:30 AM Wednesday, October 1, 2025 4:00 PM 11:30 AM 4:00 PM Braindate Networking Normal workshop https://forge.braze.com/2025/session/3257456/braindate-networking The Manor 11:30 AM

3238345 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Next Mountain: How Iconic Brands Keep Climbing Break Campaign Breakthroughs up-your-marketing-game Intermediate Executive https://forge.braze.com/2025/session/3238345/the-next-mountain-how-iconic-brands-keep-climbing No Sign-Up Needed Agave 3 1:00 PM

Allegra Krishnan https://assets.swoogo.com/uploads/full/5577504-6880ef49506fe.png

Yves Yakoubyan https://assets.swoogo.com/uploads/full/5631037-689668fbaf8c1.png

Scott Dzialo https://assets.swoogo.com/uploads/full/5671438-68a6605016786.png

3238347 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Iteration to Acceleration: Building an AI-Forward Experimentation Culture Break Unlock Your Creativity up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238347/from-iteration-to-acceleration building-an-ai-forward-experimentation-culture AI Session, No Sign-Up Needed Agave 4 1:00 PM

Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png

Melissa Neikirk https://assets.swoogo.com/uploads/full/5585244-688383a092831.png

Kymberly van der Weyde https://assets.swoogo.com/uploads/full/5699162-68af9a1f81087.png

3222617 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM From Data to Decisions: Advancing AI Maturity Break Braze in Action up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3222617/from-data-to-decisions-advancing-ai-maturity AI Session, No Sign-Up Needed Agave 2 1:00 PM

Kai Williams https://assets.swoogo.com/uploads/full/5553381-6876d5599882c.png

Sahiz Kaur https://assets.swoogo.com/uploads/full/5678371-68a7a81e59adb.png

3396172 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM The Digital Strategist Brazestorm: From Can’t To Cannes Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3396172/the-digital-strategist-brazestorm-from-can’t-to-cannes Pre-Registration Required Opal Tower Studio Meeting Room 4A 1:00 PM

Ishan Sharma https://assets.swoogo.com/uploads/full/5698109-68af644f3d141.png

Lindsay Silverman https://assets.swoogo.com/uploads/full/5681825-68a8cf9046ef5.png

3238344 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 1:45 PM 1:00 PM 1:45 PM Building a Customer Engagement Motion Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3238344/building-a-customer-engagement-motion No Sign-Up Needed Sage 1 & 2 1:00 PM

Meenakshi Nagarajan https://assets.swoogo.com/uploads/full/5561450-68793e42809dd.png

Krystle Liew https://assets.swoogo.com/uploads/full/5719660-68b72174e08c6.png

Ural Cebeci https://assets.swoogo.com/uploads/full/5802186-68c88edc2f1ea.png

3356935 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 2:45 PM 1:00 PM 2:45 PM Best of the REST: Level Up with APIs in Braze Break up-your-marketing-game Intermediate Marketing & Tech https://forge.braze.com/2025/session/3356935/best-of-the-rest-level-up-with-apis-in-braze No Sign-Up Needed Agave 5 1:00 PM

Alex Magidow https://assets.swoogo.com/uploads/full/5630272-689646e409f23.png

Ryan Wilkins https://assets.swoogo.com/uploads/full/5630266-689646ab866d8.png

3344317 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:00 PM Wednesday, October 1, 2025 4:00 PM 1:00 PM 4:00 PM Braze Certified Marketer Bootcamp Option 3 Normal training-sessions Kickstart your Braze Certification journey with our 3-hour bootcamp to prepare for the Braze Certified Marketer exam. No prior prep needed! Intermediate Marketer https://forge.braze.com/2025/session/3344317/braze-certified-marketer-bootcamp-option-3 Pre-Registration Required Agave 6 1:00 PM

Winnie Drew https://assets.swoogo.com/uploads/full/5553384-6876d5945a2c6.png

3499873 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Giving Games Break up-your-marketing-game All All https://forge.braze.com/2025/session/3499873/giving-games No Sign-Up Needed Sage 3 1:30 PM

Andy Trevino https://assets.swoogo.com/uploads/full/5829404-68cb20d9824b3.png

Lauren Bernal https://assets.swoogo.com/uploads/full/5829418-68cb20eeec458.png

3407758 Wednesday, October 1, 2025 Wednesday, October 1, 2025 1:30 PM Wednesday, October 1, 2025 2:30 PM 1:30 PM 2:30 PM Design Your Own AI Decisioning Engine (Session 2) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407758/design-your-own-ai-decisioning-engine-session-2 AI Session, No Sign-Up Needed 24 Oxford 1:30 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

3366948 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Made from Scratch: Building Loyalty from Day 1 Break Campaign Breakthroughs up-your-marketing-game All https://forge.braze.com/2025/session/3366948/made-from-scratch-building-loyalty-from-day-1 No Sign-Up Needed Agave 3 2:00 PM

Borce Ancevski https://assets.swoogo.com/uploads/full/5670106-68a61d589f144.png

Daniel Hespen https://assets.swoogo.com/uploads/full/5670141-68a61ebbe4eeb.png

3383653 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM The Human Recipe for Loyalty—How Wendy’s Blends Digital with the Personal Touch Break Unlock Your Creativity up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3383653/the-human-recipe-for-loyalty—how-wendy’s-blends-digital-with-the-personal-touch No Sign-Up Needed Agave 4 2:00 PM

Stephanie Herndon-Rasse https://assets.swoogo.com/uploads/full/5744989-68be3995bc57f.png

3407757 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM From Anonymous Click to Loyalty: Personalizing The Moments That Matter Break Big Moves, Better Marketing up-your-marketing-game Intermediate All https://forge.braze.com/2025/session/3407757/from-anonymous-click-to-loyalty-personalizing-the-moments-that-matter No Sign-Up Needed Sage 1 & 2 2:00 PM

Jason Davis https://assets.swoogo.com/uploads/full/5726287-68b8764e78959.png

3222622 Wednesday, October 1, 2025 Wednesday, October 1, 2025 2:00 PM Wednesday, October 1, 2025 2:45 PM 2:00 PM 2:45 PM Web and Mobile are Channels—Use Them Break Braze in Action up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222622/web-and-mobile-are-channels—use-them No Sign-Up Needed Agave 2 2:00 PM

Elliott Bell https://assets.swoogo.com/uploads/full/5631740-6896b48f186d3.png

Brian Munn https://assets.swoogo.com/uploads/full/5640274-689ba45319741.png

Naomi Hall https://assets.swoogo.com/uploads/full/5688793-68ad41c65f295.png

Haley Trost https://assets.swoogo.com/uploads/full/5719668-68b721a613260.png

3238346 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM The Dollars and Cents of Deliverability Break Campaign Breakthroughs up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3238346/the-dollars-and-cents-of-deliverability No Sign-Up Needed Agave 3 3:00 PM

Courtney Tierney https://assets.swoogo.com/uploads/full/5585239-6883834a7160c.png

Andrew Luxem https://assets.swoogo.com/uploads/full/5571422-687eaa6d8b7a4.png

Zachary Sverdrup https://assets.swoogo.com/uploads/full/5585291-688385b962dae.png

Chloe O'Malley https://assets.swoogo.com/uploads/full/5828958-68cb14e1490da.png

3356944 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Retail & eCommerce: Creativity, Conversion, and the Human Touch Break up-your-marketing-game All Marketer https://forge.braze.com/2025/session/3356944/retail-ecommerce-creativity-conversion-and-the-human-touch No Sign-Up Needed Agave 5 3:00 PM

Meredith Mitchell https://assets.swoogo.com/uploads/full/5630264-689646996a87f.png

Austin Spivey https://assets.swoogo.com/uploads/full/5553382-6876d57d15057.png

3511563 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Making Magic Happen: How Disney Powers Efficient, Scalable Creativity Break Unlock Your Creativity up-your-marketing-game Intermediate Marketer https://forge.braze.com/2025/session/3511563/making-magic-happen-how-disney-powers-efficient-scalable-creativity No Sign-Up Needed Agave 4 3:00 PM

Carly Green https://assets.swoogo.com/uploads/full/5759058-68c060a18670d.png

Howard Lee https://assets.swoogo.com/uploads/full/5829435-68cb213f07809.png

Karin Grant https://assets.swoogo.com/uploads/full/5842910-68cdd2fbd0ae5.png

3222624 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Mastering Message Prioritization Break Braze in Action up-your-marketing-game Advanced Marketing & Tech https://forge.braze.com/2025/session/3222624/mastering-message-prioritization No Sign-Up Needed Agave 2 3:00 PM

Luiz Dorocinski https://assets.swoogo.com/uploads/full/5783900-68c4b9c228606.png

Jordan Megibow https://assets.swoogo.com/uploads/full/5802184-68c88eb06def6.png

Josh Jones https://assets.swoogo.com/uploads/full/5828414-68cb07fccc113.png

3222635 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 3:45 PM 3:00 PM 3:45 PM Where Product Meets Marketing Break Big Moves, Better Marketing up-your-marketing-game Beginner Marketing & Tech https://forge.braze.com/2025/session/3222635/where-product-meets-marketing No Sign-Up Needed Sage 1 & 2 3:00 PM

Sarah Lands Ramrup https://assets.swoogo.com/uploads/full/5518780-6866d8add2f22.png

Mallory Evron https://assets.swoogo.com/uploads/full/5539071-6870135ec0b1a.png

Will Crocker https://assets.swoogo.com/uploads/full/5585262-688384a1b67af.png

3407763 Wednesday, October 1, 2025 Wednesday, October 1, 2025 3:00 PM Wednesday, October 1, 2025 4:00 PM 3:00 PM 4:00 PM Design Your Own AI Decisioning Engine (Session 3) Break up-your-marketing-game Marketing & Tech https://forge.braze.com/2025/session/3407763/design-your-own-ai-decisioning-engine-session-3 AI Session, No Sign-Up Needed 24 Oxford 3:00 PM

Kipp Johnson https://assets.swoogo.com/uploads/full/5719662-68b7218347912.png

George Khachatryan https://assets.swoogo.com/uploads/full/5518779-6866d891d1e2c.png

2736399 Wednesday, October 1, 2025 Wednesday, October 1, 2025 4:30 PM Wednesday, October 1, 2025 7:30 PM 4:30 PM 7:30 PM Forge Closing Party! Cocktails brands-on-a-roll https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2025/session/2736399/forge-closing-party No Sign-Up Needed The Pool 4:30 PM

Agenda

Don’t get left behind in the AI revolution

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