Agenda Preview
With 75+ keynotes, breakouts, demos, masterclasses, and more, Forge is packed with opportunities to learn, connect, and be inspired. Explore the agenda preview to see the first wave of sessions and speakers, with fresh announcements rolling out weekly.
Meals
General
Made to Lead
Made to Innovate
Made to Create
Made to Build
Category
Category
Category
4357705
Tuesday, June 30, 2026
Tuesday, June 30, 2026 9:00 AM
Tuesday, June 30, 2026 10:00 AM
9:00 AM
10:00 AM
Test Session
Open Keynote
light-orange
Beginner
https://forge.braze.com/2026/session/4357705/test-session
Industries Take Center Stage
4339845
Sunday, September 27, 2026
Sunday, September 27, 2026 8:00 AM
Sunday, September 27, 2026 7:00 PM
8:00 AM
7:00 PM
Attendee arrivals
Normal
light-orange
https://forge.braze.com/2026/session/4339845/attendee-arrivals
8:00 AM
4339841
Sunday, September 27, 2026
Sunday, September 27, 2026 5:00 PM
Sunday, September 27, 2026 7:00 PM
5:00 PM
7:00 PM
Registration
Normal
light-orange
https://forge.braze.com/2026/session/4339841/registration
5:00 PM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
Meals
General
Made to Lead
Made to Innovate
Made to Create
Made to Build
Category
Category
Category
4339844
Monday, September 28, 2026
Monday, September 28, 2026 8:30 AM
Monday, September 28, 2026 9:30 AM
8:30 AM
9:30 AM
Breakfast
Normal
light-purple
https://forge.braze.com/2026/session/4339844/breakfast
8:30 AM
4339846
Monday, September 28, 2026
Monday, September 28, 2026 8:30 AM
Monday, September 28, 2026 5:00 PM
8:30 AM
5:00 PM
Registration
Normal
light-orange
https://forge.braze.com/2026/session/4339846/registration
8:30 AM
4339848
Monday, September 28, 2026
Monday, September 28, 2026 8:30 AM
Monday, September 28, 2026 5:30 PM
8:30 AM
5:30 PM
Engagement Expo Open
Normal
light-purple
https://forge.braze.com/2026/session/4339848/engagement-expo-open
8:30 AM
4339829
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 10:20 AM
9:00 AM
10:20 AM
Reporting & Data Strategy: Measuring What Matters
Normal
light-pink
https://forge.braze.com/2026/session/4339829/reporting-data-strategy-measuring-what-matters
4334760
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 10:20 AM
9:00 AM
10:20 AM
Smarter Together: BrazeAI Operator™ and Liquid in the Age of AI
Normal
light-pink
https://forge.braze.com/2026/session/4334760/smarter-together-brazeai-operator™-and-liquid-in-the-age-of-ai
4297508
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 11:30 AM
9:00 AM
11:30 AM
Braze Certified Practitioner Bootcamp Option 1
Normal
light-pink
https://forge.braze.com/2026/session/4297508/braze-certified-practitioner-bootcamp-option-1
Pre-Registration Required
9:00 AM
4298312
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 12:00 PM
9:00 AM
12:00 PM
Braze Certified Marketing Specialist Bootcamp Option 1
Normal
light-pink
https://forge.braze.com/2026/session/4298312/braze-certified-marketing-specialist-bootcamp-option-1
Pre-Registration Required
9:00 AM
4297509
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 2:00 PM
9:00 AM
2:00 PM
Braze Certified Marketing Strategy Expert Bootcamp
Normal
light-pink
https://forge.braze.com/2026/session/4297509/braze-certified-marketing-strategy-expert-bootcamp
Pre-Registration Required
9:00 AM
4298310
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 4:00 PM
9:00 AM
4:00 PM
Braze Certified Technical Marketing Specialist Bootcamp
Normal
light-pink
https://forge.braze.com/2026/session/4298310/braze-certified-technical-marketing-specialist-bootcamp
Pre-Registration Required
9:00 AM
4339840
Monday, September 28, 2026
Monday, September 28, 2026 9:00 AM
Monday, September 28, 2026 5:00 PM
9:00 AM
5:00 PM
Braze Learning and Certifications
Normal
light-pink
https://forge.braze.com/2026/session/4339840/braze-learning-and-certifications
9:00 AM
4357924
Monday, September 28, 2026
Monday, September 28, 2026 10:00 AM
Monday, September 28, 2026 11:30 AM
10:00 AM
11:30 AM
A Hands-On AI Masterclass for Marketers
Normal
light-pink
https://forge.braze.com/2026/session/4357924/a-hands-on-ai-masterclass-for-marketers
10:00 AM
George
Khachatryan
https://assets.swoogo.com/uploads/full/7313992-6a66ba5e9ba97.jpeg
https://assets.swoogo.com/uploads/medium/7266548-6a57aaf859a5a.png
4339864
Monday, September 28, 2026
Monday, September 28, 2026 10:00 AM
Monday, September 28, 2026 5:00 PM
10:00 AM
5:00 PM
Braindate Networking
Normal
light-purple
https://forge.braze.com/2026/session/4339864/braindate-networking
10:00 AM
4339824
Monday, September 28, 2026
Monday, September 28, 2026 10:40 AM
Monday, September 28, 2026 12:00 PM
10:40 AM
12:00 PM
Email Under Pressure: Strategies for Black Friday and Beyond
Normal
light-pink
https://forge.braze.com/2026/session/4339824/email-under-pressure-strategies-for-black-friday-and-beyond
Pre-Registration Required
10:40 AM
4341380
Monday, September 28, 2026
Monday, September 28, 2026 10:40 AM
Monday, September 28, 2026 12:00 PM
10:40 AM
12:00 PM
Agent Console: Build Agents for Canvas, Catalogs, and QA
Normal
light-pink
https://forge.braze.com/2026/session/4341380/agent-console-build-agents-for-canvas-catalogs-and-qa
4339862
Monday, September 28, 2026
Monday, September 28, 2026 11:30 AM
Monday, September 28, 2026 1:00 PM
11:30 AM
1:00 PM
Women in Leadership Brunch
Normal
light-pink
https://forge.braze.com/2026/session/4339862/women-in-leadership-brunch
11:30 AM
4339856
Monday, September 28, 2026
Monday, September 28, 2026 12:00 PM
Monday, September 28, 2026 1:00 PM
12:00 PM
1:00 PM
Lunch
Normal
light-purple
https://forge.braze.com/2026/session/4339856/lunch
12:00 PM
4339828
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 2:20 PM
1:00 PM
2:20 PM
Reporting & Data Strategy: Measuring What Matters
Normal
light-pink
https://forge.braze.com/2026/session/4339828/reporting-data-strategy-measuring-what-matters
4334767
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 2:20 PM
1:00 PM
2:20 PM
Smarter Together: BrazeAI Operator™ and Liquid in the Age of AI
Normal
light-pink
https://forge.braze.com/2026/session/4334767/smarter-together-brazeai-operator™-and-liquid-in-the-age-of-ai
4348198
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 2:30 PM
1:00 PM
2:30 PM
A Hands-On AI Masterclass for Marketers
Normal
light-pink
https://forge.braze.com/2026/session/4348198/a-hands-on-ai-masterclass-for-marketers
1:00 PM
George
Khachatryan
https://assets.swoogo.com/uploads/full/7313992-6a66ba5e9ba97.jpeg
https://assets.swoogo.com/uploads/medium/7266548-6a57aaf859a5a.png
4298311
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 3:30 PM
1:00 PM
3:30 PM
Braze Certified Practitioner Bootcamp Option 2
Normal
light-pink
https://forge.braze.com/2026/session/4298311/braze-certified-practitioner-bootcamp-option-2
Pre-Registration Required
1:00 PM
4298309
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 4:00 PM
1:00 PM
4:00 PM
Braze Certified Marketing Specialist Bootcamp Option 2
Normal
light-pink
https://forge.braze.com/2026/session/4298309/braze-certified-marketing-specialist-bootcamp-option-2
Pre-Registration Required
1:00 PM
4339866
Monday, September 28, 2026
Monday, September 28, 2026 1:00 PM
Monday, September 28, 2026 5:30 PM
1:00 PM
5:30 PM
Marketing Masterclass sessions
Normal
light-pink
https://forge.braze.com/2026/session/4339866/marketing-masterclass-sessions
1:00 PM
4339826
Monday, September 28, 2026
Monday, September 28, 2026 3:00 PM
Monday, September 28, 2026 4:20 PM
3:00 PM
4:20 PM
Agent Console: Build Agents for Canvas, Catalogs, and QA
Normal
light-pink
https://forge.braze.com/2026/session/4339826/agent-console-build-agents-for-canvas-catalogs-and-qa
Pre-Registration Required
3:00 PM
4339825
Monday, September 28, 2026
Monday, September 28, 2026 3:00 PM
Monday, September 28, 2026 4:20 PM
3:00 PM
4:20 PM
Email Under Pressure: Strategies for Black Friday and Beyond
Normal
light-pink
https://forge.braze.com/2026/session/4339825/email-under-pressure-strategies-for-black-friday-and-beyond
Pre-Registration Required
3:00 PM
4339858
Monday, September 28, 2026
Monday, September 28, 2026 5:30 PM
Monday, September 28, 2026 8:30 PM
5:30 PM
8:30 PM
Opening night: Keynote, Torchie Awards, Welcome Party
Normal
light-red
https://forge.braze.com/2026/session/4339858/opening-night-keynote-torchie-awards-welcome-party
5:30 PM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
Meals
General
Made to Lead
Made to Innovate
Made to Create
Made to Build
Category
Category
Category
4357136
Tuesday, September 29, 2026
Tuesday, September 29, 2026 8:00 AM
Tuesday, September 29, 2026 9:15 AM
8:00 AM
9:15 AM
Made to Last: Building a CRM Strategy that outlives the moment
Normal
light-pink
Intermediate
https://forge.braze.com/2026/session/4357136/made-to-last-building-a-crm-strategy-that-outlives-the-moment
BUILD
8:00 AM
Anna
Devine
https://assets.swoogo.com/uploads/full/7314076-6a66c1e2266f0.jpeg
https://assets.swoogo.com/uploads/medium/7310967-6a63c384d317b.png
Harry
Fremantle
https://assets.swoogo.com/uploads/full/7314039-6a66bec0080e8.jpeg
https://assets.swoogo.com/uploads/medium/6871556-69e12763120a1.png
Ben
Koolen
https://assets.swoogo.com/uploads/full/7314079-6a66c21904497.jpeg
https://assets.swoogo.com/uploads/medium/6871556-69e12763120a1.png
4339847
Tuesday, September 29, 2026
Tuesday, September 29, 2026 8:30 AM
Tuesday, September 29, 2026 9:30 AM
8:30 AM
9:30 AM
Breakfast
Normal
light-purple
https://forge.braze.com/2026/session/4339847/breakfast
8:30 AM
4339849
Tuesday, September 29, 2026
Tuesday, September 29, 2026 8:30 AM
Tuesday, September 29, 2026 5:00 PM
8:30 AM
5:00 PM
Registration
Normal
light-orange
https://forge.braze.com/2026/session/4339849/registration
8:30 AM
4339861
Tuesday, September 29, 2026
Tuesday, September 29, 2026 8:30 AM
Tuesday, September 29, 2026 6:30 PM
8:30 AM
6:30 PM
Engagement Expo Open
Normal
light-purple
https://forge.braze.com/2026/session/4339861/engagement-expo-open
8:30 AM
4339843
Tuesday, September 29, 2026
Tuesday, September 29, 2026 9:30 AM
Tuesday, September 29, 2026 11:00 AM
9:30 AM
11:00 AM
Morning Keynotes
Open Keynote
light-red
https://forge.braze.com/2026/session/4339843/morning-keynotes
9:30 AM
4339850
Tuesday, September 29, 2026
Tuesday, September 29, 2026 11:00 AM
Tuesday, September 29, 2026 5:00 PM
11:00 AM
5:00 PM
Braindate Networking
Normal
light-purple
https://forge.braze.com/2026/session/4339850/braindate-networking
10:00 AM
4339863
Tuesday, September 29, 2026
Tuesday, September 29, 2026 12:00 PM
Tuesday, September 29, 2026 1:00 PM
12:00 PM
1:00 PM
Lunch
Normal
light-purple
https://forge.braze.com/2026/session/4339863/lunch
12:00 PM
4334763
Tuesday, September 29, 2026
Tuesday, September 29, 2026 1:00 PM
Tuesday, September 29, 2026 1:40 PM
1:00 PM
1:40 PM
Reply YES to Revenue: How Exact Sciences Increased Conversions 6x with 2-Way SMS
Normal
light-pink
Intermediate
https://forge.braze.com/2026/session/4334763/reply-yes-to-revenue-how-exact-sciences-increased-conversions-6x-with-2-way-sms
BUILD
1:00 PM
Paige
Schaeffer
https://assets.swoogo.com/uploads/full/7314075-6a66c1e22518b.jpeg
4334758
Tuesday, September 29, 2026
Tuesday, September 29, 2026 1:00 PM
Tuesday, September 29, 2026 1:40 PM
1:00 PM
1:40 PM
PGA TOUR Pass: A Fan Engagement Success Story Powered by Braze
Normal
light-pink
Intermediate
https://forge.braze.com/2026/session/4334758/pga-tour-pass-a-fan-engagement-success-story-powered-by-braze
CRAFT
1:00 PM
Sean
Halbmaier
https://assets.swoogo.com/uploads/full/7314121-6a66c796a3aab.jpeg
https://assets.swoogo.com/uploads/medium/7257022-6a553d6e1ffce.png
David
Norton
https://assets.swoogo.com/uploads/full/7314002-6a66bc190d0a1.png
https://assets.swoogo.com/uploads/medium/7257024-6a553d6e759a9.png
4334764
Tuesday, September 29, 2026
Tuesday, September 29, 2026 1:00 PM
Tuesday, September 29, 2026 1:40 PM
1:00 PM
1:40 PM
From Days to Seconds: How Virgin Media O2 Scaled CRM with Braze AI
Normal
light-pink
Beginner
https://forge.braze.com/2026/session/4334764/from-days-to-seconds-how-virgin-media-o2-scaled-crm-with-braze-ai
INNOVATE
1:00 PM
Laxmi
Patel
https://assets.swoogo.com/uploads/full/7314007-6a66bc7e21fed.png
https://assets.swoogo.com/uploads/medium/6780112-69cd818f91894.png
4339839
Tuesday, September 29, 2026
Tuesday, September 29, 2026 1:00 PM
Tuesday, September 29, 2026 4:00 PM
1:00 PM
4:00 PM
Breakout sessions
Normal
light-pink
https://forge.braze.com/2026/session/4339839/breakout-sessions
1:00 PM
4339854
Tuesday, September 29, 2026
Tuesday, September 29, 2026 1:00 PM
Tuesday, September 29, 2026 5:00 PM
1:00 PM
5:00 PM
Braze Learning and Certifications
Normal
light-pink
https://forge.braze.com/2026/session/4339854/braze-learning-and-certifications
1:00 PM
4334771
Tuesday, September 29, 2026
Tuesday, September 29, 2026 2:00 PM
Tuesday, September 29, 2026 2:40 PM
2:00 PM
2:40 PM
Cracking the Case: How Acorn TV Smashed Engagement Benchmarks with Braze
Normal
light-pink
Intermediate
https://forge.braze.com/2026/session/4334771/cracking-the-case-how-acorn-tv-smashed-engagement-benchmarks-with-braze
CRAFT
2:00 PM
Kamille
Cooper
https://assets.swoogo.com/uploads/full/7314000-6a66bc099b963.png
https://assets.swoogo.com/uploads/medium/7257023-6a553d6e40b7a.png
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
Meals
General
Made to Lead
Made to Innovate
Made to Create
Made to Build
Category
Category
Category
4339842
Wednesday, September 30, 2026
Wednesday, September 30, 2026 8:30 AM
Wednesday, September 30, 2026 9:30 AM
8:30 AM
9:30 AM
Breakfast
Normal
light-purple
https://forge.braze.com/2026/session/4339842/breakfast
8:30 AM
4339860
Wednesday, September 30, 2026
Wednesday, September 30, 2026 8:30 AM
Wednesday, September 30, 2026 5:00 PM
8:30 AM
5:00 PM
Registration
Normal
light-orange
https://forge.braze.com/2026/session/4339860/registration
8:30 AM
4339859
Wednesday, September 30, 2026
Wednesday, September 30, 2026 8:30 AM
Wednesday, September 30, 2026 7:30 PM
8:30 AM
7:30 PM
Engagement Expo Open
Normal
light-purple
https://forge.braze.com/2026/session/4339859/engagement-expo-open
8:30 AM
4339857
Wednesday, September 30, 2026
Wednesday, September 30, 2026 9:30 AM
Wednesday, September 30, 2026 11:00 AM
9:30 AM
11:00 AM
Morning Keynotes
Open Keynote
light-red
https://forge.braze.com/2026/session/4339857/morning-keynotes
9:30 AM
4339853
Wednesday, September 30, 2026
Wednesday, September 30, 2026 11:30 AM
Wednesday, September 30, 2026 1:00 PM
11:30 AM
1:00 PM
Lunch
Normal
light-purple
https://forge.braze.com/2026/session/4339853/lunch
11:30 AM
4339855
Wednesday, September 30, 2026
Wednesday, September 30, 2026 11:30 AM
Wednesday, September 30, 2026 5:00 PM
11:30 AM
5:00 PM
Braindate Networking
Normal
light-purple
https://forge.braze.com/2026/session/4339855/braindate-networking
10:00 AM
4334770
Wednesday, September 30, 2026
Wednesday, September 30, 2026 1:00 PM
Wednesday, September 30, 2026 1:40 PM
1:00 PM
1:40 PM
Why Marketing Teams Need Engineering More Than Ever
Normal
light-pink
Intermediate
https://forge.braze.com/2026/session/4334770/why-marketing-teams-need-engineering-more-than-ever
Industries Take Center Stage
1:00 PM
Shay
Hamama
https://assets.swoogo.com/uploads/full/7314011-6a66bcbd617fd.png
https://assets.swoogo.com/uploads/medium/7310966-6a63c384cf276.png
4339852
Wednesday, September 30, 2026
Wednesday, September 30, 2026 1:00 PM
Wednesday, September 30, 2026 4:00 PM
1:00 PM
4:00 PM
Breakout sessions
Normal
light-pink
https://forge.braze.com/2026/session/4339852/breakout-sessions
1:00 PM
4339865
Wednesday, September 30, 2026
Wednesday, September 30, 2026 1:00 PM
Wednesday, September 30, 2026 5:00 PM
1:00 PM
5:00 PM
Braze Learning and Certifications
Normal
light-pink
https://forge.braze.com/2026/session/4339865/braze-learning-and-certifications
1:00 PM
4348146
Wednesday, September 30, 2026
Wednesday, September 30, 2026 5:00 PM
Wednesday, September 30, 2026 8:00 PM
5:00 PM
8:00 PM
Closing Party
Normal
light-red
https://forge.braze.com/2026/session/4348146/closing-party
5:00 PM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
Meals
General
Made to Lead
Made to Innovate
Made to Create
Made to Build
Category
Category
Category
3728579
Thursday, October 1, 2026
Thursday, October 1, 2026 8:00 AM
Thursday, October 1, 2026 7:00 PM
8:00 AM
7:00 PM
Attendee departures
Break
light-pink
https://forge.braze.com/2026/session/3728579/attendee-departures
8:00 AM
8:00 AMAM
9:00 AMAM
10:00 AMAM
11:00 AMAM
12:00 AMAM
1:00 PMPM
2:00 PMPM
3:00 PMPM
4:00 PMPM
5:00 PMPM
6:00 PMPM
7:00 PMPM
8:00 PMPM
9:00 PMPM
10:00 PMPM
11:00 PMPM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM