Our flagship customer engagement conference is designed for marketers looking to sharpen their skills, explore the latest innovations, and build stronger customer relationships.
Every challenge you've solved, every campaign you've launched, and every new technology you've embraced has shaped the marketer you are today.
Now, it's time to build on that momentum. Join a community of innovators, builders, and industry leaders to explore the ideas, technologies, and strategies defining the future of customer engagement.
Why marketers attend Forge
Leave with the ideas, skills, and connections you need to navigate what's next.
Hands-on experience with AI
Get hands-on experience with AI that actually works in practice—helping teams move faster, personalize deeper, and simplify complex workflows without adding complexity.
Sharpen your skills
You’ll have access to speaker sessions and info tracks designed to sharpen your skills on the spot, so you leave ready to build better campaigns, write stronger messaging, and get more out of the platform immediately.
Build real connections
Build real connections with people solving the same problems, turning hallway conversations into ideas, partnerships, and momentum that last beyond the event.
Clearer view of what’s next in customer engagement
Walk away with a clearer view of what’s next in customer engagement—and how to stay ahead of it with tools, tactics, and thinking built for where the industry is headed.
Made for every marketer
Choose from tracks designed to help you grow, lead, and stay ahead.
MADE TO LEAD
Build stronger teams, develop talent, and shape what comes next.
MADE TO LEAD
MADE FOR
Senior marketing leaders
DETAILS
Explore the strategies, skills, and perspectives shaping the next generation of marketing leadership. From team development and career growth to organizational change and emerging technologies, these sessions are designed for leaders navigating what's next.
MADE TO INNOVATE
Unlock smarter workflows and better outcomes.
MADE TO INNOVATE
MADE FOR
Operations, growth, analytics, and lifecycle marketers
DETAILS
Take a deep dive into how AI and emerging technologies are reshaping the way marketers work. From smarter workflows and personalized customer experiences to operational efficiency and business growth, these sessions highlight real-world strategies and measurable results.
MADE TO CREATE
Craft stories, experiences, and moments that resonate.
MADE TO CREATE
MADE FOR
Brand, CRM, content marketers, and creative teams
DETAILS
Celebrate what happens when creativity meets customer understanding. From compelling storytelling to personalized journeys, these sessions explore the strategies behind memorable experiences that drive lasting impact.
MADE TO BUILD
Get hands-on with the workflows that power great marketing.
MADE TO BUILD
MADE FOR
Campaign managers, lifecycle operators, and certification learners
DETAILS
Build practical marketing muscle with sessions designed around real-world frameworks, workflows, and executional strategies. Explore how teams use Braze day to day—from orchestration and experimentation to measurement, optimization, and continuous improvement.
Past attendees from
Featured speakers
Hear from the people shaping what's next in marketing.
After 20 years at Pixar and Disney, Matthew is bringing his Hollywood storytelling secrets to Forge 2026. A top-tier consultant and author of The Best Story Wins, Matthew knows that in a competitive market, the best narrative takes the deal. He will show you exactly how to use professional narrative techniques to supercharge your pitches, hook your prospects instantly, and close with confidence. Come ready to be entertained, inspired, and equipped with the tools to tell the story that wins.
Astha Malik is the Chief Business Officer of Braze. She has more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. She joined Braze in June 2022 as Chief Marketing Officer. Prior to Braze, she served as Chief Operating Officer of VTEX. Throughout her career, she has also held leadership positions across a number of leading technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty. She enjoys taking impromptu family weekend trips within California and international trips to new destinations. She loves fashion, hiking, meditation, and all things Bollywood.
Bill Magnuson has served as our Chief Executive Officer since January 2017 and as a member of our board of directors since August 2014. He previously served as our Chief Technology Officer from July 2011 to December 2016.
Bill is a cycling commuter and loves adventure. Born and raised in Minnesota, but more recently a New Yorker for 10+ years, Bill is equally at home in the city and the tundra.
Jon is a co-founder of Braze, where he oversees all the platform’s technical systems, infrastructure, technical operations, security, and engineering teams. Prior to Braze, he served as lead engineer at Bridgewater Associates. In a past life Jon played guitar in a heavy metal band, and now enjoys spending time with his wife and three children. He holds a Computer Science A.B. from Harvard University.
Real momentum starts when everybody is in the room. Bring your team to Forge 2026 and walk away ready to drive the next era of customer engagement together.
Super Early BirdLOWEST PRICE ALL YEAR
Jan 31 - May 31
$499Each for 3 or more tix
Early BirdMay 31 – Sep 7
$699Each for 3 or more tix
Standard Sept 7 – Sept 28$899Each for 3 or more tix
Braze Forge is our annual customer conference where marketers and their tech partners come together to learn and network. Forge is the place for anyone touching customer engagement. With a focus on Braze solutions, marketing tools and best practices, and forward-thinking ideas, Forge sets attendees up for long-term success. Forge will educate, inform, and inspire.
Anyone who touches the customer experience—marketing, growth, and engagement team members, as well as developers interested in learning about best practices and tools to deliver brilliant customer experiences in today’s fast-evolving technology landscape.
To make the most of your Forge experience, we encourage you to arrive on Sunday, September 27, or early Monday, September 28. The best time to depart is on Thursday, October 1.
Braze has contracted a special discounted rate, available to all Forge attendees until Friday, September 4, 2026 or until rooms run out! Rooms are expected to be about $362/night total. You can book your room via the link included in your confirmation email.
We know the value of Forge speaks for itself, but if you need a little help, we’ve got you covered. Now, it’s easy to highlight the benefits for your team and brand with our Justification Letter. From stats that prove the ROI of Forge to a handy email template, we’ve got all the tools you need to make your case.
During registration, you'll be presented with the option to request a visa letter. Be sure to select yes and you will be able to download the letter after you complete registration.
Forge is designed for high-density connection. Beyond our evening celebrations at the Fontainebleau, you can book 1:1 or group Braindates to discuss specific strategic hurdles with peers. We also host industry-specific meetups and the Torchie Awards to celebrate the best in the business.
Yes. We highly encourage cross-functional teams to attend together. Our All Access Group Bundle offers significant savings for teams of three or more, making it the most cost-effective way to align your product, data, and marketing roadmaps for the year ahead.
Not at all. While the core is customer engagement, Braze Forge 2026 is a cross-functional experience. We offer deep-dive technical tracks and product-led sessions designed specifically for developers, data scientists, and product managers who build the backbone of the customer experience.
Absolutely. Whether you are a technical lead focused on data agility or a strategist focused on creative scale, you can use our mobile app to curate an agenda from our Marketing Masterclasses, technical tracks, and engaging networking sessions.
