Rediscover creativity for what's next
Whether you’re laying the foundation or leading the charge, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.
There’s never been a better time to be a better marketer.™
Our attendees say it best
"Great job. First time attending a Braze event. Left inspired and itching to learn more."
"The sessions delivered fresh ideas and innovative strategies, there were great opportunities to network and connect with other professionals, and Las Vegas offered an exciting backdrop."
"Very useful sessions especially regarding data. Cool hotel and lots of activities - The whole conference was very well branded and considered. A great job overall!"
"The venue was great - having everything in one place this year was extremely convenient, the meals were delicious, there were a ton of Braze staff scattered around the event space ready to answer questions and guide us to our desired location."
"I find these events very inspiring and refreshing! Sometimes it's easy to get stuck in the day-to-day rut, so reminding ourselves what's possible and taking time to draw some inspiration from peers is precious!"
"My team really enjoyed the conference and we are talking about coming back next year! We are new to Braze and have a lot to learn."
Meet our headline speakers
Get inspired by speakers who know their stuff.
Merline Saintil
Fortune 100 Board Member and Advisor
A software engineer turned Silicon Valley powerhouse, Merline has led six companies to IPO success as a COO and investor. As the co-founder of Black Women on Boards, she’s driving change while backing the next wave of enterprise tech, AI, the future of work, and deep tech innovation.
Marcus Collins
Marketing Professor, Author, and Chief Strategy Advisor
As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.
Omar Johnson
CEO, ØPUS Intelligence Labs
A visionary marketing leader, Omar transformed Beats by Dr. Dre into a cultural phenomenon, driving sales from $20 million to $2 billion before its acquisition by Apple. With a track record of impactful campaigns for brands like Nike and Coca-Cola, he now leads ØPUS United, where he empowers brands to leverage culture for meaningful engagement and growth.
Astha Malik
Chief Business & Marketing Officer
Astha is a seasoned executive with over 20 years of experience in brand building and revenue acceleration. Since joining Braze in June 2022, she has been instrumental in driving marketing strategies. Previously, she held key leadership roles at VTEX, Zendesk, and Citrix, where she championed innovation and growth in the tech sector.
Forge Masterclasses
Get direct access to industry experts in these intimate extended deep-dive sessions held on Day 1.
The 7 Sins of Marketing with Fernando Machado
Join Fernando Machado in this bold masterclass as he breaks down the 7 deadly sins holding marketers back from real impact and growth.
AI Masterclass with George Khachatryan
Learn to apply AI to marketing with the founder of OfferFit in this hands-on class built for business leaders and innovators.
Retail-Marketing Masterclass
A masterclass for retail and ecom marketers looking to boost engagement, drive sales, and stay ahead of customer trends.
Your Path to CMO with Seth Matlins
Join this masterclass with Seth Matlins to explore the skills, mindset, and strategies that will elevate your path to becoming a CMO.
Unlocking the Influence of Culture with Marcus Collins
Learn how to harness culture and drive action in this masterclass led by an award-winning marketer and cultural expert.
Speakers
Agenda at a glance
Full Access Pass
Full Access Group Pass
All Early Bird registrations include free training. Training seats are limited, so register now before they fill up.
Attendees from
Something for Everyone
Enjoy fun, practical sessions and experiences tailored to you, giving you the tools to grow and succeed.
What happens in Vegas? Tech innovation you can take home! Optimize, innovate, and wow your team.
Your next campaign should shine brighter than the Vegas Strip. Start here!
Your team deserves a winning hand. Discover strategies to drive your organization forward.
Forge is the perfect place to start your journey—learn, connect, and shine.
You know Braze—now let’s up the ante. Take your campaigns to the next level.
You’re already winning—now it’s time to go all in. Master Braze like never before!
Explore the latest features, use cases, and expert insights to help you get more out of Braze.
Sharpen your skills, expand your influence, and chart your next move.
Go behind the scenes with top brands and their clever campaigns and bold ideas.
See how emerging tech is fueling ideas, streamlining execution, and redefining what's possible.
Roll up your sleeves and prototype ideas, experiment in real time, and leave with new skills.
These expert-led sessions are designed to sharpen your thinking and elevate your approach.
Fuel up and dig in during these casual, content-rich sessions offered during breakfast and lunch.
Our Sponsors
We’ve secured the coolest resort for Forge.
Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 7, 2025.
Torchie Awards
The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.
We’ve secured the coolest resort for Forge.
Stay right where the action is by booking through our room block—but be quick, as the best rooms sell out early and the discounted rate is only available until September 8, 2025.
Torchie Awards
The Braze Torchie Awards celebrate those who are building the future of customer engagement—the Braze users who build campaigns faster, smarter, and always with their customers in mind. Winners will be announced and celebrated at Forge 2025.
FAQ
Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.
Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.
September 29-Oct 1
Virgin Hotels Las Vegas
4455 Paradise Rd, Las Vegas, NV 89169
Click here to register for Forge.
To make the most of your Forge experience, we encourage you to arrive on Sunday, September 28, or early Monday, September 29. The best time to depart is on Thursday, October 2.
We will have a virtual accompaniment with select content to the in-person Forge. Registration for the digital event is coming soon.
Yes, we have secured a hotel room block at the Virgin Hotel. Rooms are expected to be about $215++/night. You can view additional details and book your room when registering. A credit card is required to book your hotel room. The first night’s deposit will be charged to that card on or after September 7, 2025, and the remaining charges will be applied to your card at check-out. When a different card is presented at check-in than the one used online for booking, the previous charge made on that card—the first night’s room and tax—will be refunded. Then, all charges (room, tax, resort fee, and security deposit) for the stay will be placed on the card presented at check-in.
We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.
The Forge website will be updated on an ongoing basis as speakers and sessions are confirmed.
Yes! Braze Learning will be delivering learning sessions and offering certifications onsite. More information on training can be found here.
To inquire about sponsoring this year’s Forge, please reach out to global-sponsorships@braze.com.
We are committed to providing a quality experience for everyone. You can review the accessibility policy here or email forge_events@braze.com to let us know how we can make the event more comfortable or accessible for you.
View the refund and cancellation policy here.
September is a great time to visit Las Vegas. Temperatures during the day average in the 90s.
Nope. Feel free to wear what you’re most comfortable in.
When registering for a conference ticket, make sure to select your dietary preferences during the process.
Click here to log into your account and modify your registration.