Matthew Luhn
American storyboard artist,
animator, and writer
After 20 years at Pixar and Disney, Matthew is bringing his Hollywood storytelling secrets to Forge 2026. A top-tier consultant and author of The Best Story Wins, Matthew knows that in a competitive market, the best narrative takes the deal. He will show you exactly how to use professional narrative techniques to supercharge your pitches, hook your prospects instantly, and close with confidence. Come ready to be entertained, inspired, and equipped with the tools to tell the story that wins.
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Astha Malik
Chief Business Officer
Astha Malik is the Chief Business Officer of Braze. She has more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. She joined Braze in June 2022 as Chief Marketing Officer. Prior to Braze, she served as Chief Operating Officer of VTEX. Throughout her career, she has also held leadership positions across a number of leading technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty. She enjoys taking impromptu family weekend trips within California and international trips to new destinations. She loves fashion, hiking, meditation, and all things Bollywood.
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Bill Magnuson
Cofounder and CEO
Bill Magnuson has served as our Chief Executive Officer since January 2017 and as a member of our board of directors since August 2014. He previously served as our Chief Technology Officer from July 2011 to December 2016.
Bill is a cycling commuter and loves adventure. Born and raised in Minnesota, but more recently a New Yorker for 10+ years, Bill is equally at home in the city and the tundra.
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Jon Hyman
Cofounder and CTO
Jon is a co-founder of Braze, where he oversees all the platform’s technical systems, infrastructure, technical operations, security, and engineering teams. Prior to Braze, he served as lead engineer at Bridgewater Associates. In a past life Jon played guitar in a heavy metal band, and now enjoys spending time with his wife and three children. He holds a Computer Science A.B. from Harvard University.
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